Jan 2025 – Present · 1 yr 2 mos

• magicFleet
• Led the team to launch our own fleet vertical with a dedicated rider app, enabling end-to-end control over last-mile operations.
• Developed rider and manager apps providing real-time visibility into high-demand areas, earnings tracking, and performance insights.
• Successfully onboarded 50K+ riders across major cities, creating a strong and reliable delivery network.
• Built core delivery features such as FIFO allocation, call masking, static/dynamic batching, and real-time alerts using location tracking to improve efficiency and reliability.
• Guiding the strategy for rate cards, incentive systems, and other product features to boost rider engagement and fleet productivity.
• https://magicfleet.in/all-info-about-magicfleet

Jul 2023 – Jan 2025 · 1 yr 6 mos

• ONDC Buyer SaaS [ONDC in a BOX]:
• Created a plug-and-play solution to help businesses integrate into the ONDC network as buyers that helps them to start food delivery services within just two weeks.
• Designed multi-tenant architecture to support scalability and rapid onboarding of new businesses.
• Delivered robust features like catalog management, order routing, and logistics integration to ensure compliance with ONDC protocols.
• Successfully onboarded prominent clients like Paytm, Ola, and Tata Neu.
• Rider Management System [Velocity]:
• Developed an intelligent dynamic allocation system with real-time rider tracking, automated reassignment logic to ensure 99% fulfilment rate
• Designed an algorithm to assign the most optimal logistics partner based on cost, SLA, and rider availability in real time, reducing delivery costs.
• Velocity is being used by clients such as KFC, Pizza Hut, Burger King and Rebel Foods.

Jul 2022 – Sep 2023 · 1 yr 2 mos

• ONDC Integration:
• Led the end-to-end integration of ONDC into Magicpin, enabling the platform to operate as both a retail buyer and retail seller node.
• Expanded demand channels by connecting with ONDC buyer apps such as Ola, Paytm, and Pincode (PhonePe), significantly increasing order volume.
• Enhanced supply by onboarding leading brands like Domino’s and other major F&B players, strengthening Magicpin’s marketplace presence.
• Established scalable architecture for handling large-scale ONDC transactions, ensuring high availability and low latency.

Jun 2021 – Jul 2022 · 1 yr 1 mo

• magicpin Food Delivery
• Launched Magicpin’s own food delivery vertical, creating an end-to-end platform for restaurants and consumers.
• Integrated with major POS systems such as UrbanPiper, Petpooja, Limetray, EatClub, ensuring seamless order and menu synchronization.
• Integrated with leading logistics providers including Shadowfax, Dunzo, and Rapido for reliable last-mile delivery.
• Expanded beyond food to offer grocery and pharma delivery through partnerships with StarQuik and Apollo24x7.
• Enhanced Magicpin’s hyperlocal capabilities by launching a 2-hour fashion delivery service with easy returns, partnering with leading brands like Decathlon, W, and Spykar to expand into lifestyle and retail.
• Built a scalable architecture capable of handling multi-category orders with real-time tracking and SLA adherence.

Jun 2019 – Jun 2021 · 2 yrs