Dec 2024 – Present · 1 yr 3 mos · Gurugram, Haryana, India · On-site

Apr 2022 – Dec 2024 · 2 yrs 8 mos · Gurugram, Haryana, India

• Elevate Brand Reputation: Craft and execute PR & advocacy strategies to build a strong brand image.
• Lead Government Affairs: Ensure effective representation of the organisation’s perspective by strategically participating in policy and industry advocacy dialogues.
• Business Leadership: Leading the onboarding of senior surgeons from various specialties across India to expand and enhance Pristyn Care’s medical expertise and services.
• Crisis Management: Lead the Crisis Management Team to safeguard brand reputation during critical situations.
• CSR & Community Outreach: Develop and oversee a roadmap for impactful Corporate Social Responsibility (CSR) and community outreach programs.
• Stakeholder Engagement: Build and nurture strategic partnerships with key players including journalists, influencers, industry associations, and policymakers.
• Content & Internal Communications: Spearhead internal communication strategy and provide content expertise to other departments.

Oct 2021 – May 2022 · 7 mos · Greater Bengaluru Area

• Built & Led Global Communication: Developed internal & external communication strategies across India, the US, and Indonesia.
• Shaped Policy Narrative: Advocated MPL’s stance on key policy issues through strategic media outreach.
• Guided Diverse Teams: Provided media relations counsel to GR, legal, and business teams.
• Secured Government Partnership: Led a successful advocacy initiative resulting in a crucial MOU with the Telangana government.
• Social Impact: Developed and executed advocacy strategies for the MPL Sports Foundation.
• Forged Strategic Alliances: Drove initiatives to establish partnerships with charitable organizations, industry bodies, and SROs.

Aug 2020 – Oct 2021 · 1 yr 2 mos · Greater Bengaluru Area

Aug 2016 – Jul 2020 · 3 yrs 11 mos · Bengaluru Area, India · On-site

• Built & Led Communications Function: Established and developed Zeta’s internal & external communication strategy, event marketing, and social media presence.
• Spearheaded Brand Narrative: Worked cross-functionally to ensure consistent messaging and branding across all channels.
• Navigated Regulatory Landscape: Led strategic media engagement to communicate Zeta’s position on various Fintech regulations.
• Cultivated Online Presence: Managed ORM, trained customer support in social media management, and led influencer marketing efforts.
• Coached Leadership: Provided communication coaching to Zeta founders and the management team for external engagements.
• Directed Creative & Content: Oversaw PR and event agencies, and devised targeted content strategies to engage audiences.
• Flock (A Directi Company) - seconded role from Zeta- 2019 onwards
• Led global communications for an enterprise messaging product across US, UK, Lithuania and India
• Media and Analyst Relations: Engaged with industry analysts and media to build Flock's thought leadership
• Founder's Profiling: Handled PR and personal branding for Bhavin Turakhia (Flock Founder & Zeta Co-founder).

Sep 2014 – Aug 2016 · 1 yr 11 mos · Bangalore

• Led External & Internal Communications for IBM Labs: Oversaw external outreach for research, software, and ISTL initiatives, while also leading internal communications and social media coaching for IBM researchers.
• Championed R&D Narratives: Crafted compelling storylines and spearheaded communication campaigns to engage diverse stakeholders across various business sectors.
• Analyst Relations: Managed analyst relations to secure positive industry coverage and position IBM Labs as a thought leader in key technology areas.

Jul 2013 – Sep 2014 · 1 yr 2 mos · Bangalore

• Key clients:
• Nike India, JW Marriott, Bengaluru Marriott Hotel, Holiday IQ,
• Key projects managed:
• Travel Tours Group, HTC India, L’oreal Paris, Unilever, Launch of Team Kit for the Indian National Cricket Team, TCS World 10 K-Bangalore, Launch of Team kit for Indian National Football Team, Nike All Asia Camp, Manchester United Premier Cup, Football Revolution 2014 Campaign(Football World Cup), Nike Innovation Summit-Barcelona, Madrid & Singapore
• Key responsibilities:
• Formulating strategies / pitch presentations for New Business Development
• Developing strategic communication plans for clients
• Leading the team on the execution of the strategic PR campaign
• Member of strategic leadership team in MSLGROUP, Bangalore
• Managing and developing the sports and lifestyle team
• Handling day-to-day correspondence with clients

Nov 2012 – Jul 2013 · 8 mos · Bangalore

• Key clients:
• Philips Innovation Campus, JSM Group, Rolls Royce, BAE systems, Airbus, Cambridge Silicon Radio
• Key projects managed:
• Hard Rock Cafe, California Pizza Kitchen, Mai Tai, Trader Vic’s, Circor International, Euro copter(Aero India) and Philips Innovation Summit 2013
• Key Responsibilities:
• Formulating strategies / pitch presentations for New Business Development
• Developing strategic communication plans for clients
• Leading the team on the execution of the strategic PR campaign
• Managing and developing content for clients
• Handling day-to-day correspondence with clients

Apr 2010 – Nov 2012 · 2 yrs 7 mos · Bangalore

• Key clients: Speedo International, Travel Tours group, Jockey International, JK Tyres(Motor Sports), Mahindra Racing, RBNL(92.7 Big FM), Procam International, Elite Football League of India, Wizcraft.
• Key projects managed : Punj Lloyd PSA Masters 2011, New Delhi(KWAN), Aircel Chennai Open-2012(IMG-Reliance), South Asian Football Federation Championship 2011, New Delhi (World Sports Group), Mahindra Youth Football Championship (Procam), Airtel Rising Stars(Procam), TCS World 10K Bangalore(Procam), Delhi Wizards(World Series Hockey team) (Wizcraft), JK Tyre National Racing Championship, JK Racing Asia Series, JK Tyre-FMSCI National Rotax Max Karting championship, JK Tyre-FMSCI Indian National TSD Rally Championship, LG ICC Awards (2010) and World Ayurveda Congress 2011(Bangalore).
• Key responsibilities
• Formulating strategic communication plans for clients
• Handling day-to-day correspondence with clients as well as media
• Drafting and issuing press releases along with handling queries from the media
• Developing concept notes and pitches for stories and associations for all clients
• Supervising all media interactions, press conferences, one-on-ones etc

Mar 2009 – Apr 2010 · 1 yr 1 mo · Bangalore

• Key Clients:
• Zuri Hotels, Amante, Stempeutics,
• Key Responsibilities:
• Competition mapping
• Tracking news on clients, competitors and the industry, collating and compiling reports
• Handling day-to-day correspondence with clients, as well as the media
• Drafting and issuing press releases
• Handling queries from the media and maintaining tangible relationship with them
• Planning and organizing events/ activities, press conferences, press briefings, one-to-one interviews

May 2006 – Dec 2006 · 7 mos · New Delhi