Vaibhav R.

Product Manager

Seattle, Washington, United States14 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led high-impact teams in AdTech industry.
Drove over $100 million in incremental revenue.
Expert in privacy-resilient product strategies.

Stackforce AI infers this person is a Product Management expert in AdTech and E-commerce sectors.

Contact

Skills

Core Skills

Product ManagementLeadershipManagementSoftware Development

Other Skills

Conversion visibilityIdentity graphPrivacy measurementMobile measurementSignal strategyData integrationMachine learningCampaign managementAds targetingConversion productsCustomer list remarketingSmart remarketingIncremental revenue generationRevenue generationSearch personalization

About

Senior product leader (Group PM) with 15+ years of software industry experience, leading high-impact teams and delivering innovative solutions across ads, search, personalization & enterprise software.

Experience

Group Product Manager, Conversion Visibility

Dec 2021 – Present · 4 yrs 3 mos · Seattle, Washington, United States

Owned conversion visibility, identity graph, privacy & mobile measurement for Pinterest’s $4B global ads business, leading 4 PMs and 50+ engineers.
Defined and executed privacy-resilient signal strategy across web and mobile to mitigate an estimated 70% conversion signal loss from App Tracking Transparency (ATT), cookie deprecation, and regulatory changes.
Scaled conversion and other signal ingestion through Conversion API (CAPI) and integrations with platforms like Google Analytics & Shopify, Mobile Measurement Partners (MMP) and CDPs/CRMs.
Improved conversion match rates by 60% through model-driven probabilistic matching, system improvements and enhanced data collection from both Pinterest users and advertisers.
Partnered with legal, policy and engineering to design privacy-preserving ML solutions that made 40% more conversions available for Ads models and resulted in 5% cost per acquisition (CPA) drop.
Led multiple teams to ship Automated Campaigns that simplified targeting, placement and bidding; drove 2X ARPA.
Influenced Pinterest leadership on investment prioritization and tradeoffs across signal use, data quality and privacy & regulatory risk.

Conversion visibilityIdentity graphPrivacy measurementMobile measurementSignal strategyData integration+4

Microsoft

Senior Product Manager, Microsoft Ads

Jun 2018 – Dec 2021 · 3 yrs 6 mos · Greater Seattle Area

Owned ads targeting and conversion products for Search and Native ads, monetizing Bing, Yahoo, MSN and Outlook. Defined and launched customer list remarketing, smart remarketing, similar (lookalike) audience, auto-targeting, custom audience and custom combinations list. Cumulatively, drove more than $100mn in incremental revenue.
Founding member for Bing for Commerce, introduced by Microsoft CEO, Satya Nadella during NRF 2020.

Ads targetingConversion productsCustomer list remarketingSmart remarketingIncremental revenue generationProduct Management

Bloomreach

Senior Product Manager

Dec 2014 – Nov 2017 · 2 yrs 11 mos

Worked on BloomReach Search & Personalization used by multiple major e-commerce retailers for their site-search and product recommendations. Major launches include:
Machine learning based Autocomplete that improved revenue per visit and user engagement.
Non-English language search which greatly expanded the addressable market in Europe and Americas.
Authentication, Authorization, and Auditing (AAA) capabilities. These helped convert major e-commerce retailers.
Delivered many core products and platform components like IBM WebSphere Commerce Search Connector which helped win multiple major deals, content search to search unstructured content like blogs and versioned configuration management system (handling millions of read operations a day).
Awarded Engineering/product excellence and culture awards.

Search personalizationMachine learningE-commerce solutionsProduct recommendationsProduct Management

Wipro technologies

Program Manager - Strategic Initiatives

Jan 2013 – Jan 2014 · 1 yr · Bangalore

Support the VP and Head of Insurance vertical as Chief of Staff. Created the business case to establish a new practice within the insurance vertical. Reviewed the sales pipeline health & current account portfolio to ensure organizational goals are being met and KPIs are not breached.
Transitioned into pre-sales working on demand generation, solution design and bid management.

Business case developmentDemand generationSolution designBid managementManagement

Oracle

Senior Member Technical Staff

Jan 2008 – Jan 2011 · 3 yrs

Designed and developed software modules of Oracle Identity Manager (OIM).

Software designModule developmentIdentity managementSoftware Development

Ibm india software labs

Intern

Jan 2008 – Jul 2008 · 6 mos

Browser based thin client with heavy processing being delegated to the underlying system. Developed browser extensions for both Microsoft Internet Explorer and Mozilla Firefox as well as the backend application responsible for heavy computation.

Browser extension developmentThin client architecture

Technology development for indian languages

Research Assistant

Jan 2005 – Jan 2007 · 2 yrs · Allahabad Area, India

R&D lab for Natural Language Processing (NLP) research, setup in collaboration with Government of India and Carnegie Mellon University. We developed Machine Translation systems, Question Answering Systems, Document Summarizers etc in Indian languages.

Natural Language ProcessingMachine TranslationQuestion Answering Systems