Apr 2024 – Present · 1 yr 11 mos

• CTPO / Product & Technology Leader in Retail Technology & Omnichannel Commerce and JCP Chief Architect (AI + Autonomous Commerce)
• I lead Product + Engineering across Fynd’s unified commerce and AI-native platform portfolio, and architect the Jio Commerce Platform (JCP) powering commerce across the Reliance Retail ecosystem.
• Scope & scale (platform-level):
• Fynd Platform + JCP enable 50+ distinct online businesses and thousands of offline stores
• Lead 500+ engineers / PMs / tech teams across product, platform engineering, reliability and delivery
• Platforms operate at scale: 2,300+ brands, 8 countries, ~$2.5B annual platform GMV; 300M+ customers served, 20K+ stores connected, 350K peak orders/hour capacity
• What I lead (platforms):
• Fynd Commerce (India + Global): Storefront, OMS, Logistics, Konnect, B2B Commerce, Partners, Intelligence, StoreOS, Engage, Quick Commerce, QSR, AI Product Inventory Management (AI PIM)
• Store Tech + Robotics (Fynd Edge Labs): Kio self-checkout kiosks + Autri mobile retail robot
• AI Products: Boltic, PixelBin, Kaily, GlamAR
• Beyond Retail: Forge (MES), Gauze (Healthcare), Orion (AI Hiring)
• Reliance Retail / JCP (selected outcomes):
• JCP live across 3.8M+ retailers; 100+ brands replatformed with modular, API-first architecture
• Unified Customer Platform: 400M+ customer identities unified for personalization and engagement
• AI for supply chain: Impetus (460k+ POs automated; 720k articles packed/day; 43 brands live) + Granary (12,000+ stores served)
• Operating ownership:
• Infrastructure • DevOps • SRE • Product Support Engineering • IT • Customer Support • Security/Compliance (ISO & SOC2), with a focus on reliability, automation, and enterprise trust.
• Culture + GTM:
• I drive “maker culture at scale” and lead Hacktimus hackathons, while partnering closely with business teams on orchestration, enterprise solutioning, and brand narration.

Oct 2022 – May 2024 · 1 yr 7 mos

• I led the scale-up of multi-platform product engineering across Fynd Platform and Jio Commerce Platform (JCP), building the technical foundation for enterprise Retail Technology: omnichannel commerce, store operations, supply chain orchestration, and AI in Retail.
• What I drove
• Omnichannel Commerce platformization: modular, composable platforms for D2C, B2C, B2B and marketplace-led growth.
• POS / Store Tech & Store OS: building in-store commerce primitives, Omni POS, endless aisle, clienteling, self-checkout and operational visibility.
• Supply Chain Tech: distributed OMS + WMS + TMS + inventory and logistics workflows that reduce operational friction and improve fulfillment performance.
• AI in Retail: early scale enablement for AI-led cataloging, merchandising, automation, and support workflows, setting the stage for Autonomous Commerce.
• Reliance Retail + JCP alignment
• Supported JCP’s evolution as the platform powering commerce across Reliance Retail, enabling omnichannel expansion, digital channel readiness, and scalable operational systems.
• How I worked
• Strong engineering hygiene (CI/CD, reliability, security posture), cross-functional leadership, and high-velocity execution while maintaining platform discipline.

Dec 2016 – Oct 2022 · 5 yrs 10 mos

• I architected and shipped core platform systems across omnichannel commerce, spanning consumer experiences, store tech, supply chain, and AI-first product capabilities. This period established Fynd’s platform DNA: scalable systems, modular architecture, and execution discipline.
• Platforms & products architected (high-level)
• Omnichannel Commerce Platforms: foundational building blocks for catalog, orders, inventory, payments, and channel integrations.
• Supply Chain Tech: OMS, WMS, TMS, logistics visibility and operational automation.
• POS / Store Tech: in-store commerce primitives that evolved into Store OS (POS, endless aisle, self-checkout and connected store workflows).
• AI & Digital Experience Products: Pixelbin (DAM), AI image transformation suite (EraseBG, Upscale Media, etc.), GlamAR (AR try-ons), Boltic (data/workflow automation), CoPilot (AI automation), and more across the Fynd portfolio.
• Engineering impact
• Designed end-to-end scalable architectures and operational patterns that allow teams to ship faster with reliability, CI/CD discipline, automation-first infrastructure, and strong engineering standards.

Sep 2015 – Dec 2016 · 1 yr 3 mos

• I led the frontend architecture and engineering foundations for Fynd’s early Retail Technology journey, building scalable, high-performance web applications that later became core building blocks for Omnichannel Commerce Platforms.
• Key responsibilities & impact
• Designed and architected complex, responsive frontend applications with strong UX and performance discipline.
• Owned frontend technical decisions and established reusable patterns for scalable UI development.
• Frontend DevOps & delivery: automated builds and deployments (Jenkins + task runners), improved release reliability, and optimized frontend performance for scale.
• Engineering excellence: maintained a readable, high-quality codebase and enforced standards for clean coding and maintainability.
• TDD/BDD culture: wrote unit + integration tests for UI components and set up test automation to increase confidence in releases.
• Mentored junior engineers and enabled high-velocity execution across the web team.