Nikhil Ramaprakash

CEO

Bengaluru, Karnataka, India21 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Built India's second largest cloud kitchen brand in 2 years.
Achieved 3x growth at Licious in just 9 months.
Pioneered furniture e-commerce in India with Urban Ladder.

Stackforce AI infers this person is a B2C growth leader in the Food Delivery and E-commerce sectors.

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Skills

Other Skills

Product ManagementProduct MarketingOnline AdvertisingDigital MarketingSocial Media MarketingAnalyticsUser ExperienceE-commerceStrategyMarketingBusiness DevelopmentBusiness StrategyOnline MarketingMarketing StrategyManagement

About

Nikhil Ramaprakash is an experienced business, marketing and product leader with over 15 years of experience. He has built and scaled some of India’s most popular digital-first consumer Internet brands in food delivery, home decor, digital health, media and grocery. He currently heads revenue, brand, category and marketing for eat.fit and helped build India’s second largest cloud kitchen brand in just over 2.5 years. Prior to this, Nikhil as Chief Marketing Officer at Licious, led category, marketing, product and revenue. He helped accelerate growth rapidly by pivoting to a digital first marketing strategy. He was previously part of the Founding Leadership Team at Urban Ladder and as VP of revenue and marketing, led the building of India’s #1 furniture brand over a period of 5 years. He has also spent 6 years in product management at Yahoo!, Urban Ladder and Licious, building a diverse set of digital products for the India market across e-commerce, digital media, local search and a product for SMBs. Nikhil is an alumnus of IIM Bangalore. And prior to his MBA, he started off as a software engineer at Cisco and MindTree. He is a computer science and engineering graduate from the R V College of Engineering, Bangalore. Expertise Areas: Driving revenue & growth, Building brands, Digital marketing, Building digital products, Category management and marketing, Building B2B and retail channels, Building teams, Strategy

Experience

Vedantu

Vice President & Business Unit Head

Sep 2020 – Present · 5 yrs 6 mos · Bengaluru, Karnataka, India

Business head for the Early Learning and Speciality BU

Cure.fit

Growth & Marketing

Jan 2018 – Sep 2020 · 2 yrs 8 mos · Bangalore

+ Head revenue and brand for eat.fit across online app, 3P platforms / partnerships, B2B sales, and retail sales
+ Built the second largest cloud kitchen brand in India, and the fastest to get there in just over 2 years

Licious - born to meat

Chief Marketing Officer

Apr 2017 – Dec 2017 · 8 mos · Bangalore

+ Led a 15 member team across revenue, brand, performance marketing, digital product, partnerships, creative and category
+ Delivered a 3x growth in the business in a period of 9 months and set up the machinery for scaling further

Urban ladder

2 roles

Vice President, Sales & Marketing

Promoted

May 2012 – Mar 2017 · 4 yrs 10 mos · Bangalore

+ Built a 300 cr. business & India’s most loved home decor brand, and pioneered creating a market for furniture ecommerce in India
+ Led a 20+ member team managing an ~80 cr. annual digital spend, telesales, content, as well as offline channels

Vice President, Digital Product & Online Marketing

May 2012 – Jul 2013 · 1 yr 2 mos · Bangalore

+ Played the dual role of leading marketing as well as building the digital product experience
+ Launched the web & mobile experience - the first of its kind ecommerce site in the furniture space in India

Yahoo!

Product Manager

Nov 2007 – May 2012 · 4 yrs 6 mos · Bangalore

+ Launched Yahoo! in 6 Indian languages with experiences across News, Cricket, Movies, Astrology and e-paper in partnership with regional market leaders
+ Delivered a 3.5x growth in Yahoo! local search over the 2 year period. Conceptualized and launched a monetization model for local search
+ Launched a web hosting, site builder and digital marketing solution for SMBs to go online. In just over 2 years reached 50,000+ subscribers & 50%+ renewals