Jun 2021 – Oct 2022 · 1 yr 4 mos · Greater London, England, United Kingdom

• Conduct competitive market research and plan lead generation campaigns to build momentum and enhance acquisition tactics. Implemented marketing campaigns on Linkedin, search and email to generate inbound traffic and interest.
• Building processes and frameworks for digital analytics reporting and customer success with a special focus on optimising workflows using Martech.
• Currently establishing relationships with internal and external stakeholders to strategically plan and execute partner marketing activities including content pieces, events and social media collaborations. Working internally with sales and customer success leadership teams to curate and localize partnerships and content in different regions.

Feb 2020 – May 2021 · 1 yr 3 mos · Greater London, England, United Kingdom

May 2019 – Jan 2020 · 8 mos · London Area, United Kingdom

• Developed an annual digital marketing strategy for the SaaS application-based start-up to drive growth and improve customer acquistion
• Responsible for aspects of content and product marketing including website copy, collaterals, partnerships and digital marketing
• Accountable for monitoring weekly performance and reporting analytics to the CEO

Sep 2018 – Aug 2019 · 11 mos · London Area, United Kingdom

May 2016 – Jul 2018 · 2 yrs 2 mos · Bangalore

• Worked as a Compliance analyst in the Asset Management division.

Dec 2015 – Mar 2016 · 3 mos

• Focused on creating content for the Happay blog i.e blog articles, research etc
• Producing content for improving customer experience in the form of training guides, modules and videos
• Improved Customer Experience through first hand interaction and feedback

Apr 2015 – Jun 2015 · 2 mos

Jun 2014 – Jul 2014 · 1 mo

Feb 2014 – Dec 2015 · 1 yr 10 mos · Bangalore

• Spearheaded PR and Sales for AIESEC Bangalore, world’s largest youth run organization
• Managed a team of 5 members and directed social media and on ground marketing initiatives to drive sales for the organization in colleges, in collaboration with the college management
• Organised YouthSpeak Forum which hosted 500 attendees and 5 notable speakers in Bangalore focusing on the topic of Sustainable Development Goals

Aug 2013 – Feb 2015 · 1 yr 6 mos

• Elected to be a Volunteer Management Fellow; responsible for more than 40 volunteers at Chaitanya Home for Children. Interfaced with centre leaders, volunteers and school curriculum planners to deliver lessons to 30+ children.