Jan 2024 – Present · 2 yrs 2 mos · Hyderabad, Telangana, India · Hybrid

• Powering EffiaSoft's ambitions to build world-class enterprise tech for product companies world over, here out of India! EffiaSoft helps businesses grow using EFFicient, Intelligent and Affordable technology including end-to-end product and platform engineering, AI & ML engineering, application modernization as well as digital and experience engineering.
• And through our proprietary JustBilling POS product, we power business for 130K+ retailers globally.
• Hit me up if you'd like to talk about what we can build for you!

Apr 2023 – Oct 2023 · 6 mos · Chennai, Tamil Nadu

• On a planned 9 month break to accomplish the below 3 goals:
• spend undistracted time with our 4yo and crawl, sit, stand and babble with our newborn, now 16mo!
• support my partner in her career pivot as a childbirth and lactation educator and a doula.
• double down on health, well-being and reflection, before we set out on our life's work, again.

Jan 2023 – Present · 3 yrs 2 mos · Hybrid

• Working with stellar founders across early and growth stage businesses to help build their Communications strategy and teams, manage reputation and prepare for crisis! Serve as counsel to Founders/ Leadership on exec communications and narrative building in the "new media" landscape that is digital/social first. Currently operate across consumer-tech in education, fintech, healthcare and emerging businesses in Gen-AI and clean energy.

Jan 2021 – Jan 2023 · 2 yrs · Gurugram, Haryana, India · Hybrid

• Led the India Communications mandate for Apple’s corporate presence across core business, AppStore, manufacturing, policy and community, during a period of record market growth and major manufacturing and supply chain investments. Served as counsel to the global communications leadership on the India business and investment strategy, while managing Apple’s reputation in the market.

Jul 2019 – Aug 2021 · 2 yrs 1 mo · Chennai Area, India

• Geri Care is India's first eldercare service run by qualified Geriatricians. Geri offers its services at home through its flagship Geri Home Care services as well as through various formats including a first of its kind Integrated Geriatric Centre, housing all services under one roof.
• Geri aims to be a comprehensive one-stop solution for all elder care needs, backed by technology and a distinct human touch.

Jan 2018 – Present · 8 yrs 2 mos

• Early-stage investor and member of the board at Clairco- an AI driven ‘Air Purification as a Service’ with Zero Capex and guaranteed Energy Savings. Clairco helps businesses ensure healthy indoor air in an affordable and measurable way.

Nov 2012 – Apr 2021 · 8 yrs 5 mos · Bengaluru, Karnataka, India

• As one of the earliest and longest serving members of the leadership team, helped build the reputation of the Ola brand from scratch into a household name that is today synonymous with mobility and trusted by hundreds of millions across the world. The highlight of this journey was in building one of the most impactful, awarded and respected communications teams in the country over time!
• As the chief spokesperson for the group’s businesses across mobility, foods, financial services and EVs, shaped and shared the deep impact our products and services had on millions of users, partners and citizens globally.
• This role encompassed communications across the board - leadership and internal communications, investor communications, public relations, corporate communications, brand reputation and lighthousing social and marketing communications. In the true startup style of being an intrapreneur, also had the incredible opportunity to own and lead expansions, new category launches and strategic initiatives including the setting up of the Ola Mobility Institute over the years.
• Expertise:
• Strategic Communications
• Authentic Crisis Communications
• Unconventional Storytelling
• Trusted Counsel for Leadership

Jan 2011 – Jan 2012 · 1 yr · Gurgaon, India

• Evangelised the ‘SaaS approach to hiring’ partnering with analysts, influencers, and industry bodies resonating deeply with enterprise consumers. Marketing and PR were critical drivers for the business, as also popularising the culture of the firm to attract talent.

Jan 2010 – Jan 2010 · 0 mo · Hyderabad Area, India

• Served 12+ early-stage start-ups across Edtech, SaaS and IT Services with their marketing needs across PR, digital and sales training with a network of marketeers, designers, and digital experts.
• I continue to work with early-stage startups pro bono, advising them on marketing, communications, PR and product from time to time.

Jan 2008 – Jan 2010 · 2 yrs · Hyderabad Area, India

• P&L responsibility for annual revenue of ~$1mn with a $150k marketing budget. Conceptualised and created a new brand identity through integrated marketing initiatives. Mentored a team of 14 across sales, marketing and customer service.

Jan 2006 – Jan 2007 · 1 yr · Hyderabad Area, India

• Formulation of a g2m strategy for a specific segment of the test prep business.