Mar 2023 – Jun 2023 · 3 mos · Remote

• Considering existing websites and evaluating their UX effectiveness.
• Applying human-computer interaction (HCI) element of a design.
• Running user testing of applications, software, and websites.
• Defining interaction models, user task flows, and UI specifications.
• Communicating scenarios, end-to-end experiences, interaction models, and screen designs to other people working on a website.
• Working with creative directors and visual designers to incorporate a visual or brand identity into websites.
• Developing and maintaining design wireframes (basic mock-ups of websites) and specifications.

Jan 2023 – Mar 2023 · 2 mos · Remote

• Take ownership of web design projects.
• Design web page layouts and templates.
• Produce design assets for use in websites, social media, and marketing channels.
• Develop and maintain consistent branding.
• Collaborate with UX, marketing, engineering, and other teams.
• Utilize data and analytics in making design decisions.
• Work with front-end web developers to deploy designs.
• Select and prepare imagery.
• Create and maintain a database of design assets.

Jan 2022 – Jan 2023 · 1 yr · Remote

• Considering existing applications and evaluating their UX (user experience) effectiveness
• Considering the human-computer interaction (HCI) element of a design
• Running user testing of applications, software, and websites
• Defining interaction models, user task flows, and UI (user interface) specifications
• Communicating scenarios (hypothetical users), end-to-end experiences, interaction models, and screen designs to other people working on a product
• Working with creative directors and visual designers to incorporate a visual or brand identity into the finished product
• Developing and maintaining design wireframes (basic mock-ups of applications) and specifications

Jul 2020 – Dec 2021 · 1 yr 5 mos

• Recruiting, growing, and leading UX team
• Acquiring funds for hiring, research, and design efforts
• Establishing and innovating user-centered design processes
• Liaising with middle and upper leadership by connecting UX to the wider business organization
• Regularly reporting out to various leaders and teams in the company about UX programs, projects, and best practices
• Owning and managing key UX artifacts, such as user journeys, personas, longitudinal research, UX measurement, etc.
• Supporting the continual optimization of product development

Mar 2016 – Jun 2020 · 4 yrs 3 mos · Karachi, Pakistan

• Partnering with business teams to understand the desired product outcomes
• Developing the process and roadmap
• Understanding how the end-user will interact with the platform
• Developing the structure and flow to make that possible
• Using a solid grasp of user research, information architecture, interaction design, and content strategy to clearly communicate to teams and clients
• Developing wireframes, prototypes and performing user research and testing

Jan 2013 – Feb 2016 · 3 yrs 1 mo · Karachi, Pakistan

• Facilitate the client’s websites and applications vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products.
• Make websites’ strategic design and user-experience decisions related to core, and new, functions and features.
• Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
• Responsible for conceiving and conducting user research, interviews, surveys, and translating them into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes.
• You will also be expected to design the overall functionality of the product, and in order to ensure a great user experience, iterate upon it in accordance with user testing.