Sep 2022 – Present · 3 yrs 8 mos

Jan 2019 – Sep 2022 · 3 yrs 8 mos

Jan 2016 – Dec 2018 · 2 yrs 11 mos

Jul 2013 – Dec 2015 · 2 yrs 5 mos

• As an Associate Consultant, I contributed to the design and delivery of data-driven marketing solutions, partnering with cross-functional teams to enable smarter sales and marketing decisions. My work focused on building tools and reports that improved sales rep effectiveness, streamlined customer engagement, and enhanced visibility into marketing performance.
• Key Achievements & Responsibilities
• Developed ZS’s proprietary Suggestion Engine (SQL, Informatica, Excel), converting statistical tests into SQL algorithms to generate and prioritize actionable recommendations for sales reps.
• Supported the Customer Orchestration initiative (SFDC, Apex), helping to build a Salesforce tool that allowed sales reps to manage marketing activities, capture inputs, and feed data into machine learning models.
• Created Direct-to-Consumer marketing reports (SQL, Tableau), delivering insights on campaign performance by linking marketing efforts to patient-level results, enabling clients to optimize strategies.
• Collaborated with consultants, data engineers, and client teams to translate business needs into scalable technical solutions.
• Strengthened expertise in marketing analytics, customer engagement, and data visualization during multiple global pharma engagements.

Jan 2011 – Jun 2013 · 2 yrs 5 mos

• As a Business Technology Associate, I contributed to the design and delivery of sales and marketing, reporting, analytics, and automation. I worked across multiple platforms (Google Apps Script, MicroStrategy, Business Objects, PL/SQL, VBA) to streamline operations, improve decision-making, and enhance field force effectiveness.
• Key Contributions:
• Call Activity Tracker: Built a Google Scripts–based portal in just 10 days to record sales rep call activity and analyze account performance; received strong appreciation from clients and internal teams.
• Mobility Sales Reports: Designed and developed iPad/iPhone sales reports in MicroStrategy to provide real-time performance alerts and help reps plan their activities.
• Automated Analytics: Defined key metrics and coded alert mechanisms using PL/SQL to help pharma firms streamline marketing and sales strategies.
• Reports & Dashboards: Created sales reports and dashboards using Business Objects, Xcelsius, and Excel (VBA); automated deliverables for efficiency and quality.
• Process Automation: Developed generic VBA tools for repetitive processes, adopted widely across teams to improve productivity.
• Delivered multiple projects under tight timelines, consistently recognized by leadership for value creation and business impact.