Jan 2023 – Present · 3 yrs 2 mos · London, England, United Kingdom

• Kokoon is an AI-powered learning platform that delivers personalised workplace skills development directly within the flow of work. Integrated seamlessly with tools like Slack, Teams, and Google Chat, Kokoon provides just-in-time micro-learning experiences tailored to individual roles and skill gaps.
• The platform focuses on building essential soft skills - from communication and critical thinking to leadership and collaboration - through practical, real-world scenarios that drive genuine skill development rather than just course completion.
• With 85% weekly active user engagement and real-time progress tracking, Kokoon transforms how organisations develop their talent without adding friction or requiring new apps.

Nov 2022 – Nov 2023 · 1 yr · London Area, United Kingdom · Hybrid

• Supported the team on different internal events from the annual company wide Summit, to monthly GenAi workshops.

Sep 2022 – Dec 2023 · 1 yr 3 mos · London, England, United Kingdom

• Fractional Chief of Staff to the CEO for Double, a series A tech startup based in NYC. Worked on internal processes from setting OKRs, preparing board meetings, team all hands, and monthly reviews with the exec team. Lead strategic project on CAC, improving billing operations, and company wide reporting.

Mar 2022 – Aug 2022 · 5 mos

• Got promoted in Q1 2022, and took on more responsibility including setting the strategy across Europe for the content creation for the Amazon Small Business Accelerator. I picked up new skills such as managing a tender offer process, complex contract negotiations, partnership management, but also video production (and got to yell "CUT" in a recording studio).

Jan 2020 – Mar 2022 · 2 yrs 2 mos

• After a few months I moved to the newly created Small Business Empowerment team to create and launch a programme to support small businesses during COVID 19. We launched the Amazon Small Business Accelerator in June 2020 to teach (for free) small businesses how to sell online and pivot in uncertain times. I learned to work under very tight deadlines, adapt programmes with new data and solve complex problems quickly.

Jan 2020 – Nov 2020 · 10 mos

• I joined Amazon Launchpad in 2020 to support startups (from China, to France or the UK) to expand their businesses in Europe. This included preparing sales strategy for them and maximising opportunities on Amazon. I learned how to do sales reporting, how to think like a startup, and learn about new markets.

Jun 2018 – Jan 2020 · 1 yr 7 mos

• I created the Social Impact team and strategy for EMEA (+Australia), focused on helping underserved communities find their purpose at work. I worked with charities to help young people get mentors and work experience, partnered with our recruiting team to hire refugees in open roles, and worked with amazing organisations to help underserved founders.
• I was also co-chair of Women of We, a group to support women at WeWork in the UK, organising trainings on Unconscious bias and networking events.

Oct 2017 – Jun 2018 · 8 mos

• In 2017, WeWork committed more than $20 million to innovative projects and the people behind them, through the "Creator Awards" across 9 countries.
• During my time there, I was part of the Strategy and Operations team, working on setting up our global marketing strategy (from Shanghai to Mexico), I created our reporting templates and project trackers to keep all times aligned. I also managed the 2 day accelerator programme working on programming feedback, general organisation and liaising with finalists. In this role I learned that no job is too small (including running to home depot to buy eletric drills before an event), that data is key to make good decisions (and convincing others to use it even more so). I also got to work with incredible founders and teams across the globe, which is difficult to sum up in a sentence!

May 2017 – Oct 2017 · 5 mos

• In the performance marketing team I managed our media buying strategy on print and digital for Europe, media buying was one of the top channels in event promotions gathering millions of impressions. I also won the award for best pitch at the internal pitch competition to present WeWork's next line of business

Dec 2015 – Jun 2016 · 6 mos · London, Royaume-Uni

• ParentVille was a marketplace for parents' to organise their children's birthday parties. We were incuated with the Lebanon Tech Hub for 6 months. During my time at ParentVille I worked closely with the founder and CEO to manage the launch of the MVP (from tech, design to marketing strategy), deck building for investors for pre-seed round and overallcreated our first sales pipeline and BD strategy.
• I learned; 1) to build resilience (especially when cold calling people in a brand new startup with no track record), 2) how to coordinate many worstreams towards a common goal, and 3) rolling up my sleeves and pick up any work that needs to be done.

Jun 2015 – Dec 2015 · 6 mos · London, Royaume-Uni

• In this role, I assisted the category managers in deal negotiations with licensees, helping us get innovative products and the best contracts with our partners, managed the advertising campaigns process, and worked on quarterly financial data reports to show the value of our department and growing sales. I learned how to work with 6 different managers with conflicting priorities, operate complex processes (approvals, licensing terms, working with legal), and negotiate deals (including music licensing fees for a Star Wars advert). I also got to use the term "light sabre" in many emails.

Feb 2015 – Jun 2015 · 4 mos · London, Royaume-Uni

• In early 2015, ParentVille was just launching its mobile app for parents in London who needed to find activities to do with their children, close by.
• I joined the team as the first employee helping create pitch decks and analyzing data as well as putting in place the first digital marketing strategy.