Oct 2023 – Present · 2 yrs 5 mos

Oct 2020 – Oct 2023 · 3 yrs

• Developed a customer lifetime value model to prioritise customer campaign targeting for a top global luxury cosmetics brand
• Headed a team of 5 data scientists to create a no-code, on-the-fly data science platform for business stakeholders in a top 10 global bank

Jun 2018 – Oct 2020 · 2 yrs 4 mos

• Designed and implemented end-to-end deep learning powered solutions for personalized recommendations to improve marketing campaign response
• Achieved INR 1B+ incremental revenue addition for a leading Asian asset management company through 2x increase in their marketing email click rates
• Created an estimated USD 70M+ annual sales impact for a top US pet nutrition company by empowering sales managers with targeted marketing program recommendations for veterinary clinics