Jan 2023 – Present · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

• 1. Zero-to-One Digital Transformation – Spearheaded end-to-end digital initiatives from conceptualisation to execution, enabling businesses to leverage digital platforms for growth.
• 2. P&L Growth – Drove significant revenue growth by 3X YoY and optimized cost structures, ensuring sustainable profitability across key business units.
• 3. Product Management in Gen AI – Directed the development and strategy of cutting-edge Generative AI products, delivering innovative solutions tailored to business needs.
• 4. Digital Brand Management & Thought Leadership (B2B) – Established strong digital brand presence through strategic content and thought leadership, fostering trust and engagement in B2B markets.
• 5. B2B Lead Generation & Digital Leadership – Executed high-impact digital marketing strategies to generate qualified leads by 2X YoY while providing visionary leadership to drive digital excellence across B2B sectors

Jan 2022 – Jan 2023 · 1 yr · United States · Hybrid

• Led global performance marketing efforts across the US, India, Canada, and the UK, resulting in significant growth and engagement. Employed strategic planning and precise execution to lead high-impact campaigns in key markets, driving the brand's expansion and deepening customer connections. Managed a dedicated team, implementing effective strategies for paid social, Google, and TikTok campaigns, ensuring optimal performance and exceptional results

Jan 2020 – Jan 2021 · 1 yr · Gurugram, Haryana, India · Hybrid

• Led end-to-end digital marketing initiatives of the early-stage European Edtech startup inclusive of strategy and execution. Successfully launched the product into the Indian market via a comprehensive Go-To-Market strategy which resulted in significant market traction. Additionally, built a strong presence of brand on digital platforms and achieved a remarkable 100% month-on-month growth in key metrics and user engagement.

Jan 2018 – Jan 2020 · 2 yrs · Dubai, United Arab Emirates · On-site

• Performance + Digital Brand Mgmt.
• ▪Led complete digital marketing portfolio- performance marketing (SEM, paid social) & content marketing( SEO, SMM)
• ▪Profitably scaled revenue of B2C business worth USD 50 Mn (INR 450 CR.) by 200% y-o-y via cost- effective performance marketing campaigns
• ▪Reduced overall CAC by 40% y-o-y via optimizing & implementing new funnel strategies
• ▪Managed 10+ member pre-sales process to churn leads generated from digital campaigns & push them further into sales funnel
• ▪Built strong online community of fans & increased engagement by 200% y-o-y on social channels
• ▪Led implementation of Salesforce for sales, pre-sales & marketing teams for better funnel mgmt.
• resulting in increased efficiency

Jan 2017 – Jan 2018 · 1 yr

Jan 2016 – Jan 2017 · 1 yr

• Brand Strategy & Product / Performance Marketing
• ▪ Developed & executed comprehensive brand strategies (positioning & campaigns) resulting in 25% y-o-y increase in brand awareness & engagement
• ▪ Conceptualized & launched integrated brand campaigns resulting in 30% m-o-m increase in revenue from organic channels along with significant reduction in overall CACs
• ▪ Led team of brand managers, providing necessary guidance & support to ensure that all activities were executed to the highest standard
• ▪ Created India’s biggest online community of diabetics on FB with 250K+ members resulting in stronger brand engagement & retention

Jan 2014 – Jan 2016 · 2 yrs · Chennai, Tamil Nadu, India · On-site

• Product Marketing / Communication Strategy
• ▪Crafted product positioning & communication strategy which resulted in the acquisition of five new
• key clients in a year
• ▪Led successful & timely launch of a critical product implementation for one of the top five
• enterprise clients of the organization leading to 20% increase in revenue
• ▪Performed market research & identified key opportunity areas in the form of new functionalities &
• enhancements with expected significant revenue potential
• ▪Co-authored white paper titled “Social Banking: Viability & Strategic Analysis” published later accepted under new product initiative
• ▪Streamlined analytics & set up reporting process to automate reporting of key business metrics
• leading to better business visibility & faster decision-making

Jan 2011 – Jan 2012 · 1 yr · Noida Area, India

• ▪ Design and development of software applications for Samsung’s smart TVs and mobiles
• ▪ Ensured timely delivery of working software modules to South-Korea based clients
• ▪ Interacted with clients to pitch the prototype of any new proposed R&D software module