Kelly Mackenzie 🐻‍❄️

Co-Founder

London, England, United Kingdom16 yrs 6 mos experience
Highly Stable

Key Highlights

  • Two-time founder with award-winning agency leadership.
  • Passionate advocate for women in marketing.
  • Recognized as a top leader in creative industries.
Stackforce AI infers this person is a creative leader in the branding and marketing industry.

Contact

Skills

Core Skills

Creative DirectionBrand Strategy

Other Skills

Brand DevelopmentBranding & IdentityPackagingTypographyVisual CommunicationAdvertisingCopywritingArt DirectionWeb DesignExhibit DesignIdea GenerationAdobe Creative SuiteGraphic DesignInDesignIllustrator

About

Kelly Mackenzie is a two-time founder, creative director, and unapologetic brand obsessive. She leads White Bear, the award-winning creative agency with studios in London, Dublin, and South America, recognised as Agency of the Year 2022 and winner of multiple DBA, Transform, Pent, Mobius, IDI, Creativepool, and Red Dot awards for work with brands like Red Bull, Netflix, Bold Bean, Tom Parker Creamery, and The Kerry Group. She’s also the founder of People Like Me – a growing community for women in marketing to make real, meaningful connections in person, cutting through the algorithm and digital noise to create friendships, share challenges, and help each other shine. Named one of Startup Magazine’s Top 22 Women of 2022 and a Creativepool Leader of 2023, Kelly is passionate about design thinking, education, and championing women in leadership. She has lectured at IADT and NUA, served on the board of The Big Idea, and mentored start-ups with Bethnal Green Ventures, Enterprise Nation, and SeedLegals. Her philosophy? Build unforgettable brands, disrupt industries, and make people feel something – and have the craic while doing it. Learn more at http://www.whitebearstudio.com http://www.peoplelikeme.io Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter Or contact me directly at kelly@whitebearstudio.com

Experience

Bold bean co | b corp™

Fractional Brand & Creative Strategist

Jan 2025Present · 1 yr 2 mos · London

  • Fractional brand strategy and creative advisor at one of the UK's most exciting food brands.
  • On a mission to make people BEAN OBSESSED!

People like me

Founder

Jan 2024Present · 2 yrs 2 mos · London Area, United Kingdom

The big idea - ireland

Director

Sep 2020Aug 2022 · 1 yr 11 mos

White bear studio

Founder and Creative Director

Feb 2015Present · 11 yrs 1 mo · London, United Kingdom · Hybrid

Creative DirectionBrand DevelopmentBrand StrategyBranding & IdentityPackaging

Carter wong design

Senior Creative

Jan 2012May 2014 · 2 yrs 4 mos · Paddington, London

  • Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Wmh&i

Middle Weight Creative

Nov 2011Jan 2012 · 2 mos · London, United Kingdom

Imagination

Middle Weight Creative

Mar 2011Oct 2011 · 7 mos · Sydney, Australia

  • Imagination is a world-leading communication agency, a global concern with full service offices on four continents.
  • During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Middle Weight Creative

Sep 2010Feb 2011 · 5 mos · Sydney, Australia

  • Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc design consultants

Junior Creative

Aug 2008Aug 2010 · 2 yrs · Rathmines, Dublin, Ireland

  • Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising.
  • In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Graphics it

Junior Designer

Aug 2007Aug 2007 · 0 mo

  • Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Education

Dún Laoghaire Institute of Art, Design and Technology

1st Degree BA Hons — Visual Communications

Jan 2004Jan 2008

Sallynoggin College of Further Education

FETAC Level 5 Certificate

Jan 2003Jan 2004

Holy Child Killiney

Jan 1997Jan 2003

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