Sep 2022 – Jun 2025 · 2 yrs 9 mos · New York, New York, United States

• As the VP of Engineering at The Farmer's Dog, I spearhead a diverse and dynamic team of over 50 professionals. Our mission? To innovate at the intersection of technology and pet nutrition. We don't just solve problems—we create transformative solutions.
• A key achievement was our successful launch of a Super Bowl ad. We hit this milestone not just with flawless execution—zero site downtime—but also with a message that resonated powerfully. The proof? It was named the top ad by multiple media outlets, including USA Today.
• Every day, we're breaking new ground, developing tech strategies in partnership with R&D that are reshaping our industry. We're more than just a team—we're a force for change in pet nutrition.

Oct 2020 – Aug 2022 · 1 yr 10 mos

Oct 2018 – Oct 2020 · 2 yrs

• During my tenure at FabFitFun, I helmed a diverse, cross-continental team of 50 engineers, channeling our collective expertise to innovate across mobile and sales platforms, as well as our online community.
• My leadership role went beyond day-to-day management - it was about strategic transformation. I initiated the transition from monolithic architecture to microservices, spearheaded the integration of CI/CD into our entire engineering lifecycle, and championed the introduction of automated testing best practices. The outcome? A drastic reduction in deployment time from weeks to mere days.
• Our accomplishments didn't stop at internal improvements. We took the reins of technology involved in our sales pipelines, collectively generating a revenue of one billion dollars annually. Furthermore, under my guidance, we created a comprehensive native mobile app experience and laid down a formal onboarding process for engineering.
• At the heart of our success was a keen focus on community. By fostering strong connections within the team and nurturing an environment of collaboration, we were able to propel FabFitFun to new heights of technological achievement.

Oct 2015 – Oct 2018 · 3 yrs · Oakland, Ca

• Acquired by Viome
• Experience
• I was the second technical hire at Habit. As the Head of Engineering, I managed a 24-person engineering team including Engineers, Project Managers, and QA Managers. We worked in an agile environment with cross-functional teams that included Digital Product Managers, Consumer Packaged Goods, Brand Managers, and Data Scientists. Our team was distributed across several continents and coordinated to ensure we had round-the-clock support for our site and mobile application.
• I oversaw the development of our Ruby on Rails API, React Front End, React Native iOS Application, React Native iPad app, and Rails API for our custom kitchen operations and fulfillment tools and our proprietary Ruby on Rails nutritional engine. The website used SQS, Postgres, and Redis for scale, database, and caching. The kitchen/fulfillment tools are scaled to produce up to 12,000+ unique SKUs per week while managing inventory, an efficient production path, optimization of kitchen staff equipment, and cost optimizations for the business. The nutrition engine is a proprietary decision tree algorithm that incorporates 100+ inputs and creates 100+ outputs that provide nutritional profiles for our customers.
• In addition, I oversaw the technology required to integrate with third-party Physicians Networks (PWN), Laboratories (Aegis), payment pipelines (Stripe), and fulfillment (FedEx).
• Key Projects included
• Build the prototype consumer experience from product order to fulfillment and shipment to food delivery.
• migration from a SAAS HIPAA compliant hosting environment to AWS based HIPAA compliant environment managed by Habit
• Migration from a monolithic Rails application to a React/Redux front end / Rails API client/server model.
• Built out of our subscription-based meal delivery service that used the Stripe subscription API.
• Patents Pending
• US Patent Application No. 15/792,673

Nov 2014 – Oct 2015 · 11 mos · Redwood City, CA

• Experience
• I worked with the Software Engineering Organization as Athos grew their business from launch onward. This included building out the ecommerce platform from scratch. I worked closely with the design and other cross-functional teams to implement marketing efforts across the organization. We worked on the agile, iterative principles to further implement new featuresets and drive innovation across both the coach and customer experiences.
• During my time with Athos, I was also involved in business development sales, working with various organizations like the San Francisco 49ers to demonstrate the product's capabilities and better translate the athlete's needs to the engineering and product teams. I also enjoyed working closely on our VC rounds to help successfully generate follow on rounds of funding and diversifying our Venture partnerships.

Dec 2010 – Nov 2014 · 3 yrs 11 mos · San Francisco Bay Area

• Learnist is a social-collaborative learning company. Our product is the culmination of all our work in a consumer learning platform. It allows people to share their knowledge and that of the web in an educational manner. Learnist was voted by Time as one of the top 20 websites of 2012, Apple Iconic App, and Webby Award Winner.
• I had the fortune of coming into Learnist as an Engineer but growing within the company to becoming the Director of Engineering and leading the entire engineering organization. We worked on multiple platforms with iOS, and Android development is paramount in the digestion of our content. We worked in a combination of agile and lean methodologies. The diverse team was compromised of 17 engineers with varying disciplines.
• Aside from my role as an Engineering Director, I also managed the SEO strategy for Learnist, helping garner over 1M unique users daily.

Dec 2010 – Jun 2012 · 1 yr 6 mos · San Francisco, California, United States

• Grockit's mission is to abolish Education and replace it with Learning.
• To this end, we aim to utilize the awesome power of the internet to help the world learn. Our first step is leveraging the web to provide live online SAT/LSAT/GMAT test prep classes to anyone.
• Grockit is founded on a few principles.
• 1. Learning should be low cost and high quality.
• 2. Learning should benefit the student, the teacher, and society.
• 3. Learning should be engaging and interactive.
• Featured in Eric Reis's book The Lean Startup - we helped to epitomize how a startup should work and function with lean and agile teams.

Feb 2006 – Aug 2009 · 3 yrs 6 mos · San Diego, CA

• Acquired by Roland Solutions.
• DNA Imprints was a DNA-based art business that took our customer's DNA swap and transformed it into a personalized print. We also developed platforms for being able to address the needs of printing deceased family members and their pets as well.
• As CEO, I built a high-performing team of 6 people to scale our small business into thousands of weekly orders. Led the team to develop our ecommerce platform and our full end-to-end testing format for gathering DNA from our customers to deliver a unique print.
• We were featured at the Grammys, Oscars, and MTV Awards.

Feb 2004 – May 2007 · 3 yrs 3 mos · San Francisco, CA

• Pixel Pushers was a personal brand which I used to develop and launch my own affiliate marketing business. I was well versed in online sales and setting up multiple online businesses in order to develop streams of passive income. These businesses ranged from online shopping to working with other businesses to develop their online marketing strategies.