Jan 2024 – May 2025 · 1 yr 4 mos · Tel Aviv District, Israel · Hybrid

• At Navan I led all AI product strategy, guiding a multinational team to build large-scale agentic systems — including Ava, the autonomous travel agent generating over $2M in monthly revenue. My leadership combined deep product thinking with advanced AI execution, improving performance, reliability, and customer experience at scale. I drove the integration of state-of-the-art models, strengthened AI security and privacy, and delivered Zero-to-One innovation in a highly competitive travel-tech environment.

Jan 2023 – Jan 2024 · 1 yr · Tel Aviv District, Israel · On-site

• As VP Product at Browzwear I led product strategy across multiple product lines, partnering with global brands such as Nike, Adidas, Columbia, and Lululemon. I built and mentored strong product teams, introduced AI-driven capabilities into next-generation products, and ensured our solutions matched both business goals and market needs. My work combined customer obsession, data-driven leadership, and multi-industry execution across fashion tech and enterprise software.

Jan 2023 – Aug 2023 · 7 mos · Tel Aviv District, Israel · On-site

• At Sternum, I reshaped the entire product portfolio to create a more focused, scalable, and commercially aligned offering in cybersecurity and IoT protection. I built cross-functional teams, strengthened customer engagement in sectors like healthcare and energy, and introduced adaptive AI capabilities that optimized the product experience in real time. My work reflected strong zero-to-one leadership, market orientation, and clear business impact.

Jan 2016 – Jan 2022 · 6 yrs · Israel

• I established and led Microsoft's Innovation Lab (The Garage) in Israel, managing a team of product managers to deliver next-generation products across multiple domains. I collaborated with startups, corporates, and global teams to ship new solutions at scale while running company-wide product workshops that strengthened product thinking and execution culture. This role combined innovation leadership with hands-on, zero-to-one delivery.

Jan 2014 – Jan 2016 · 2 yrs · Israel

• I led the rebuilding of Microsoft Power BI from the ground up, managing a team of 20 PMs and designers to deliver cross-platform BI applications. I established a data-driven decision culture, partnered closely with engineering, and introduced capabilities that served millions of users worldwide. My role demanded leadership at massive scale, deep product vision, and the ability to take complex enterprise products from zero to global adoption.

Jan 2012 – Jan 2014 · 2 yrs · Netanya Israel

• At Cisco I led the architectural redesign of large-scale network management systems, transitioning them from on-prem to modern web platforms. I worked with global engineering teams to deliver near–real-time monitoring and high-reliability UI systems. This role strengthened my ability to lead complex technical transformations in enterprise environments.

Jan 2006 – Jan 2010 · 4 yrs · Israel

• As one of the founding team members, I helped build MyHeritage’s core products, including the Family Tree Builder. I led viral SaaS product development, introduced advanced data-driven methodologies, and shaped the company’s early technology and product culture across millions of users. This role strengthened my ability to scale products in consumer and data-rich environments.