Mar 2020 – Present · 6 yrs

• I have led experience design for the global rental cars product, mobile app and now insurtech products during my time within Expedia. Currently leading the experience design for the suite of travel insurtech products which provides confidence and peace of mind to travelers during and after their trip. Leading a cross-geographical, multi-cultural team of UX designers, design managers, content, designers, and researchers to handle multiple parallel programs across the insurtech business. My team is responsible for driving the end-to-end insurtech experiences across all LOBs, solving complex traveler problems while collaborating deeply with cross-functional partners across varied teams within the organization. One of the main challenges that I and my team solve, is finding connections between the traveler problems across insurtech products and the main LOB traveler journey and following HCD methodologies to identify intersections and design holistic seamless experiences across the space.
• Experience is building a strong UX base in India by hiring 20+ designers, content designer and researchers in the first few years of my time in the company. And my role not just involved growing the team base, but also evolving the India team's experience design culture by taking design thinking workshops, sensitizing cross-functional partners about the discipline, and building strong connections between the design team in India and other geographies. Unlocked opportunities and created forums for other external/internal design leaders to share their knowledge and experiences with the Indian design teams to grow their skills even further.
• Speaker in multiple internal & external conferences and taken LT design thinking workshops to drive problem-solving using HCD in multiple scenarios.

Sep 2017 – Mar 2020 · 2 yrs 6 mos

Sep 2016 – Aug 2017 · 11 mos · Noida Area, India

• Lead the experience design for Mall and seller products while managing a team of 8+ UX & UI designers. Worked very closely with the leadership team, marketing & business team to drive product revenue by improving the design experience and improving the findability of the products in the merchandising space. My teams also lead the redesign of the desktop seller product and worked on improving the checkout experience by redefining the cart experience across all platforms (Desktop, mobile web and app).

Jan 2016 – Aug 2016 · 7 mos · Gurgaon, India

• Responsible for the design of Askme Grocery. Currently in the process of redefining the grocery experience of the Desktop, Mobile Web and App. Also leading design initiatives for an MVP to be tested out in the market.
• My work involves:
• Understanding the user's and business goals, prioritize and translate them into product experience.
• Brainstorming with the product owners to finalize the features and design flow
• Coming up with the UI design concepts and evaluating them basis the goals
• Coordinating with the Frontend and backend team to ensure the developed products has the same experience as intended
• UI QA of the product
• Initiating UX research plans and activities for Grocery

Mar 2015 – Jan 2016 · 10 mos · New Delhi Area, India

• Head the design for supply products of Housing along with leading the user research activities for all their products. Lead stakeholder and product discussions for building UX strategy, user journey maps, flows & UI/Interaction design. Initiate and lead various research activities like contextual inquiries, usability testing, surveys etc to bring in user empathy within the product and design team. Provide my suggestions and inputs for building product roadmaps based on the user data.

Jun 2014 – Mar 2015 · 9 mos · Gurgaon, India

• Strategise and build desktop and mobile web product roadmap based on the user research outcomes and business goals.
• Defining the user flows and stories for new feature development.
• Coordination with the Dev team on implementation and review development on ongoing basis.
• Keeping track of the primary metrics and executing many A/B Tests for improving the overall conversions.

Sep 2013 – Mar 2015 · 1 yr 6 mos · Gurgaon, India

• Responsible for initiating and leading different kinds of research activities like contextual inquiry, tree testing, usability sessions, site surveys, etc and share the gathered insights within the organization to help design a better holistic experience for a user. Engaged in continuous usability testing with real users to gather insights on the ongoing product changes and create an 'ideal happy user flow' to complete their tasks along with relevant changes in the site interactions and UI.

Oct 2011 – Sep 2013 · 1 yr 11 mos · Noida Area, India

Dec 2010 – Nov 2011 · 11 mos · Gurgaon, India

• UI Design for various educational iPhone and iPad Applications
• Game Interface Design (iPad and iPhone Games) - Includes the interactions happening during the game play, involved in the elements as well as level design for the game.
• Also involved in the design for various web based applications of the in-house products

Aug 2009 – Nov 2010 · 1 yr 3 mos · Chennai Area, India

• Heuristic Analysis
• UI design for web apps/ websites
• User and Market Research
• Involved in the entire UI process starting from understanding client/ user requirements, conversion into logical interface and finally working in coordination with the designers and developers to realize final product.