Apr 2024 – Aug 2024 · 4 mos · Bengaluru, Karnataka, India · Hybrid

• Leading design efforts to build superior logistics tech in India.
• Focus areas: Transport Management System, Tracking, Marketplace & Analytics for B2B clients.
• Set up design processes and methodologies customized for the logistics domain.
• Mentored design and product teams to effectively utilize design-led product building.
• Build complex logistics analytics for Dalmia, Tata Motors, Zepto and Ceat.
• Set up discovery, design and delivery processes for core analytics offerings, thereby increasing adoption.
• Build Power BI libraries for quicker delivery of dashboards.

Jan 2024 – Apr 2024 · 3 mos · Bengaluru, Karnataka, India · Hybrid

• Product experience advisor for an AI-based conversational lead generation tool for small businesses.

Nov 2023 – Mar 2024 · 4 mos · Bengaluru, Karnataka, India · Hybrid

• Part-time mentor for the UX team, guiding and shaping processes and skills, helping them build the digital part of a unique AI-powered smart home appliance.

Jul 2023 – Dec 2023 · 5 mos · Bengaluru, Karnataka, India

• Created and published my first photo book, Türkiyerist.
• Also, documented my learning from my break time under a series of articles called, Anatomy of a career break.

Mar 2019 – Jul 2023 · 4 yrs 4 mos · On-site

• Leadership & Management:
• Crafted the product vision, strategy, and roadmap for Ather's digital product line. Ather mobile app is a customer-facing app that hosts a bunch of first-in-industry features like vehicle essentials, navigation, rides statistics, document storage and Labs. The Ather Grid app is for all EV users to locate, and use India's largest charging network (1200+).
• Led an extensive product re-architecture exercise to accommodate evolving requirements in multiple verticals, and feature innovations, resulting in a significant increase in weekly active users from 40% to 70%
• Managed stakeholders, defined OKRs, and ensured cross-functional alignment, resource planning, timeline & and delegation.
• Built and mentored a culturally aligned 10+ member digital design team, to accelerate design and testing. Cultivated a culture of growth and proactiveness in the team through regular feedback sessions, coaching and retrospectives.
• Process Management & Cross-functional collaboration:
• Established workflow processes in the ever-growing cross-functional team for efficient scooter dashboard development and rigorous testing, maintaining different generations of vehicle software and their sustenance.
• Collaborated closely with product, business, engineering, hardware & electronics, testing, and program teams to ensure a seamless flow of information and feature releases.
• Projects:
• Ather 340/450/450X touch-screen dashboard experience, Ather mobile app, Ather Grid app, Ather Connect audio experience, & and speaker and horn experience.
• Notable Feature Innovations:
• SmartEco mode, Call & Music controls, Warp mode, Ride Statistics, Navigation & Trip Planner, Ather Labs, Neighbourhood charging display.

Jun 2017 – Mar 2019 · 1 yr 9 mos · On-site

• Joined as the initial digital product designer in the Industrial Design team, responsible for building the Ather App, Ather Grid app, and vehicle dashboard. Maintained design, innovation, and growth of these apps for over six years, introducing multiple industry-first features such as Smart-eco mode, Trip Planner, and Ather Labs.
• Led research to address range anxiety for first-time EV owners, resulting in multiple trademarked / patent-pending features.
• Defined design principles, establishing a cohesive design language for various digital products.
• Exclusively designed sounds for a comprehensive audio experience in Ather 450/450x riding, leveraging my expertise in audio engineering.

Dec 2016 – May 2017 · 5 mos · Bengaluru, Karnataka, India

Feb 2015 – Dec 2016 · 1 yr 10 mos · Greater Bengaluru Area · On-site

• Responsible for -
• Client Management
• UX research, analysis, and business requirements
• Crafting UX strategy & solution
• Interaction, UX & Strategy
• Hiring, managing & and leading design teams
• Notable projects-
• 1. The Metalmann (Lead UX / Strategy / Design)
• A digital transformation solution for the trading of non-ferrous and scrap metal on iOS and Android platforms.
• S&P Global Platt Metal Awards Finalist for New Technology for Metals & Mining Industry & Rising Star Company 2022
• 2. Commonfloor | Edge (UX / Visual)
• A companion app for real estate agents & and brokers on the Android platform.
• 3. Carer Program for Post Cancer Recovery
• A web-based post-cancer self rehabilitation platform.
• 4. Myntra Designs: HR & Recruitment Portal

Feb 2014 – Jan 2015 · 11 mos · Greater Hyderabad Area

• Created web-based solutions for discovery and marketing for various local and overseas clients.

Aug 2010 – Nov 2014 · 4 yrs 3 mos · Hyderabad, Telangana, India · On-site

• Member of the core visual effects team of 'Life of Pi' which won an Oscar for Best Visual Effects.
• Created high-quality visual effects (primarily as compositor) for the following films -
• XMEN: Days of the Future Past (2014 - 20th Century Fox)
• Percy Jackson and Sea of Monsters (2013 - 20th Century Fox)
• The Last Ship
• The Legend of the Hercules.
• R.I.P.D (2013 - Universal Pictures)
• Life of Pi (2012 - 20th Century Fox) (Oscar for Best Visual Effects)
• Big Miracle (2012 - Universal Pictures)
• Alvin and the Chipmunks: Chipwrecked (2011 - 20th Century Fox)
• Mr Popper's Penguins (2011 - 20th Century Fox)
• Hop (2011 - Universal Pictures)
• Matte painter for Bombay Velvet