Ravi Soni

Co-Founder

South Delhi, Delhi, India15 yrs 2 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Generated over $300M in revenue through digital strategy.
  • Founded Obbserv to empower brands in digital marketing.
  • Expert in scaling digital revenue and visibility.
Stackforce AI infers this person is a Digital Marketing and SEO expert with a strong entrepreneurial background.

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Skills

Other Skills

Data StructuresAnalyticsAlgorithmsSEMDigital MarketingSEOPHPMySQLE-commerceScalabilityOnline MarketingSocial Media MarketingC++CRuby on Rails

About

Ravi Soni is a dynamic & innovative leader brimming with passion for creating value for the world by simplifying the user experience with a 10x +ve impact. Choosing entrepreneurship over the comfortable family-owned business, he gave way to his avidity and chose the path of building an unconventional & inspiring organization from scratch. Hence Obbserv was founded in 2013 - to empower brands to scale digital revenue & visibility. Before forming Obbserv, he led the fronts of digital marketing for Flipkart where he outperformed his responsibilities and innovated with experimentation. He is passionate about accepting the challenge of strategizing & digitally solving a problem beyond revenue scale-up. For eg. getting IPO oversubscribed, raising series C funds, scrubbing the negative image of PM candidate to build belief, helping an Indian Cricketer to create fit-to-play perception, creating dealers network at scale with a total disruption of traditional acquisition of retailers. TEO Wheel - A methodology crafted along with industry experts following unique models to build brand stories. It empowers to engrave a digital dimension to solve a problem of life - Independent of the Time of Existence, Stage of Growth & Goal. He teaches this framework as a part of a course at Deptt of Management Studies, IIT Delhi, and other premium institutes of India. He is also in the process of writing a book on the TEO wheel to share the learning with the world. He is an angel investor, also a TiE Charter Member who believes nurturing & growing along with budding entrepreneurs. An alumnus of The Indian Institute of Technology, Delhi ( IIT Delhi ) with a specialization in Artificial Intelligence, has a social cause to work for water and envision a world where every moment is full of water.

Experience

15 yrs 2 mos
Total Experience
7 yrs
Average Tenure
11 yrs
Current Experience

Monrow shoes

Angel Investor

Jan 2021Present · 5 yrs 3 mos · Bengaluru, Karnataka, India

O+ve

Co-Founder

Sep 2020Present · 5 yrs 7 mos · San Francisco Bay Area · Hybrid

  • One of its kind, tech-first SEO Research Lab at Obbserv, dedicated to building sustainable solutions for scaling organic search traffic, digital reputation & hyperlocal footfalls.
  • In-House Tools & IPs: studio+, crawl+, live+, footfall+, tribe+ and few more.
  • Few Partner Brands: World Bank, Amazon, Swiggy, Oyo, and many more.

Department of management studies, iit delhi

Visiting Faculty - Digital Marketing & Transformation

Sep 2018Present · 7 yrs 7 mos · New Delhi, Delhi, India

Glg

Digital Strategy and Growth - Expert & Witness

Sep 2018Sep 2022 · 4 yrs

Paniit alumni india

Core Marketing Team

Apr 2017Jan 2021 · 3 yrs 9 mos · New Delhi, Delhi, India

Diskover

Core Team Member

Jun 2015Jul 2018 · 3 yrs 1 mo · Bengaluru, Karnataka, India

  • Diskover makes fashion discovery easy & relevant. We bring the best of both online and offline fashion to users.

Instafrsh (formerly idelivr)

Angel Investor

Apr 2015Present · 11 yrs · Mumbai Metropolitan Region

Sattviko

Angel Investor

Jun 2014Present · 11 yrs 10 mos · Greater Delhi Area

  • Sattviko is India's fastest growing food company. Sattviko is creating largest global brand for ethnic and traditional Indian food products that are tasty as well as healthy and presented in modern flavours. Sattviko operates a chain of premium fine dining restaurants in three cities and offers its range of tasty and healthy packaged food products across India.

Obbserv online services pvt. ltd.

Co-Founder

Sep 2012Present · 13 yrs 7 mos · San Francisco Bay Area

  • Obbserv is boot-strapped with creativity at its core & driven by intelligence. It has helped brands to harness the power of internet marketing by providing them limitless opportunities to reach and
  • engage with their prospects. Obbserv is one of the youngest vendors of the world bank and has led the digital transformation of their initiatives in India. The brand is driven by the vision to bring positive impact to the digital world.
  • Our promptness and proactiveness are the aspects that have made us prominent among oodles of renowned brands. Some of the eminent brands that we have worked with include but not limited to the World Bank, International Financial Corporation, Indian Institute of Ahmedabad, Suresh Raina, Limeroad, etc.
  • Other than a strong professional outlook, which boasts of agile methodology and result-oriented approach, Obbserv is known for a work culture that encourages creativity and promotes a healthy working environment. Right from a merry occasion to a joyous festival, we ensure we celebrate all of them with fervour and enthusiasm. It is our culture and its innovative presentation in the form of stop-motion clip that helped us bag the award of “The Best Corporate Film on Employer Branding” by International Management Film Festival & BBC Knowledge.
  • On the whole, it’s at Obbserv where we have weaved a perfect work-life balance with our organizational fabric, thereby ensuring top-notch quality deliverables for our esteemed clientele. On the front empowering the entrepreneurial ecosystem, Obbserv supports the upcoming entrepreneurs with possible financial investments, expertise and mentoring to succeed.

Flipkart

SEO/SEM Expert

Jun 2010Jan 2012 · 1 yr 7 mos · Bangalore, India

  • Flipkart is India’s leading ecommerce marketplace offering more than 30 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.
  • Flipkart is known for its path-breaking services like Cash on Delivery, and a 30-day replacement policy. Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Its annual subscription service, Flipkart First, is the first of its kind in the country.
  • Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands.
  • Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number is only growing.

Education

Indian Institute of Technology, Delhi

Dual Degree (B Tech + M tech) — Computer Science

Jan 2005Jan 2010

Scalabl Academy

Course in Entrepreneurship and Innovation

Jan 2020Present

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