As a seasoned and dynamic leader, I bring a proven track record of driving results and transformation across global markets. Since June 2025, I have taken on global responsibilities within Microsoft’s AI and Workforce Sales organization, leading compete sales and strategies that accelerate innovation and deliver impact at scale.
My expertise spans sales leadership, channel development, strategic alliances, and go-to-market execution, enabling me to influence P&L and guide high-performing teams to grow businesses, launch new initiatives, and drive cloud and AI adoption worldwide. This global scope builds on my extensive experience across Latin America, Canada, and the U.S., giving me a unique perspective on diverse market dynamics.
Passionate about the power of AI and technology, I believe in the strength of collaboration to design strategies that create meaningful outcomes for customers and partners.
At Microsoft, our work is not just about technology but how technology helps humanity. It’s not just about what impact Microsoft has but how we help our customers have an effect of their own. We are a truly global company but also a family of individuals who are insatiably curious, passionate about learning, and empowered to make a difference in the world.
And together, we aim to fulfill our mission: to empower every person and every organization on the planet to achieve more.
Stackforce AI infers this person is a SaaS sales leader with extensive experience in cloud solutions and strategic partnerships.
Location: Fort Lauderdale, Florida, United States
Experience: 28 yrs 1 mo
Skills
Sales Leadership
Cloud Solutions
Career Highlights
Proven track record in driving cloud revenue growth.
Expertise in strategic partnerships and alliances.
Leadership in digital transformation initiatives.
Work Experience
Microsoft
Global AI Workforce and Compete Sales Leader (8 mos)
Global Sales Leader Modern Work Small Medium Enterprises and & Channel Segment (6 mos)
Microsoft Americas and Global Azure Solution Area Software Development Companies Leader (1 yr 6 mos)
US market Head of Global Scale Alliances and ISV partners (1 yr 9 mos)
Regional Head of Global Alliances and ISVs ( Latin America ) (3 yrs 3 mos)
Sr Director and GTM Leader Windows Business Group [Acting M365 Leader] - Latin America Region (1 yr 9 mos)
Microsoft Chile Operations , Product Businesses Group and Marketing Director (COO-M&O Lead) (2 yrs 3 mos)
Latin America Windows Phone Business Group Lead (1 yr 6 mos)
Director, Business Manager to President of Latin America (3 yrs 6 mos)
As a seasoned and dynamic leader, I bring a proven track record of driving results and transformation across global markets. Since June 2025, I have taken on global responsibilities within Microsoft’s AI and Workforce Sales organization, leading compete sales and strategies that accelerate innovation and deliver impact at scale.
My expertise spans sales leadership, channel development, strategic alliances, and go-to-market execution, enabling me to influence P&L and guide high-performing teams to grow businesses, launch new initiatives, and drive cloud and AI adoption worldwide. This global scope builds on my extensive experience across Latin America, Canada, and the U.S., giving me a unique perspective on diverse market dynamics.
Passionate about the power of AI and technology, I believe in the strength of collaboration to design strategies that create meaningful outcomes for customers and partners.
At Microsoft, our work is not just about technology but how technology helps humanity. It’s not just about what impact Microsoft has but how we help our customers have an effect of their own. We are a truly global company but also a family of individuals who are insatiably curious, passionate about learning, and empowered to make a difference in the world.
And together, we aim to fulfill our mission: to empower every person and every organization on the planet to achieve more.
Experience
Microsoft
11 roles
Global AI Workforce and Compete Sales Leader
Promoted
Jul 2025 – Present · 8 mos
Global Sales Leader Modern Work Small Medium Enterprises and & Channel Segment
Jan 2025 – Jul 2025 · 6 mos
Microsoft Americas and Global Azure Solution Area Software Development Companies Leader
Jul 2023 – Jan 2025 · 1 yr 6 mos
I lead a team responsible for driving over $2 billion in cloud consumption through our ISV partners. My role involves deep business acumen, extensive experience with ISV partners, rigorous sales discipline, and a strong understanding of Microsoft solutions. I have a proven track record of success in emerging and developed markets.
Since July 2024, my team's scope has increased from the Americas exclusively, and we now manage several of our partnerships globally. I excel in identifying business drivers, creating clarity, and executing strategic plans. My ability to navigate organizational agility allows me to effectively partner with stakeholders across and within the company to drive business results.
I lead the Azure Infrastructure and App Innovation solution area GISV sales growth by building high-impact relationships with partners, strategizing, and executing the "better together" vision. I accelerate momentum across solution development, partner engagement, and commercial growth, delivering differentiated customer value while ensuring partner satisfaction and success.
I bring impactful insights into partner engagements, helping to close deals and influence Microsoft's strategic direction across various Cloud Azure Solution Areas. I am adept at leading virtual cross-organizational teams to drive strategic projects and high-impact solution sales deployments that enable digital transformation and deliver business value.
I have a strong pipeline forecast discipline. I establish a robust rhythm with my team to help them understand the main drivers of success. My leadership style and the results we achieve demonstrate my ability to drive higher impact through people.
Additionally, I engage C-Suite decision-makers, develop strategies for closing high-value opportunities, and ensure alignment. My strategic planning skills and ability to align approaches across the organization have been instrumental in achieving sales targets and maintaining operational standards.
Business AcumenSales DisciplineStrategic PlanningPartner EngagementProject ManagementSales Leadership+1
US market Head of Global Scale Alliances and ISV partners
Promoted
Oct 2021 – Jul 2023 · 1 yr 9 mos
As the driving force behind cloud sales through Global Scale ISVs/Alliances of Microsoft in the US market, I lead a high-performing team responsible for delivering over $2B in cloud revenue.
My role involves spearheading the growth of Azure Infrastructure and Security through strategic co-selling with global alliances and ISVs, building and nurturing high-impact relationships with partners, and executing the "better together" vision to deliver differentiated customer value.
Through my leadership, I have accelerated momentum across solution development, partner engagement, and commercial growth, delivering impressive results while ensuring partner satisfaction and success. My team has developed new business practices, services, and solutions that have transformed how business is transacted, driving our partners' transformation to the Microsoft Cloud.
Regional Head of Global Alliances and ISVs ( Latin America )
Jul 2018 – Oct 2021 · 3 yrs 3 mos
As an ISV sales leader, I have successfully led a high-performing team operating across Latin America, focused on landing the global alliances of Microsoft in the region. In addition, my team was responsible for identifying, recruiting, building solutions, launching, and driving successful partnerships with key strategic enterprise customers and IP builders, also known as ISVs, in the region.
Through my leadership, we leveraged relevant Microsoft technologies for their solutions and Microsoft's sales team and channel for their go-to-market strategy. In addition, I was responsible for planning and executing our strategy and accelerating partner-led business impact on revenue and consumption across industries and use cases.
Using innovative sales and go-to-market techniques, I led my team in collaborating with the most significant and impactful global alliances and strategic ISVs across Latin American countries. Together, we successfully executed our vision, achieving remarkable results and driving substantial regional growth.
Sr Director and GTM Leader Windows Business Group [Acting M365 Leader] - Latin America Region
Promoted
Oct 2016 – Jul 2018 · 1 yr 9 mos
As a seasoned business leader, I led the team responsible for managing Windows Business and M365 at Microsoft Latin America. In this role, I had end-to-end accountability for the business in the region, including planning, execution, and governance.
My team was accountable for driving revenue growth and key performance indicators such as market share, and we consistently delivered impressive results under my leadership. In addition, as a Business Group Lead, I was a key member of the regional leadership team, responsible for driving collaboration and maintaining healthy relationships with sales, channels, and partners.
I played a crucial role in executing strategies to address business challenges and realizing the full potential of our offerings in the region. Through my leadership, my team maintained a clear understanding of business opportunities and competitive analysis, and I served as the spokesperson for the business both internally and externally.
Business StrategyMarket Share GrowthTeam LeadershipSales LeadershipCloud Solutions
Microsoft Chile Operations , Product Businesses Group and Marketing Director (COO-M&O Lead)
Jul 2014 – Oct 2016 · 2 yrs 3 mos
As the Operations, Product Businesses Group and Marketing Director in Chile, I led the team responsible for driving the subsidiary's business strategy, marketing, planning, and execution. My team partnered with B2C and B2B organizations to develop and execute yearly business plans, prioritizing, customizing, and landing corporate strategies to maximize growth, share, and profitability across the business.
Under my leadership, we successfully transformed the subsidiary to the cloud, driving quality business performance results against specific priorities and critical measures of success to deliver customer success and digital transformation. I was also responsible for overall marketing strategy and execution, from planning and PR to media and channel marketing strategies.
As a seasoned business leader, I managed a balanced scorecard, growth, market share, and competitive process for the subsidiary, ensuring we stayed ahead of the competition and delivered exceptional results.
As the end-to-end business leader for the Windows phone business in Latin America, I was responsible for driving business and monetization, marketing planning, product advocacy, positioning, and messaging.
Under my leadership, we successfully launched and scaled the Windows phone business in the Latin America market, delivering exceptional results against specific business priorities and measures of success. I also played a key role in developing and executing effective marketing strategies, driving product advocacy, and positioning the product to stand out in a highly competitive market.
I was able to navigate complex business challenges and capitalize on emerging opportunities to drive sustained growth and profitability for the Windows phone business.
Director, Business Manager to President of Latin America
Jul 2009 – Jan 2013 · 3 yrs 6 mos
As the Business Manager at Microsoft Latin America, I acted as the "Chief of Staff" for the President, leading cross-organizational strategic and organizational projects across the region.
As part of the Latin America Leadership team, I was responsible for driving long-term strategy, governance, organizational change and transformation, leadership community development, and project management of special initiatives. I also played a key role in corporate communications, working closely with the President and other senior executives to effectively communicate key messages to internal and external stakeholders.
In this role, I was able to leverage my deep understanding of the Latin America market and my expertise in project management and organizational development to drive sustained growth and success for Microsoft in the region.
LATAM Regional Product Manager- Application Platform business
Promoted
Jun 2007 – Jul 2009 · 2 yrs 1 mo
I helped to develop and execute the strategic Application Platform products plan for Latin America, working closely with a cross-functional virtual team composed of members from Corporate Headquarters, Latin America Headquarters, and subsidiaries.
My leadership and collaboration skills fostered a culture of creativity, leading to innovative solutions and approaches to tackling challenges.
In this role, I closely monitored business performance through scorecards, providing valuable insights on improving trends and ensuring we stayed on track to achieve our quota.
Andean Region Product Manager - Application Platform Business
Jan 2005 – Jun 2007 · 2 yrs 5 mos
As Andean Application Platform Product Manager, I spearheaded the development and execution of the Application Platform business strategy in Colombia, Venezuela, Peru, and Ecuador. My key responsibilities included:
Mapping out opportunities, identifying addressable revenue, and creating comprehensive marketing and capacity plans while driving partner ecosystem engagement to optimize business outcomes.
Led the formulation and implementation of the ISV strategy, establishing partnerships with the right vendors and driving optimal positioning of Microsoft solutions and technologies to drive business growth.
Demonstrated exceptional leadership capabilities, guiding my team to surpass sales targets and successfully navigating the complexities of operating in a multi-country environment.
Overall, I played a critical role in driving the success of the Application Platform business, delivering solid results that positively impacted business growth and profitability across the Andean region.
As a Regional Marketing Manager for Colombia and Ecuador, I was responsible for developing and planning marketing strategies to generate pipelines and drive demand. I also oversaw channel marketing activities and managed the marketing budget.
One of my proudest achievements in this role was winning the World Wide Innovation award, making Latin America the first region to win the award. Additionally, my contributions to pipeline generation and partner development led to my recognition as a special guest to the Sales Club in 2003. It was an honor to be recognized for my contributions to the company's success in driving sales and achieving our business objectives.
Education
Pontificia Universidad Javeriana
Profesional — Industrial engineering
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