Sep 2022 – Sep 2023 · 1 yr · India · On-site

• As an SEO Specialist at Step Up Academy, I play a pivotal role in driving the digital growth of our organization by enhancing online visibility and connecting our educational offerings with the right audience. With a strong grasp of search engine algorithms and digital marketing best practices, I design and execute strategies that deliver measurable results and support the academy’s mission to empower learners worldwide.
• 𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• ✅𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:
• Conducting comprehensive site audits to identify and resolve technical issues that impact performance, ensuring the academy’s website is optimized for search engine crawlers and user experience alike.
• ✅𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
• Identifying high-impact keywords to align our content with the search intent of potential learners, enhancing discoverability and engagement.
• ✅𝗢𝗻-𝗣𝗮𝗴𝗲 & 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
• From meta-tag adjustments to link-building campaigns, I implement techniques that improve rankings and drive sustained organic growth.
• ✅𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:
• Leveraging tools like Google Analytics, Search Console, and other SEO platforms, I track campaign performance, monitor key metrics, and provide actionable insights to stakeholders.
• ✅𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
• Collaborating with content creators to ensure every piece of educational material resonates with our audience while adhering to SEO guidelines.
• ✅𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝗧𝗿𝗲𝗻𝗱𝘀:
• The digital landscape evolves rapidly, and I stay informed about algorithm updates and emerging technologies to keep our strategies competitive.

Jul 2022 – Sep 2022 · 2 mos · India · On-site

• As an SEO Executive at Step Up Academy, I specialize in enhancing the digital presence of our educational platform by implementing data-driven strategies that boost search engine rankings and drive organic traffic. My role involves a combination of technical expertise, analytical skills, and creative problem-solving to ensure our content reaches the right audience effectively.
• ╰☆𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:☆╮
• ✅𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
• I conduct in-depth analysis of competitors’ SEO strategies to identify opportunities, benchmark performance, and develop actionable insights. This helps us stay ahead in the competitive educational landscape and align our strategies with market trends.
• ✅𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗔𝘂𝗱𝗶𝘁𝘀:
• Evaluating the health and effectiveness of our backlink profile is a critical aspect of my work. By identifying harmful links and improving link-building practices, I ensure the academy maintains a robust and credible online presence.
• ✅𝗢𝗻-𝗣𝗮𝗴𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
• I optimize individual web pages by analyzing and improving elements such as content relevance, internal linking, and HTML structure. These efforts not only improve user experience but also align our content with search engine algorithms.
• ✅𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:
• I identify high-performing keywords by analyzing search intent, trends, and competition. This ensures that our content strategy is informed, targeted, and aligned with the needs of prospective learners.
• ✅𝗠𝗲𝘁𝗮-𝗧𝗶𝘁𝗹𝗲 𝗮𝗻𝗱 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴:
• Crafting compelling and optimized meta titles and descriptions is another key responsibility. I ensure these elements are concise, keyword-rich, and enticing to improve click-through rates and engagement.
• ✅𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻:
• Building high-quality backlinks through ethical practices, such as outreach and content collaboration, is a significant contributor to our domain authority and ranking improvements.

Feb 2019 – Jun 2022 · 3 yrs 4 mos · India · On-site

• At Magnet Brains, I manage and optimize their YouTube channel, transforming it into a key platform for engagement and growth. With expertise in YouTube SEO, video publishing, channel management, and analytics, I focus on building strategies that enhance visibility and attract subscribers.
• 𝗠𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 :-
• 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗘𝗢:
• I develop strategies to improve video discoverability by conducting keyword research, optimizing metadata, and fine-tuning tags. Staying updated with YouTube algorithm changes ensures our content ranks well and effectively reaches the intended audience.
• 𝗩𝗶𝗱𝗲𝗼 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴:
• From scheduling to crafting engaging descriptions and designing visually appealing thumbnails, I oversee the entire video publishing process. My efforts ensure content is not only optimized for search engines but also compelling for viewers, driving watch time and retention.
• 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
• I manage the channel’s overall structure by organizing playlists, maintaining consistent branding, and engaging with subscribers through comments and community posts. This holistic approach ensures a seamless and engaging user experience.
• 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
• Leveraging analytics tools, I track and analyze performance metrics like watch time, audience retention, and engagement rates. These insights guide content optimization, refine strategies, and drive continuous channel growth.
• 𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
• My work combines technical expertise with creativity to craft data-driven strategies that align with the company’s objectives and audience needs. By collaborating with content creators, editors, and marketing teams, I ensure campaigns are executed smoothly and deliver maximum impact.
• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝘁 𝗠𝗮𝗴𝗻𝗲𝘁 𝗕𝗿𝗮𝗶𝗻𝘀:
• Since taking on this role, I have contributed significantly to the channel’s growth in subscribers, engagement, and viewership.

Jan 2017 – Jan 2019 · 2 yrs · India · On-site

• As an IT Manager at Cybrom Technology, I oversee the company's network infrastructure to ensure optimal connectivity and performance. My expertise includes managing IP addresses, subnet masking, network troubleshooting, routers, switches, and overall network management, contributing to a secure and efficient IT environment.
• ♛𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:♛
• ✅𝗜𝗣 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
• I manage the allocation, configuration, and monitoring of IP addresses to prevent conflicts and maintain network stability.
• ✅𝗦𝘂𝗯𝗻𝗲𝘁 𝗠𝗮𝘀𝗸𝗶𝗻𝗴:
• I design subnetting strategies to improve network efficiency and security by optimizing resource use and managing data traffic.
• ✅𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗧𝗿𝗼𝘂𝗯𝗹𝗲𝘀𝗵𝗼𝗼𝘁𝗶𝗻𝗴:
• I quickly identify and resolve network issues, ensuring minimal downtime and high operational efficiency.
• ✅𝗥𝗼𝘂𝘁𝗲𝗿𝘀 𝗮𝗻𝗱 𝗦𝘄𝗶𝘁𝗰𝗵𝗲𝘀:
• I configure routers and switches, set up VLANs, manage routing protocols, and maintain hardware for smooth data transmission across the network.
• ✅𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:
• I design, deploy, and maintain networking solutions that meet organizational goals, ensuring network security through firewalls and adherence to protocols.
• ✅𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
• I take a proactive approach, focusing on preventive maintenance and continuous improvement. By using advanced tools and staying updated on industry developments, I ensure the network remains secure, scalable, and aligned with the latest standards. Collaboration with IT teams and vendors is key to implementing new technologies.
• ✅𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝘁 𝗖𝘆𝗯𝗿𝗼𝗺:
• Since joining Cybrom Technology, I have enhanced network reliability, reduced downtime, and improved system performance. My work in streamlining IP address management and optimizing network configurations has significantly contributed to operational efficiency.