Noah Sanborn Friedman

Co-Founder

New York, New York, United States10 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founder of multiple successful ventures.
  • Expertise in consumer vice investment strategies.
  • Strong background in entrepreneurship and leadership.
Stackforce AI infers this person is a serial entrepreneur with expertise in venture capital and consumer-focused startups.

Contact

Skills

Other Skills

EntrepreneurshipLeadershipBusiness DevelopmentSalesBusiness StrategyManagementPublic SpeakingStart-upsActingVenture CapitalAthleticsCrossFitIce HockeySportsFitness

About

Hi, I’m Noah. I’m a serial entrepreneur and investor. I’m co-founder of OuterSignal, Top Shelf Ventures, and the Uncharted community. OuterSignal is a VIP customer detection and intelligence platform that helps brands better understand and connect with their customers. Top Shelf Ventures is a fund focused on finding and scaling the biggest opportunities in the consumer vice space. Uncharted is a community of elite founders and investors anchored by a monthly dinner series and annual summit. I co-founded this with Michael Loeb. I’m also an avid athlete (Ironman, weights, golf, surfing, skiing), former hockey player, and (I used to be an) actor. Founders, investors, or killers who want to join the team - please reach out!

Experience

Lucy

Investor & Board Observer

Jan 2026Present · 2 mos

Outersignal

Co-Founder

May 2025Present · 10 mos

Gratsi

Investor & Board Member

Nov 2022Present · 3 yrs 4 mos

Top shelf ventures

Co-Founder and Managing Partner

Nov 2021Present · 4 yrs 4 mos

  • A venture fund focused on finding, funding, and accelerating the best opportunities in the broader beverage alcohol and consumer vice spaces.

Uncharted

Co-Founder

May 2021Present · 4 yrs 10 mos

6ftcloser

Co-Founder

Mar 2020Dec 2020 · 9 mos

  • Digital platform focused on elevating gratitude and mental health. Featured in Techcrunch, Mashable, Fox News, Adweek, NBC News and ABC News.
  • Started in March 2020 originally as a way to send thank you messages to front line healthcare workers, the platform became one of the most viral and impactful businesses created in response to the pandemic.

The long drink company

Investor + Advisor

Sep 2018Feb 2026 · 7 yrs 5 mos

3x3

Founding COO

Jan 2018Dec 2019 · 1 yr 11 mos · New York City Metropolitan Area

  • Spent about two years as the founding COO of 3x3, a Loeb portfolio company building marketing and analytics products for the beverage alcohol industry.
  • I spearheaded the go-to-market strategy and built and managed a team of 10+ to build and scale the fastest growing network of liquor retailers (2000+) ever in the industry.
  • Learned the ins and outs of the booze industry in just about every way.

Loeb enterprises

2 roles

Uncharted Community Co-Founder | Advisor

Promoted

Jun 2017Present · 8 yrs 9 mos · New York City Metropolitan Area

  • Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Loeb.NYC, led by entrepreneur and highly successful CEO Michael Loeb, maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year.
  • I advise the executive team on investments across a number of industries and founded the Uncharted Community with Michael Loeb. Uncharted is a community of the world's best founders and funders anchored by a monthly dinner series in NYC and annual summit in Southampton.

Venture Associate (Undergraduate)

Jun 2015May 2016 · 11 mos · Greater New York City Area | Boston, MA | Silicon Valley

  • Loeb.nyc is a startup lab and early-stage private investor, providing portfolio companies with access to hands-on advisors, strategic partners, and mentorship. Select portfolio companies are housed in a modern space in Midtown Manhattan.
  • I spent my Sophomore summer working with the new ventures team in New York City and became the Boston-based representative during my Junior Year.
  • This role has offered me the chance to work with awesome people, meet with great entrepreneurs, explore new ventures, and build business plans to capitalize on potential market opportunities. It has been a unique opportunity to gain first-hand experience working in venture capital at a young age.

Self

Actor

May 2014May 2014 · 0 mo

  • Trained theater and film actor with experience in most fields of performance (theater, film, print, musical theater).

Makerbot®

Channel Sales

Jan 2014Nov 2014 · 10 mos · Brooklyn, New York

  • I spent my Freshman year summer working with the US Channel Sales Team at MakerBot, the industry leader in Desktop 3D Printing, scanning and entertainment. I gained real experience in some crucial components of running a business including, but not limited to direct sales, structuring sales teams, building sales strategies, account management, analytics/reporting and navigating through a quickly scaling business. Through my own sourcing and outreach, I increased the reach and sales of the US Channel by signing up new resellers and effectively managing their accounts.

Education

Questrom School of Business, Boston University

Honors Program — Business Administration and Management

Jan 2013Jan 2017

The Beacon school NYC

Diploma

Jan 2009Jan 2013

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