Paola Aguilar Blanco

CEO

Miguel Hidalgo, Mexico City, Mexico21 yrs 3 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in retail and e-commerce.
Proven track record of exceeding sales targets.
Expert in grocery categories and business development.

Stackforce AI infers this person is a Retail and E-commerce expert with extensive experience in business development and strategic partnerships.

Contact

Skills

Core Skills

Business DevelopmentTrade MarketingLoss Prevention

Other Skills

Business StrategySales ManagementMerchandisingProject ManagementSales OperationsTrade Fund ManagementRetail Category ManagementDistribution StrategiesTeam LeadershipMultifunctionalEstrategia empresarialLiderazgo de equipos

About

+20 years of experience developing long term partnerships with Retailers and CPGs within physical stores and the online world. Deep understanding of the most relevant grocery categories (Pantry, Personal Care, Home Care) and sub-channels (Hyper and Supermarkets, Cash & Carry, Hard Discounter, Traditional, Club Channel). Broad experience working in business development across Latam Countries (MX,CL,BR, PE,CO & CR) mostly on e-commerce channels and on demand solutions. People and result- oriented leader with a proven track record of consistent results.

Experience

Uber

2 roles

GM Uber Grocery & Retail

Nov 2022 – Present · 3 yrs 4 mos

Country Manager (Interim)

Jun 2022 – Present · 3 yrs 9 mos

Cornershop by uber

2 roles

Chief Commercial Officer

Promoted

Aug 2017 – Jun 2022 · 4 yrs 10 mos

Head Of Business Development

Jul 2016 – Jul 2017 · 1 yr

Procter & gamble

7 roles

Team Leader eCommerce Channel

Sep 2014 – Jun 2016 · 1 yr 9 mos

Team Leader Pharmacy Chain and Drugwholesaler Channel

Promoted

Jul 2012 – Aug 2014 · 2 yrs 1 mo

KAM Senior Top Pharmacy Chain

Sep 2011 – Jul 2012 · 10 mos

Responsible to develop business strategies at Farmacias Guadalajara (#1 Top Pharmacy Chain in MX)
I delivered outstanding results: 140 Ix vs. YA and +25% above target / 98% of categories growing vs. YA / Fill Rate Improvement in 12pts vs. YA via multifunctional team leverage

Trade Marketing Toilet Tissue Brand

Nov 2009 – Aug 2011 · 1 yr 9 mos

Design and execute Charmin Merchandising Plan across channels in conjunction with Regional and Global Business Unit / Best In Class planning and execution of top Initiatives to grow value share vs. competitors
I contributed to reach value Share at 11.8% (+0.7 pts vs. YA)
Significant improvement on sales fundamentals at Self Service Channel: (i) Share of Display 14.5%, +4 pts vs. YA (ii) Share of Shelf 16%, +2 pts vs. YA (iii) OOS 6.4%, - 3 pts vs. YA

Category Manager & Loss Prevention Champion

Nov 2008 – Oct 2009 · 11 mos

Solution centers’ project manager across key channels & customers to improve shopper experience.
Deployment and implementation of loss prevention process across top retail customers.
Best In Class Design & Execution of the First Men Care Center in LA and MX. This was a total category reinvention for more than 6 categories in one aisle.
Roll Out of Solution Centers at top retail customers: +520 stores with Battery Centers, +680 stores with Grooming Centers, +440 new stores with checkout center, +28 Men Care Centers

KAM Jr Club Channel

Promoted

Jul 2006 – Oct 2008 · 2 yrs 3 mos

Responsible to develop Beauty Care Categories at Sam’s Club
I turned around Hair Care business trend from 98 Index to 104 Index.
I achieved Beauty Category Business +13% above target
Focus on efficient assortment to reduce Out of Stocks from 5% to 2%

KAM Jr Wholesaler & Minisupers

May 2004 – Jun 2006 · 2 yrs 1 mo

Responsible to develop GARIS (Top Wholesaler Customer in MX) and their cash and carry sub-channel
I delivered 115 IYA with high record ever results at EXPO GARIs (2004: 127 IYA/ 2005: 138 YA)
Best Account Receivables Management (Zero Black Differences > 30 days
Reduction of stock boys’ turn over from 20% to 3% via new reward and recognition system
Leverage logistic discount terms to improve trucks reception from 8 to 2 hours via pallet delivery