Apr 2022 – Present · 3 yrs 11 mos

• Led and mentored a team of 3 junior designers, running weekly critiques and 1:1s to strengthen problem framing and UX thinking, while owning key IC deliverables end-to-end across web and mobile.
• Led end-to-end design for Field Pulse (web + mobile) used by 263+ paying customer accounts and 50K+ daily users, translating raw field signals into intuitive, trustworthy manager experiences; improved trust in activity data and reduced distance-related disputes.
• Partnered closely with PM, Engineering, and stakeholders to define user flows, information architecture, and interaction patterns—from first-time managers to power users—balancing user needs with platform constraints.
• Conducted on-ground field research across India (e.g., colleges) to observe real workflows; synthesized insights into an end-to-end journey map and translated it into product requirements and design direction.
• Identified high-frequency/repetitive actions and designed scalable automation patterns (pre-configured actions, quick filters, default views) to reduce cognitive load and speed up daily execution.
• Improved onboarding efficiency for SMB education customers by designing predefined workflow templates, contributing to ~44% reduction in initial implementation effort.
• Contributed to platform-wide design system scalability: reusable components, responsive patterns, documentation, and design reviews to maintain quality and consistency.

Apr 2021 – Mar 2022 · 11 mos

• Designed a Territory Management system enabling managers to define and assign territories using polygon maps / zip codes, improving coverage clarity for field teams.
• Designed platform connectors with schema mapping and permission controls, enabling secure data sharing with third-party systems (governed integrations).