Feb 2025 – Dec 2025 · 10 mos

• Led the design and delivery of a unified audience layer within WPP Open, enabling teams to define, share, activate, and optimise audiences across creative, media, and analytics workflows.

Jan 2024 – Feb 2025 · 1 yr 1 mo

• ✦ Led the design and delivery of Audience Brain, a modular AI platform that enables large-scale audience discovery, segmentation, and insight generation.
• → Achieved ~85% human similarity for persona and segment outputs using a structured eval loop.
• → Cut audience discovery and segmentation from weeks to <15 mins, end to end via APIs
• ✦ Built a Synthetic Persona & AI Focus Group Platform for Brand Research Teams
• → Reduced research spend by 70% via self-serve synthetic personas and focus groups.
• → Scaled testing from 3 to 100 per month with unlimited personas and focus groups for 10 Fortune 500 brands.

Jul 2023 – Dec 2023 · 5 mos

Apr 2023 – Present · 2 yrs 11 mos

• Join 5,000+ professionals and business owners - who get a weekly email from me on practical AI workflows and systems to increase productivity and grow their business.

Apr 2023 – Oct 2025 · 2 yrs 6 mos

Aug 2022 – Aug 2023 · 1 yr

Aug 2021 – Jul 2022 · 11 mos · Kent, England, United Kingdom

• ● Launched a new platform and improved conversion by 32% by conducting A/B experiments.
• ● Conducted in-depth user research with 15 users to uncover problems and develop new features.
• ● Launched a feature that decreased the exit rates on the product info page by 36%.
• ● Improved the booking flow conversion by 25% by launching conversion-enhancing features.
• ● Collaborated with UX designer to build a mobile experience that increased mobile traffic to checkout by 107%

Apr 2020 – Aug 2021 · 1 yr 4 mos

• ● Successfully launched the MVP of a new career development platform for black and ethnic minorities, which attracted 10,000+ users within the first six months.
• ● Designed and implemented a user-centric product development process that resulted in a 90% user
• satisfaction rate.
• ● Developed a partnership network of 50+ career experts, recruiters, and employers, resulting in over 300 job opportunities for platform users.
• ● Facilitated the career growth of over 12,000 black and ethnic minority professionals by providing access to relevant and valuable content and resources on the platform.

Apr 2019 – Apr 2020 · 1 yr · New Malden, Greater London, United Kingdom

• ● Successfully deployed the new RPA processes in all regions, resulting in a 95% user adoption rate and improved efficiency.
• ● Maintained a product roadmap and backlog of about 900 automation routines for the product, collaborating with Business Analysts and Developers to create and refine user stories.
• ● Saved the company £500,000 annually in operational costs by consolidating and optimising RPA processes across all regions.

May 2018 – Mar 2019 · 10 mos · London, United Kingdom

• ● Implemented a new online payment solution, yielding a 35% increase in revenue.
• ● Successfully redesigned and launched a new website and increased business leads by 40%.
• ● Created Use Cases and Process Flow diagrams using MS Visio to map out the flow of information around the business.

Mar 2017 – Apr 2018 · 1 yr 1 mo · London, United Kingdom

• ● Successful completion of 20 web-based projects for clients.
• ● Managed and created user stories for 3 Product Backlogs simultaneously.
• ● Clearly articulated product vision and user stories to the development team.

Feb 2016 – Apr 2016 · 2 mos

• Responsible for the analysis of the existing business practice of a fast-growing Fin-Tech venture to provide a framework for business expansion and growth to new markets.
• Wrote Business Requirement Specifications that successfully delivered necessary change in a manageable and non-intrusive way.
• Gathered and presented technical data and suggested necessary reactions to forecasts.
• Performed GAP analysis of products and markets.
• Created and designed business growth plans.
• Presented and advised the CEO and Senior Managers on the best way forward.

Jan 2016 – Feb 2017 · 1 yr 1 mo

• Took a field trip to collect data for my PhD research focused on the impact of technology incubators on the
• development of technology entrepreneurship in Nigeria

Nov 2014 – Aug 2015 · 9 mos

Nov 2014 – Aug 2015 · 9 mos · London, United Kingdom

• Providing process definition, analysis and documentation
• Conducted several training and workshops to explain complex technical terms to customers and colleagues
• Assisted with the documentation and analysis of business requirements as appropriate
• Writing up user training material

Jan 2013 – Jul 2014 · 1 yr 6 mos · Nigeria

• Provided effective support and assistance to the Business Analysts, testers and project manager
• Requirements gathering and documentation at both high and detailed levels
• Assisted the facilitation of Workshops and one on one interviews
• Assisted with the UAT preparation and execution exercises
• Prepared weekly reports on the progress of the project and distributed same to the appropriate audience

Sep 2012 – Dec 2012 · 3 mos · London, United Kingdom

• Helping students with IT issues including Hardware and Software related problems
• Troubleshooting wired and wireless connectivity issues; firewall and Anti-virus problems and general hardware diagnosis
• Providing technical support to staffs such as setting up computers and assisting with software and hardware issues
• Setting up printing and troubleshooting related problems
• Setting up and troubleshooting email; and providing support with access to email, use of IT facilities and rectifying classroom PC issues.