Apr 2020 – Sep 2023 · 3 yrs 5 mos · Mumbai, Maharashtra, India

• Pivot from FreshVNF (B2B) to Fraazo (Q- Commerce) --->Series A ----> Series B ----> Front-ended Asset Sale to Strategic Investor and facilitated employee placements across multiple firms;
• Growth, Category, Procurement

Aug 2018 – Mar 2020 · 1 yr 7 mos · Mumbai Area, India

• 0 ---> Series A;
• Building Mumbai's largest D2C brand in fresh produce space.
• Meticulously putting together the building blocks to get the healthiest fruits and vegetables in the most safest manner from the grower's field to a consumer's home.
• Ensure that this is done day in day out, for every customer in a manner that no single person could humanly deliver, yet build a team that creates this perpetual machine. This is my primary mandate and top priority for my respective team leaders.
• Thanks to the tireless efforts and sacrifices made by every individual, we have been able to build high performance teams in every domain along with their respective execution machines:
• 1. Operations team - runs a resilient, rigorous and ruthless (in that order) execution machine that owns the mandate to pick fresh produce across farms and deliver to our customer touch points across Mumbai, ~ 18 hours from farm to your home, ~ industry defying gross margins realized through operational excellence, 99% service levels across core Ops metrics of inventory, logistics and accounting accuracy.
• 2. Procurement team - 24x7, decentralized, with killer instinct; empathy-first approach to partnerships with farmers allowed us to build a very committed community of farmers and agri-preneurs across the Palghar - Nashik - Ahmednagar - Pune - Kard - Satara belt. This is the secret sauce for our best in class fulfillment and consistency in quality.
• 3. Category team - Articulates the method in the madness of pricing, forecasting and new sourcing through a combination of on ground human intelligence, mathematical models, evidence from our own recent data trends to take merchandising decisions and set P&L targets everyday.

May 2015 – Jul 2018 · 3 yrs 2 mos · Mumbai Area, India

• Strong professional skilled in new age technologies and building B2C digital platforms
• Platforms and solutions for Digital, Retail (Experience Stores) Marketing, E-commerce and Loyalty processes at Asian Paints.
• Emerging and new age technologies - AI, AR, Machine Learning, 2D and 3D visualization products for paint, wall paper, decor and home visualization
• Following videos showcase the products I have built for Asian Paints.

May 2012 – Apr 2015 · 2 yrs 11 mos · Mumbai Area, India

May 2011 – May 2012 · 1 yr · Mumbai Area, India