Feb 2025 – Dec 2025 · 10 mos · Gurugram, Haryana, India · On-site

• Developing and managing thought leadership content across social media platforms
• Leading influencer collaborations to amplify brand visibility
• Planning and executing promotional marketing initiatives to enhance product presence
• Crafting thought leadership content for the founder’s LinkedIn profile and company blog pages
• Writing speeches and media quotes for the founder, aligned with brand messaging.
• Shaping a positive narrative around the EV ecosystem to drive awareness and sales of the company’s product and services.
• Producing research-backed thought pieces to elevate the company’s knowledge-focused image
• Coordinating with reporters for press releases and building a positive reputation among the investors
• Managing a team of 10 members, including SEO experts, content writers, researchers, and videographers
• Monitoring and processing timely and correct payments and invoices for marketing agencies.
• Tracking and analysing competitors for press releases, news coverage, news, new product innovation, social media, and marketing campaigns
• Handling email marketing campaigns
• Coordinating multiple stakeholders to achieve marketing’s creative goals
• Creating a social media calendar for proper and timely content management and sharing on social media platforms

Jan 2025 – Present · 1 yr 2 mos · Delhi, India · On-site

Oct 2022 – Jan 2025 · 2 yrs 3 mos · Greater Toronto Area, Canada · Hybrid

• At Ascension Group, I help clients grow and upscale their brands by increasing digital recognition.
• Ascension Group is a one-stop solution for creatives, content, digital brand awareness, and business automation.

Feb 2021 – May 2022 · 1 yr 3 mos · Delhi, India · On-site

• Written content for blog posts, and social media, resulting in a 24% increase in engagement and website traffic.
• Crafted persuasive speeches for executives effectively conveying key messages to diverse audiences, resulting in a 30% increase in audience engagement and message retention.
• Curated a content calendar and outlined production schedules for timely content creation ensuring a 20% increase in content consistency and delivery punctuality.
• Ensured that the right talent was assigned to the project maximizing content production efficiency by 25%.
• Curated a series of educational articles positioning the organization as an industry thought leader, resulting in a 42% increase in media mentions.
• Led the ideation and execution of social media campaigns resulting in a 20% growth in followers and higher engagement rates.
• Fostered collaborative alliances with cross-functional teams resulting in a 30% increase in overall organizational alignment and efficiency.
• Ghost-written articles for the digital marketing team to promote the product among consumers, resulting in a 25% increase in consumer awareness and product engagement.
• Led communication initiatives for a product launch that achieved a 34% increase in media coverage and a 14% boost in product sales.
• Monitored and analyzed content performance to make adjustments and recommendations ensuring a 20% increase in overall campaign effectiveness and optimization.
• Oversaw internal communication strategies to ensure consistent messaging throughout the organization, resulting in a 25% improvement in employee understanding and alignment with company goals.
• Crafted a successful internal awareness campaign about the product, resulting in a 20% increase in employee engagement and alignment with organizational values.
• Collaborated with the marketing team to craft compelling content that increased website traffic by 55%.

May 2017 – Sep 2020 · 3 yrs 4 mos · Delhi, India · Hybrid

• Responded swiftly during a sensitive public issue with a thoughtfully crafted statement that minimized reputational damage and prevented misinformation from spreading, ensuring a 30% increase in public trust and brand credibility.
• Utilized strong communication skills to facilitate clear and effective information exchange with colleagues, clients, and stakeholders, resulting in a 25% improvement in collaboration and project outcomes.
• Demonstrated excellent time management abilities by prioritizing tasks and meeting deadlines consistently leading to a 30% increase in productivity and project efficiency.
• Monitored and evaluated communication campaign metrics diligently resulting in a 25% increase in campaign effectiveness and ROI.
• Analysed social media engagement patterns to refine content strategy, resulting in a 15% growth in online engagement over six months.

Oct 2014 – Mar 2017 · 2 yrs 5 mos · Noida, Uttar Pradesh, India · On-site

• Engaged national media during a product launch, securing extensive coverage and boosting product visibility by 30%.
• Cultivated robust relationships with media outlets at local, regional, and national levels to facilitate positive engagement, resulting in a 25% increase in media coverage and brand visibility.
• Developed compelling content for news releases, blog posts, and social media, resulting in a 25% increase in engagement and website traffic.
• Developed client relationships through effective and wise communication to boost and maintain brand image.
• Provided leadership and supervision over new product launches showcasing strong leadership abilities.
• Collaborated with the Executive Director of marketing to formulate annual communication strategies in alignment with overarching objectives.
• Oversaw strategic communication initiatives resulting in a 20% increase in stakeholder trust and perception of the organization.
• Managed crisis communication expertly to navigate high-stress situations, resulting in a 15% improvement in public perception and brand resilience.