Jan 2024 – Apr 2024 · 3 mos

Sep 2021 – Sep 2023 · 2 yrs · London, England, United Kingdom · Hybrid

• Led the brand migration from Hotels.com to Brand Expdia, consolidating them onto a single platform to ensure a smooth shopping journey.
• Rediscovered and defined the Search & refine experience in the shopping experience flow by incorporating feedback from stakeholders, user studies, and data analysis. Developed a search vision using ML to offer tailored experiences.
• Contributed to the creation of app source views, facilitating designers in initiating design projects using accessible files, thus saving considerable time.
• Results: Attained significant growth in conversion rates following a successful brand migration, indicating improved user interaction, clear roadmaps, and overall business achievements.

Feb 2021 – Jul 2021 · 5 mos · London, England, United Kingdom

• Complex experiences were simplified for a B2B platform. Participated in several UX workshops to define the product, propose solutions, and validate it.
• Produced a thorough level of high-quality design deliverables. Before beginning work, I provided early design guidelines, design comps, style guides, and prototypes.
• Achieved reasonable outcomes in terms of engaging users while remaining focused on the needs of the client.

Sep 2020 – Dec 2020 · 3 mos · London, England, United Kingdom

• Designed Subscription experience and touchpoints, and other features like comparing documents, onboarding app cues.
• Redesigned seamless experience for different profiles detail screens in various levels to interact intuitively.
• Delivered design specs, research & Ideation insights, and created various journeys and UX framework to validate the features.
• Designed the prototype using Axure to showcase product experience for stakeholders.

Jul 2016 – Oct 2020 · 4 yrs 3 mos

• Products: Sears Auto, ServiceLive, Bundlz, Relay, Pantry Save, Kmart Pharmacy, etc.
• As a part of an Innovation team, Developed the design process and calibrated the team strength for achieving the vision of Sears Holding, towards enriching user experience through mobile apps and websites.
• Create prototypes using design software(Sketch, Invision, InvisionStudio, Zeplin, etc.)
• Use user-testing and knowledge of human behaviour to drive good design decisions
• Strong visual design skills, and able to work with design systems (components and patterns)
• Led Local Commerce UX (Mobile & Web, Analytics, Member & Seller experience to launch hyper-personal customer-centric experiences.
• Closely working with our Directors, Product Owners, and Product Management to envision new interfaces and products, evangelizing ideas and spearheading initiatives cross-functionally, as appropriate.

Jun 2015 – Jul 2016 · 1 yr 1 mo · Bengaluru Area, India

• The “Eros Now” entertainment app has undergone a complete redesign, resulting in increased user satisfaction and a 30% decrease in the bounce rate on the website.
• User-testing and knowledge of human behavior were used to make informed design decisions, which were clearly communicated to stakeholders.
• A multidisciplinary team collaborated to break down complex product challenges into manageable solutions, resulting in a successful redesign.

Apr 2015 – Jan 2016 · 9 mos · Bangalore

• Worked with Co-founders and Industry experts to shape the holistic personal finance experience for the Android app.
• Use user-testing and knowledge of human behavior to drive good design decisions
• Created visual design with design systems (components and patterns)
• Great reviews and user base reflects permissibility for the app
• Refined complicated product demanding situations into potential solutions

Nov 2013 – Jun 2015 · 1 yr 7 mos · Bangalore

• Worked with a variety of clients, including Linde, Bank of Sierra Leone, and ITC Hotels, to demonstrate design solutions and research methodologies.
• Participated in client workshops and discussions while managing multiple projects simultaneously.
• Conceptualized and executed design ideas with limited oversight, using user research and usability testing to refine user needs.
• Produced high-quality design deliverables with strong attention to detail, providing initial design directions and prototypes.

Jan 2013 – Aug 2013 · 7 mos · Bangalore, India

• Worked on Modular Installation for larger public spaces like Mall, airports

Mar 2010 – Aug 2011 · 1 yr 5 mos · New Delhi Area, India

• It has master franchisee of United colors of Benetton, US polo, Energie. i was responsible for Store design, Plannograms, Lighting design, space planning and Window displays.