Ankur Gupta

Business Development Executive

Gurgaon, Haryana, India16 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Built the Edtech vertical at Google India.
Created a PC subscription business for HP India.
Founded the seller account management practice at Snapdeal.

Stackforce AI infers this person is a Sales and Marketing Leader with expertise in EdTech and Consumer Electronics.

Contact

Skills

Core Skills

Digital Marketing

Other Skills

AIEvent ManagementTeam ManagementSalesStrategyData AnalysisCompetitive AnalysisBusiness StrategyAnalysisMarket ResearchBusiness PlanningMarket EntryFinancial ModelingMarketing StrategyAccount Management

About

Ankur is a results-driven sales & marketing business leader, with a focus on building long term impact. His professional career is themed around building out new initiatives and scaling them. A strong proponent of tech-led solutioning - with a special interest in AI, Ankur loves building and rallying teams around a common vision. His ability to always look for a win-win has translated into significant success with people & partners. A few highlights - a) Created lighthouse tech-stacks for driving online-to-offline with the top Indian retailers b) Built the Edtech vertical at Google India c) Created a PC subscription business for HP India d) Founded the seller account management practice at Snapdeal.

Experience

Google

2 roles

Industry Manager - Tech & Retail Vertical

Apr 2022 – Present · 3 yrs 11 mos · Gurugram, Haryana, India

Helping large Tech OEMs & Retailers effectively leverage the rising digital consumption & challenge legacy solutions where required. Guiding clients to tap into the power of digital to drive growth across online and offline consumer channels. Effectively leveraging AI, first-party data & deep measurement.

Digital Marketing

Industry Manager - Edtech Vertical

Jul 2018 – Dec 2021 · 3 yrs 5 mos

Managed Google India's largest Edtech relationships - enabling relevant tech and digital marketing solutions. Elevated Google to a lead partner status for Edtech solutioning.
Negotiated and delivered the largest custom-built investment plan for any Edtech client across Google globally.
Created a global-first lead scoring solution for sales force efficiency enhancement and media optimizations.
Boosted lead quality with solutions on industry defining deep measurement, AI-led targeting and creative asset recommendations
Expanded media budgets by creating new use cases, unlocking new consumer journeys and boosting ROI at scale. Leveraged state-of-the-art Google tech tools for enabling each pillar.
Co-created and launched Vidhayartha, an industry-first product offering by BYJU’S and Google for digitally empowering schools. The program brings the best of Google tech and BYJU’S pedagogy & content, free of cost to schools across India.
Conceptualized the flagship Google Education Next event in Apr’21, that brought together Edtechs operators, investors and technologists to drive scaled acquisitions and thought leadership

Digital Marketing

Embibe

Head of Growth

Dec 2021 – Apr 2022 · 4 mos

Embibe is venture backed edtech start-up catering to school students, competitive exam preparation aspirants and govt job seekers. It is rightly poised to disrupt the education ecosystem with its data driven personalisation and integration into the formal learning system.
I lead the marketing and growth function at Embibe, responsible for all consumer acquisition pipes.

Digital Marketing

Hp

Manager, Worldwide Consumer Services

Feb 2017 – Jul 2018 · 1 yr 5 mos · Gurugram, Haryana, India

Conceptualized and rolled out of HP Upgrade Program in India - Industry-first monthly PC subscription services
Managed multiple execution work streams - delivery, sales channel readiness, customer support, marketing, technology, finance

Snapdeal

4 roles

Director - Electronics Business Vertical

Apr 2016 – Feb 2017 · 10 mos

Managed P&L – improved gross margin by 200 bps & Gross Merchandise Value (GMV) growth to 1.3X
Oversaw critical projects with supply chain, merchandizing, strategic alliances, finance, product, seller support
Led a central team and 4 regional teams to manage key seller accounts of all Electronics categories

Associate Director - Regional Manager North - All Business Verticals

Promoted

Aug 2015 – Mar 2016 · 7 mos

Led a team of 160+ in the single largest territory to manage 8k seller accounts spread in 10+ cities
Ensured smooth business transition post a major re-org in Aug’15; Produced 3X growth in seller engagement

Associate Director - Regional Manager South - All Business Verticals

Jan 2015 – Jul 2015 · 6 mos

Spearheaded the pilot to regionalize seller management; Increased share of South India GMV by 1.5X
Built a multi-city team from 0 to 50 in only 3 months; Recruited, on-boarded & trained the team for all categories

Manager - Account Head - Computers

Apr 2014 – Jan 2015 · 9 mos

Established SOPs as a founder member of marketplace function – team management, KRAs and workflows.
Received company-level award for ‘Process Perfectionist’; Effected multiple process changes across the company in returns management, seller disputes handling, warehousing setup, etc. for a better seller experience

Mahindra & mahindra

Manager, Group Strategy Office

Jun 2011 – Mar 2014 · 2 yrs 9 mos · Mumbai Metropolitan Region

Worked on strategy and process improvement assignments with various Mahindra Group companies. These assignments ranged from new business evaluation and opportunity identification to sales strategy remodeling and process optimization.
Mahindra 2 Wheelers
Mahindra Defence
Mahindra Holidays
Multi-sector projects

Hj heinz

Sales Intern

Apr 2010 – Jun 2010 · 2 mos · Chandigarh Area, India

Evalueserve

2 roles

Senior Business Analyst

Aug 2008 – May 2009 · 9 mos · Gurugram, Haryana, India

Worked as project manager on proposal creation, planning and execution; Led teams of 2-3 for project delivery
A few projects-
1) Conducting a market entry study for a document management software
2) Reshaping knowledge management practices at a multilateral organization
3) Market sizing and opportunity identification in German consulting industry