Sep 2012 – Dec 2013 · 1 yr 3 mos · San Francisco Bay Area

• Built external communication strategy and social media presence to establish fast-growing start-up as an emerging leader in analytics‎ and demonstrate the value of fostering a data driven culture.
• Planned and executed the first Data Driven Conference to bring together some of the smartest data-driven people in technology to demonstrate how a data impacts all aspects of business from product development and design to marketing and customer communications.

May 2010 – Sep 2012 · 2 yrs 4 mos · Mountain View, CA

• Managed $3+ million budget and team of 8 marketers on a business with a $1+ billion run rate. Responsible for product, application developer, publisher, research and thought leadership marketing globally for Google’s mobile ads businesses across search, display and YouTube.
• Member of executive staff for mobile ads businesses and own primary relationships with sales, product and business leadership team to set vision and objectives for the team globally. Developed external communication plans in coordination with PR.
• Drove thought leadership with primary narratives and industry perspectives on the mobile opportunity, Tablets, Mobile Search Ads and Mobile Display Ads.
• Led development of proprietary research into the smartphone consumer in 40 countries and launched OurMobilePlanet.com—a site providing companies the ability to make data-driven decisions about their mobile strategy in 25 languages.

Aug 2008 – May 2010 · 1 yr 9 mos · San Mateo, CA

• Developed and directed global external communication strategy and social media presence that galvanized executive leadership around public relations as a key marketing tool and positioned company as the leader in mobile display advertising. Participated in key business decisions as part of executive staff and managed regional implementation through internal teams/PR agencies. Acted as a company spokesperson for key issues.
• Drove communications on the $750M acquisition of the company by Google. Led company response to the FTC review of the acquisition including management of multiple law firms, strategic coordination with Google, extensive end-client communications and all external communications.
• Built the monthly AdMob Mobile Metrics Report into the preeminent data source on the growth of the mobile ecosystem with regular coverage in major outlets including the New York Times, Wall Street Journal, AdAge and TechCrunch.
• Regularly provided guidance and counsel to senior-level executives on internal and external communications. Developed, trained and managed spokespeople, including Founder/CEO, VP of engineering and regional General Managers.
• Retained and managed PR agency teams in the US, UK, France, Singapore and Japan.

Sep 2007 – Jul 2008 · 10 mos · Sunnyvale, CA

• Drove communications strategy for the company’s mobile initiatives, including: development of media and industry analyst programs for key product launches; pitching interviews with top-tier media outlets; devising consumer press programs; managing communications efforts for acquisitions, legal and crisis issues; and competitive monitoring and response.
• Developed PR programs to support major partnerships and product launches, including Yahoo! Go and Yahoo! oneSearch.
• Managed company presence and media strategy for the 2007 Consumer Electronics Show. Program components included product launches (Y! Go 2.0, Y! oneSearch), partnership agreements (Motorola, Nokia, RIM, Samsung, Opera) and keynote participation (Motorola). Exceeded goals in coverage volume (more than 475 articles/broadcast segments), message pull-through and media mindshare (50+ media interviews, standing-room only press lunch).
• Worked regularly with the senior-most executives in the division to create media strategies, messaging, and executive keynotes and industry presentations.
• Served as company spokesperson for the Connected Life division.

Jan 2003 – Jan 2007 · 4 yrs · Sunnyvale, CA

• PR lead for the newly formed Connected Life business focusing on the broadband partnerships and mobile strategy and services. Successfully positioned company as an early leader in mobile products and advertising.
• Established and maintained relationships with major corporate partners to create and execute unified campaigns. Partners included AT&T (then SBC Communications), Cingular, Motorola, Nokia, Research in Motion and Vodafone. Responsible for planning and strategy, extensive media relations, product launches and presence at key events.
• Drove key programs including announcement of a new mobile advertising partnership with Vodafone in the UK, launch of Yahoo! Go 1.0, SMS search product launch and promotion of mobile services for the 2006 FIFA World Cup.

Jan 2002 – Jan 2003 · 1 yr · Portland, Oregon Area

• Responsible for driving communications objectives through strategic council, extensive media and analyst relations and presence at key events such as E3 and CTIA.
• Managed PR support for company’s sponsorship of 2003 FIFA Women’s World Cup in coordination with country PR managers including planning and strategy, media relations, crisis communications, event planning and materials creation.

Jan 1999 – Jan 2002 · 3 yrs · San Francisco, CA

• Consistently secured high-profile coverage in top business, consumer and trade press for a broad array of Internet and consumer technology clients for one of the world’s largest public relations agencies.
• Provided strategic guidance and crisis communications support for corporate issues including Internet privacy, censorship, human rights, lawsuits and legislative efforts.
• Managed all aspects of accounts including client relationships, setting strategy and budget.
• Member of new business team handling research, pitch development and presentation.