Apoorva Mewati

Digital Marketing Specialist

Delhi, Delhi, India8 yrs 1 mo experience

Highly Stable

Key Highlights

Scaled Instagram by 60K+ followers in 8 months
Drove 10M+ views through video strategy
Increased website traffic by 500%+ via SEO initiatives

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2B and EdTech sectors.

Contact

Skills

Core Skills

Content MarketingSocial Media MarketingEmail MarketingContent ManagementContent Strategy

Other Skills

Social Media Optimization (SMO)YouTube Video CreationContent Management Systems (CMS)Content DevelopmentWeb Content WritingCopy EditingSEO CopywritingNews WritingCreative WritingAcademic WritingTeam ManagementText EditingWritingBloggingContent Curation

About

I’m a Content & Social Media Manager with 8+ years of experience building high-impact content, social strategies, and brand narratives across B2B, SaaS, EdTech, and consumer brands. I specialize in turning complex products and ideas into clear, engaging, and performance-driven content across Instagram, LinkedIn, YouTube, blogs, email, and SEO platforms. Impact highlights: • Scaled Instagram by 60K+ followers in under 8 months • Drove 10M+ views through short-form and long-form video strategy • Increased website traffic by 500%+ through SEO-led content initiatives • Built and led content systems delivering 4,000+ articles across Study Abroad, K-12, and test-prep domains • Improved email open rates from 7% to 65% via lifecycle and newsletter strategy I’ve worked closely with product, SEO, paid media, design, and leadership teams, owning content calendars, campaigns, social media growth, editorial quality, and analytics. I’m equally comfortable strategizing, writing, editing, reviewing, and executing. Tools I work with include GA4, Google Search Console, SEMrush, Meta Ads Manager, Canva, HubSpot, CMS platforms, and AI tools to improve speed without sacrificing quality.

Experience

Careerflow.ai

Content Marketing Manager

Mar 2025 – Nov 2025 · 8 mos · Hybrid

Led multi-platform content strategy across Instagram, LinkedIn, X, Threads, YouTube, blogs, and email, resulting in 60K+ Instagram followers added in 8 months and 6K+ LinkedIn followers.
Planned and managed monthly editorial calendars aligned with growth goals, launches, and demand generation.
Launched and scaled B2B and B2C newsletters, improving open rates from 7% to 65% and strengthening product education.
Designed and executed 19-email onboarding and lifecycle journeys, mapped to user milestones, driving $4,000+ in monthly incremental revenue.
Owned YouTube content strategy (long-form + Shorts), contributing to 500K+ total views through scripting, content planning, and optimization.
Collaborated with product, design, and engineering teams to convert technical documentation into clear customer-facing content, contributing to a 2% MoM churn reduction.
Wrote and optimized ad copy for Google Ads, Meta Ads, and video placements, partnering with paid media teams on testing and performance optimization.
Monitored content and campaign performance using GA4, Search Console, and social analytics to continuously improve reach, engagement, and conversions.

Social Media MarketingContent MarketingContent StrategyEmail MarketingSocial Media Optimization (SMO)

Careers360

4 roles

Content Manager

Promoted

Sep 2023 – Mar 2025 · 1 yr 6 mos

Led large-scale editorial, SEO, and content operations across K-12, Study Abroad, and competitive exam ecosystems, supporting millions of students and parents.
Built and scaled multiple high-traffic content verticals including Study Abroad, NCERT, and exam preparation, defining editorial voice, tone, and publishing standards.
Managed and mentored a team of 6–10 writers and freelancers, delivering 4,000+ SEO-optimized articles, guides, and landing pages.
Owned editorial calendars and publishing workflows, increasing organic traffic by 543% through SEO-led content strategy.
Contributed to content-driven brand initiatives that achieved 5.6 million page views in a single day.
Produced and edited long-form educational content covering K-12 curricula, entrance exams, international admissions, and test prep, ensuring accuracy, clarity, and student-friendly tone.
Collaborated with SEO, design, video, and social teams to repurpose articles into YouTube scripts, social posts, and newsletters.
Reviewed, edited, and optimized content for quality, search intent, internal linking, and brand consistency.
Used performance data from Google Analytics and Search Console to identify content gaps, improve rankings, and prioritize high-impact topics.