Karthik Srinivasan — Associate Partner

Summary: Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments. Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands. Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data). Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples: - How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP - From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity - http://bit.ly/2u0jydn - Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll - How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.

Stackforce AI infers this person is a Communications Strategy Consultant with expertise in B2B and B2C branding.

Location: Bengaluru, Karnataka, India

Experience: 19 yrs 1 mo

Skills

Corporate Communications
Digital Marketing
Marketing Communications
Employee Engagement

Career Highlights

Two decades of experience in communications.
Award-winning blogger with multiple accolades.
Guest lecturer at prestigious institutions.

Work Experience

The Advertiser's Guide to the Galaxy

Podcaster (5 mos)

Self-employed

Communications Consultant (8 yrs 1 mo)

Ogilvy & Mather

National Lead, Social@Ogilvy (4 yrs 11 mos)

Flipkart.com

AVP - Corporate Communications (1 yr 1 mo)

Edelman

Head of Digital Strategy (2 yrs 3 mos)

Text 100

Account Director (2 yrs 1 mo)

Pramod Shankar Associates

Chief Consultant (1 yr)

Subex Ltd

Manager - Corporate Communications (5 yrs 7 mos)

Birlasoft (India) Limited

Executive - Marketing Communications (9 mos)

Steria India Ltd (formerly IIS Infotech/Xansa India)

Assistant Executive - Corporate Communications (1 yr 5 mos)

Education

PG Diploma in Business Administration at École des Ponts Business School

B.com at Vysya College, Salem (Affl. to Madras University)

Karthik Srinivasan

Associate Partner

Bengaluru, Karnataka, India19 yrs 1 mo experience

Highly Stable

Key Highlights

Two decades of experience in communications.
Award-winning blogger with multiple accolades.
Guest lecturer at prestigious institutions.

Stackforce AI infers this person is a Communications Strategy Consultant with expertise in B2B and B2C branding.

Contact

Skills

Core Skills

Corporate CommunicationsDigital MarketingMarketing CommunicationsEmployee Engagement

Other Skills

Communications consultingCrisis communications strategyDigital/social media communication strategyContent marketing strategyMarketing campaign strategyCrisis communicationsContent marketingCorporate workshopsPersonal brandingSocial media strategyBrand managementSocial mediaPublic RelationsDigital PRInternal Communications

About

Experience

19 yrs 1 mo

Total Experience

2 yrs 4 mos

Average Tenure

Current Experience

The advertiser's guide to the galaxy

Podcaster

Aug 2022 – Jan 2023 · 5 mos

Subscribe to my weekly podcast on advertising: https://bit.ly/tagttghome

Self-employed

Communications Consultant

Apr 2018 – Present · 8 yrs 1 mo · Bengaluru Area, India

Do get in touch with me (kart75@gmail.com) for these engagements.
1. Communications consulting:
As a communications consultant, I work with organizations to help plan their communications strategy in,
identifying & building communication narratives
digital/social media communication strategy
marketing campaign strategy
content marketing strategy
crisis communications strategy
Clients include Google, Myntra, SunTec, The/Nudge Institute, Crio, Juniper, Himalaya, RedSeer, and Azim Premji Philanthropic Initiatives, among others.
2. Corporate workshops:
Communications team workshops: Meant for corporate PR teams, marketing teams, or internal communications teams to help expand their perspective, seek inspiration from relevant (category/industry-specific) campaigns and communications case studies, and start hands-on work on some of the immediate and pressing challenges at work. Clients include Cipla, Medtronic, Maersk, PWC, Omidyar Network India, Ashoka India, and Cleartrip, among others.
3. Personal branding for leaders:
Personal branding workshops for leaders in organizations where I help them understand the need for personal branding (as a subset of organizational branding), identify personal brand narratives, and hands-on efforts in managing their personal brands, using social media, with a clear plan and goal. Clients include Kotak Group, Carrier India, EXIM Bank, Citrix, Akamai, Omidyar Network India, Fullerton India, EY, MetrixLab, among others.
4. Personal branding for employees:
Employee advocacy workshops, to help an organization’s employees become its brand ambassadors. Key clients include Maruti Suzuki India Limited (trained 800+ employees across 200 departments), Radio Mirchi (training 100+ Radio Jockeys and 25+ Programming Heads), among others.

Communications consultingCrisis communications strategyDigital/social media communication strategyContent marketing strategyMarketing campaign strategyCorporate Communications+1