Vivek Rathod

Director of Engineering

Pune, Maharashtra, India17 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in sales force effectiveness and analytics.
  • Proven track record in pharmaceutical commercialization.
  • Strong leadership in cross-functional project delivery.
Stackforce AI infers this person is a Healthcare Analytics Expert with a focus on Sales Force Effectiveness.

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Skills

Core Skills

Data AnalyticsCommercialization

Other Skills

ReportingPharmaceutical SalesStrategyBusiness InsightsStrategic InsightsSales force effectivenessBusiness AnalysisRequirements AnalysisTeam ManagementVendor ManagementBusiness DevelopmentSoftware Project ManagementRequirements GatheringBusiness IntelligenceBusiness Analytics

About

Advice clients and teams on sales force effectiveness issues, develop recommendations with data analytics, effectively manage projects, contribute to internal initiatives and coach team members. Delivery lead for end to end sales analytics project for pharmaceutical clients. A. Strategy & Commercial Impact: Strategic Problem Solving & Pharma Domain Leadership: Structuring problems using robust frameworks (e.g., launch excellence, market shaping, payer archetypes, patient journey gaps, evidence roadmaps). Client Advisory & Stakeholder Management: Primary advisor to Director/VP/SVP stakeholders; decision facilitation. Commercial Contribution: Surfacing value gaps → shaping new statements of work. Thought Leadership & Industry Pulse: Bringing external insight B. Delivery & Operational Excellence Engagement Leadership & Delivery Excellence: End-to-end delivery of multi-stream programs (launch analytics, SFE). Cross-Functional Orchestration: Integrating consulting, data engineering, data science/ML, MR, creative/digital, CRM/tech. Analytical Oversight & Methodological Rigor: Quality gate for methods and assumptions and Challenging assumptions Risk Management & Issue Resolution: Anticipation of scope creep, data gaps, regulatory timing, payer shifts, trial readouts. C. People, Governance & Ethics People Leadership & Capability Building: Coaching project leads, consultants, analysts on pharma context, structuring, and storytelling. Governance, Compliance & Ethics: Ensuring data privacy, promotional vs. non-promotional boundaries, and MLR compliance.

Experience

Eversana

Director - Data & Analytics

Feb 2021Present · 5 yrs 1 mo · Pune, Maharashtra, India

  • Integrated Deals for Data and analytics team with focus on payer analytics, database management, commercial operations, & analytics
  • Focused on end-to-end commercialization of new drugs from physician identification and mapping based on claims data, patient enrollments, drug dispenses, payer mapping, reporting, IC operations and reporting. Sales force training on different dashboards to ensure adoption & usage. Sales force effectiveness projects like Call activity, Sales data, market data analytics, HCP deciles, segments, channel of reach, payer mapping, adherence, dynamic targeting, alignment, IC design & operations and sales force training
Data AnalyticsReportingPharmaceutical SalesStrategyCommercializationBusiness Insights+1

Pharmaace

Engagement Manager

Jun 2019Jan 2021 · 1 yr 7 mos · Pune Area, India

  • Analyzing and interpreting cutting edge RWE datasets like patient level data, physician-account level data, and commercial SP & SD level data. Develop business intelligence dashboard based on commercial data for leadership reporting.
  • Insight generation and next step suggestion and implementation based on patient journey, days of therapy analysis, line progression, etc
  • Presentation and communication to client

Zs associates

Business Consultant

Nov 2015Jun 2019 · 3 yrs 7 mos · Pune Area, India

  • As a Business Operations Consultant for pharmaceutical (healthcare) industry, I manage the overall project and client engagement. I support clients' sales and marketing activities and ensure productivity and profitability in their business operations. My key focus is commercial analytics, IC design and operations, and reporting with actionable insights.
  • On the Business Technology aspect, I help companies define and execute their technology strategy by designing, building and operating the business intelligence (BI), cloud, data management, dashboard and analytics capabilities that are at the core of sales and marketing operations.
  • Executing and monitoring ongoing data management processes and deliverables based on reporting tools like Tableau, Microstrategy
  • Data quality health checks in the system
  • Ongoing status reporting to client leadership
  • Robotic Process Automation using python scripts

Einfochips

Business Development Manager

Apr 2015Oct 2015 · 6 mos · Pune, India

  • Driving the service offerings across multiple verticals and segments – with specific focus on Industrial Automation, Security & Surveillance. Devising new solutions and IPs that drive strong growth for the company, in alignment with the strategic growth initiatives. Complete ownership – from solution definition to lead generation involving identifying the value proposition, generating communication collateral and case studies, and executing the GTM plan to generate business leads.

Kpit

Sr Technical Marketer

Apr 2012Dec 2014 · 2 yrs 8 mos · Pune Area, India

  • Market research and product launch
  • Business Management & Strategy to enable KPIT double the revenue in 2017: Monitor planned v/s actual sales and take appropriate measures to achieve revenue targets in liaison with Sales & Technology Team
  • Marketing for the business of Engineering Services as per AOP (Annual Operating Plan)
  • 1. Key Account Marketing for global clients
  • 2. Creation of C-Level propositions resulting into opportunities
  • 3. Integrated campaigns (marketing-sales-presales) creating opportunities
  • Product Lifecycle Management for Smarter Mobility Products with AOP
  • (Products handled: On Bus ITS, ITS Bus Command Centre)
  • 1. Launched Intelligent Transport System for Public Transport - Achieved market leader position in India
  • 2. New Geographies identified with successful tapping in 2014
  • Client Engagement to develop long lasting relationships:
  • 1. Consulting assignments for developing strategy for global clients: Consulting projects for Passenger Vehicle Makers / Commercial Vehicle Makers to enable successful India entry
  • 2. Multiple internal consulting projects for new products / geography analysis: Go To Market for Positioning & Branding at National & International Events
  • 3. Speaker presentations in events like Smart City Summit, SIAT, Urban Mobility Expo, ITS Asia Pacific - Auckland, ITS World Congress – Detroit, ITS Road Safety Forum, Qatar. Lead generations from prospects interaction during different events in 2014
  • Eco-System connect for market intelligence & company positioning:
  • 1. Active member of NASSCOM Automotive Special Interest Group: Developing Connected Vehicle Architecture for India
  • 2. Program Management for Smart Mobility Standards Formulation: BIS (Bureau of Indian Standards) & MoUD (Ministry of Urban Development)

Gts

Marketing Manager

Aug 2010Mar 2011 · 7 mos · Nasik

  • Marketing, Strategy & Sales Manager - Manufacturing Industry
  • Lead Sales & Marketing Team of Business Unit into a partnership model with client
  • 1. Organized & executed marketing campaign of 2 national events (100+ Stalls & 3000+ visitors each) of Non Destructive Testing Industry
  • 2. Gained 10% market share in India within the first six months
  • 3. Savings of 20% in Nasik Business Region

Larsen & toubro limited

Project Management Executive

Jul 2007Jul 2010 · 3 yrs · Powai, Mumbai

  • Project Management & Business Development – Heavy Engineering Division
  • 1. Business Development Executive for DNA (Defense, Nuclear, & Aeronautics) projects
  • Client Relationship management & Hot-listing prospects projects and articulating plans
  • Techno-Commercial Proposal handling
  • 2. Project management of ONGC’s oil & gas project (Team 100+, 1500 Metric tons module of INR 750 crore)

Education

Great Lakes Institute of Management

MBA — Marketing & Operations

Jan 2011Jan 2012

Elixir Institute of Pharmacy, Pune

Diploma of Pharmacy

Jul 2021Jun 2023

COEP Technological University

Instrumentation & Control — B.Tech.

Jan 2003Jan 2007

Nowrosjee Wadia College, Pune

HSC

Jan 2001Jan 2003

Jai Hind High School, Pimpri, Pune

SSC — General

Jan 1991Jan 2001

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