Apr 2020 – Mar 2021 · 11 mos

Apr 2019 – Mar 2020 · 11 mos

• Partner with business leaders and clients to deliver business solutions through design.
• Work alongside C-level executives to define and implement a unified design strategy across products and businesses.
• Develop key business relationships for the organisation.
• Manage the financial health and growth of the business unit.
• Lead and influence the team to deliver meaningful and high quality projects.
• Mentor and facilitate the development of team leaders and members.

Apr 2017 – Mar 2019 · 1 yr 11 mos

• Consult clients to shape and define product vision and strategies, using design thinking methodologies.
• Facilitating collaborative design workshops with key stakeholders.
• Lead and deliver the strategy for design projects. Define research frameworks and plans for design research.
• Mentor design team members and develop the next level of leadership within the organisation.

Dec 2013 – Mar 2017 · 3 yrs 3 mos

• Partner with clients in articulating requirements and propose solutions for business problems.
• Align design solutions to user needs, business vision and technology constraints.
• Manage internal teams and work with external partners for quality and timely delivery.
• Lead projects across enterprise and consumer domains in diverse verticals.
• Be the point of contact and quality check point for all deliveries to clients.

Jan 2012 – Jan 2013 · 1 yr · New Delhi, Delhi, India

• Guiding and mentoring, and teaching contemporary design process to the post graduate students of Industrial Design at the School of Planning and Architecture, New Delhi. Specifically, I taught modules in advanced form studies, visual representation techniques & sketching.

Nov 2010 – Nov 2013 · 3 yrs · India

• Design Management and Design Ops for various organisations.
• Established foundational design teams and processes, with a focus on intrapreneurial ventures, and brand rollouts.
• Key roles:
• Sr Design Manager | Glue Design
• Led the product portfolio expansion of Glue Design through in-house initiated design projects.
• Design Head | Touchpoint
• Partnered with the C-suite for setting up the Retail Design team and practice. Developed design driven strategies for value chain optimisations and new lines of business.

Oct 2009 – Oct 2010 · 1 yr · Noida Area, India

• As a design entrepreneur, I earned invaluable experience in design leadership, and running a bootstrapped business.
• A design and innovation start-up, designdaku offered strategy, innovation, design & engineering services to SMEs. Our work spanned industrial design, brand identity, packaging design and interaction design for diverse verticals from Automotive Accessories to Recreation & Entertainment.

Sep 2008 – Oct 2009 · 1 yr 1 mo · Noida Area, India + Seoul, South Korea

• As part of the initial 3 member Industrial Design team of Samsung mobiles in India, I was involved in the following for the Indian mobile phone market :
• Product design (Mobile phones), Design Localisation, Packaging Strategy, User Experience Platform with Physical Design and Design Research.
• Projects involved collaboration with international designers across other global design centers and close coordination with Samsung HQ in Seoul.

Jun 2007 – Sep 2008 · 1 yr 3 mos · Ahmedabad Area, India

• Lead a multi-disciplinary team comprising of Researchers, Engineers, Designers and Animators for Indian and U.S. client projects.
• Developed products in wide range of product categories including transportation ( conventional & electric), consumer electronics, medical devices & healthcare , lifestyle accessories, household appliances, outdoor sports & recreation, toys, packaging, etc.

Sep 2005 – Apr 2007 · 1 yr 7 mos · Gurgaon, India + Tokyo, Japan

• I started my career designing commuter-class motorcycles for Honda and Hero Honda, as part of the Honda Design team in India, working in collaboration with Honda Design HQ, Japan.
• Projects ranged from bike graphics/decals, bike part design to new model design and user research for the production bikes and scooters sold under Honda and Hero Honda brands.
• I was responsible for taking a project from concept to mass production ready stage by working closely with all the stakeholders, from marketing & engineering to assembly line supervisors.