Ashlin Joseph

Director of Engineering

Bengaluru, Karnataka, India11 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a team of 45 engineers at Myntra.
Developed AI-driven features enhancing user engagement.
Achieved significant cost savings in logistics technology.

Stackforce AI infers this person is a seasoned Software Engineer with expertise in E-commerce and Logistics technology.

Contact

ashlin024@gmail.com LinkedIn

Skills

Other Skills

C++vbscrCHTMLPHPSchemeAlgorithm DesignDatabasesOperating SystemsData MiningC (Programming Language)SQLJava

About

Software Engineer and a travel enthusiast.

Experience

Myntra

4 roles

Associate Director Engineering

Promoted

Apr 2025 – Present · 11 mos

Leading a team of 45 engineers across the Merchandising, Recommendations, and Traffic Platform charters — driving platform strategy, scalability, and cross-functional impact.

Senior Engineering Manager

Promoted

Apr 2023 – Mar 2025 · 1 yr 11 mos

Driving the Traffic Platform and Recommendations charter, managing a 20-member engineering team focused on performance, personalization, and growth.

Engineering Manager

Jan 2022 – Apr 2023 · 1 yr 3 mos

Leading the Retention and Recommendations charter, focused on driving user engagement and personalization. Spearheaded first-of-their-kind e-commerce features such as AI Stylist for outfit recommendations and Maya, a conversational search assistant, resulting in an 8% increase in unique categories purchased per user.

Technical Lead

Aug 2021 – Mar 2022 · 7 mos

Leading the Retention charter with a focus on user engagement and growth. Developed the Missions platform to drive habit formation and incentivization, along with the scratchcard service and other growth initiatives, resulting in a 23% increase in annual MAUs and a 15% boost in monthly active customers.

Blackbuck (zinka logistics solutions pvt. ltd.)

Senior Software Engineer

Aug 2019 – Jul 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India

Telematics Stack
Designed, implemented, and maintained the telematics stack for GPS device integration at scale.
Built a high-throughput TCP service to communicate with GPS devices, translating and routing data to downstream systems — achieving ~80% cost savings and handling ~100k messages from 30k+ devices.
Developed multiple microservices to persist telemetry data and compute insights such as daily distance traveled, driving/resting/idling time, and average/max speeds per vehicle.
Platform Initiatives
Contributed to developing CI/CD pipelines, enabling streamlined and consistent deployments across services at BlackBuck.

Samsung r&d institute india - bangalore private limited

3 roles

Lead Engineer

Apr 2018 – Aug 2019 · 1 yr 4 mos · Bengaluru Area, India

Unified Home Page Implementation
Implemented an interface for communication between javascript page and java database. This was done to pass user data/preference on to webcontent implemented for Samsung Internet landing page. Also implemented google analytics for data tracking and supported couple of ad platforms to show ads.

Senior Software Engineer

Promoted

Apr 2016 – Mar 2018 · 1 yr 11 mos · Bengaluru Area, India

Unified Payment Interface Autofill and Samsung Pay integration to browser
Developed autofill of UPI ids and implemented three click easy and fast payment for Samsung pay UPI users.

Software Engineer

Jun 2014 – Mar 2016 · 1 yr 9 mos · Bengaluru Area, India

Responsible for developing Browser rendering engine of Samsung Internet which is based on BLINK opensource project.
Fingerprint based Web Authentication.
Implemented fingerprint authentication for logging in to web-sites.
Reader Mode
Implemented a heuristic based algorithm for detecting if a web-page is possible article page and then giving a user-friendly reading experience.

Arbitron

Intern

May 2013 – Jul 2013 · 2 mos · Cochin

QTP Automation for testing
Automated various business impacting manual testing flows. Scripts implemented where successful in replacing a persons entire days work by running couple of commands