Pusparghya P.

Associate Partner

Bengaluru, Karnataka, India15 yrs 1 mo experience

AI ML PractitionerHighly Stable

Key Highlights

Drove $3M+ revenue growth at HSBC.
Led transformation projects improving efficiency by 30%.
Transformed 40% of reports to PowerBI for better insights.

Stackforce AI infers this person is a Fintech professional with strong expertise in data analytics and machine learning.

Contact

pusparghya@gmail.com LinkedIn

Skills

Core Skills

Data AnalyticsMachine LearningBusiness IntelligencePredictive ModelingPredictive AnalyticsBusiness ConsultingLinear RegressionAgile MethodologiesData VisualizationPowerbiTableauForecasting

Other Skills

Market AnalysisDeep LearningArtificial Neural NetworksVBABusiness AnalyticsTime Series AnalysisStatisticsAnalyticsRisk AnalyticsSQLExcelPowerPointRegression TestingData AnalysisAnalysis

About

I specialize in providing data-driven insights through descriptive and predictive analytics, drawing on over 15 years of experience in Data Analytics, Business Intelligence, and Decision Science within the Banking, Technology, and Pharma industries in the US and South Asia markets. Some key achievements: 1) Drove $3M+ revenue growth at HSBC by leading the development and deployment of multiple ML-powered analytics and Time series forecasting solutions. 2) Worked as a Product Owner at HSBC to lead vendor analysts to upgrade to an R-based solution in a transformation project that improved efficiency by 30%. 3) Transformed ~40% of the existing Excel reports to PowerBI with compelling visualisations to rationalize the BI suite for a client while at Mu Sigma. Served as a US-based analytics consultant at Mu Sigma Inc. for 4 years, and was the SPOC for assessing business requirements, and was responsible for customer success. Proficient in analytical frameworks, Insight generation & storytelling, ML modeling, Python, SAS, SQL, MS Office, and PowerBI. Passionate about storyboarding and structured problem-solving. Committed to delivering actionable insights, driving growth, and collaborating in dynamic environments. Let's connect to leverage data for strategic decision-making and drive business success.

Experience

Hsbc

4 roles

Assistant Director, Data and Analytics

Promoted

Jun 2024 – Present · 1 yr 9 mos

1. Stellar Performance Award, H1 2024 – Recognized for driving the launch of the Live+ credit card in 7 Asia markets by shaping the proposition, creating target segments, and developing the expected P&L of the new card proposition.
2. Managed multiple teams to deliver tangible commercial benefits to the bank through actionable data insights and solutions. Few examples:
(a) Boosted Personal loan lifetime revenue by $1.8 Mn in a SE Asia market by improving the loan Response rate by 2.6x & the loan Ticket size by 2.4x by developing ML Propensity models.
(b) Enhanced existing vintage profitability models by addressing critical gaps and generating data-driven insights, leading to a ~$1M uplift in lifetime profit from credit card acquisitions in a market.

Data AnalyticsMachine LearningPredictive ModelingBusiness Intelligence

Lead AVP, Business Consulting

Promoted

Jul 2022 – May 2024 · 1 yr 10 mos

1. Managing a team to analytically support HSBC’s Asia Credit cards and Personal loans business.
2. Implemented pricing tests that increased revenue by 25% in Credit card balance build
products and drove a 20% revenue uplift in Personal loans across various Asia markets
3. Enable the business to finalize the product features and recommend target customers.

Data AnalyticsLinear RegressionBusiness Consulting

AVP, Decision Sciences, Retail Banking

Sep 2020 – Jun 2022 · 1 yr 9 mos

1. Received the Quarterly Rising Star award for successfully completing a transformation project of revamping existing Excel-based financial profitability models to the R platform that improved efficiency by ~30%.

Data AnalyticsLinear RegressionAgile Methodologies

Manager, Decision Sciences, Retail Banking

Jun 2018 – Aug 2020 · 2 yrs 2 mos

1. Responsible for developing and maintaining customer lifetime financial profitability models for Credit card, Personal Loan, and Mortgage new acquisitions across multiple markets.
2. Results are used for new customer acquisition strategy - product, channel; credit strategy

Data AnalyticsLinear Regression

Mu sigma inc.

4 roles

Engagement Manager

Jan 2015 – May 2018 · 3 yrs 4 mos

1. Served as an onsite analytics consultant for Mu Sigma Inc. in the US for 4 years, SPOC for assessing business requirements, and managing projects.
2. Enhanced ~40% of the existing Excel reports to PowerBI with compelling visualizations & storyboarding for a Technology client with the objective of rationalizing the client’s BI suite.
3. Managed an India team from the US to design and develop a Tableau solution with forecasting capabilities that estimated ~$200 Mn revenue growth opportunity in the bottled water market in the US in the next 5 years. The CPG client launched a new brand of bottled water in 2016.

Data AnalyticsLinear Regression

Associate

Jan 2014 – Dec 2014 · 11 mos

1. Designed physician targeting and call plan strategies for a Pharmaceutical firm in lieu of two new product launches in the Insulin Diabetes market. This involved recommending the allocation strategy of products to sales teams and facilitating sales teams’ feedback post the call plan deployment.
2. Improved TRx by 15% for a newly launched nasal Insulin drug by discovering physicians practicing in clinics having Spirometer devices are early adopters & adding them to the call plan.
3. Conducted quarterly workshops with the District Managers of the Diabetes Retail sales team to seek geographical alignment feedback and implemented them in Javelin Territory Designer software.

Senior Business Analyst

Jan 2012 – Dec 2013 · 1 yr 11 mos

1. Have worked on projects spanning across various business problems like marketing vehicle effectiveness, demand planning and forecasting, marketing budget allocation, campaign effectiveness etc.
2. Led a team of 2-3 analysts, which involved brainstorming on the business problem with team members, deciding an analytical approach and ensuring smooth delivery on time
3. Drawing actionable insights and recommendations from data

Business Analyst

Jul 2010 – Dec 2011 · 1 yr 5 mos

1. Have worked on a wide gamut of projects that has helped the client in making better business decisions in areas like website layout, product assortment, demand planning, CRM etc.
2. Understanding analytical requirements from onsite/team lead to solve the business problem and working hands-on with team members to arrive at the solution
3. Clear understanding of the client’s data and apply business context on the analysis results to draw insightful recommendations
4. Worked hands-on in developing Forecasting models/Regression models in SAS individually/with team members