Oct 2022 – Mar 2025 · 2 yrs 5 mos · Florida · Remote

• Buzzsprout is the largest paid platform of podcast hosting in the world. Managed all things design and brand for Buzzsprout, including the web UI, zero-to-one iOS/Android apps, and a complete brand refresh. Easy and powerful tools, with free learning materials, and remarkable customer support.

Apr 2020 – Jun 2022 · 2 yrs 2 mos · Remote

• Pendo is a B2B Series E that helps businesses improve onboarding, adoption, and retention of their digital products. Managing leaders and ICs in Brand, Design, and Research in close partnership with Product, Marketing, the Executive team and other cross-functional peers.
• Exemplify product-led, user-centric, data-informed Design.
• Coordinate & align teams for near term execution (1-2 quarters out).
• Drive vision for longer-term strategy (1-3 years out).
• Advocate for exceptional UX and best in class brand design.
• Drive team members toward strong product outcomes through delegation, empowerment, and support.
• Hold team members to a high bar for performance and prioritization, relevant to their level.
• Partner tightly with executives and cross-functional peers to align on key strategic objectives.
• Recruit and mentor team members toward career growth and provide opportunities to level up.
• Recognize strong performance, both big and small wins.
• Thread DEI into all team processes, from hire to retire.
• Show genuine concern for the success and well-being of each team member.

Nov 2016 – Dec 2019 · 3 yrs 1 mo · Menlo Park, California

• Purpose: help people spend time together in real life via events on Facebook. Strategize, concept, and deliver impactful UX/product solutions that deliver delightful event experiences for 700 million attendees and event creators every month.
• Achieve real-world attendance business objectives across multiple digital platforms.
• Collaborate tightly with User Research, Analytics, Product Management, Content Strategy, other key disciplines in Events and across Facebook.
• Empower teams to develop roadmaps that accelerate product objectives and align with company objectives.
• Communicate effectively with stakeholders and cross-functional partners in ads, messaging, marketing, partnerships, and distribution.
• Manage, recruit, and hire a team of diverse designers and contractors, and coach industry-leading designers toward career objectives.
• Inspire creative professionals across the organization and throughout the industry to deliver high-quality design and product experiences.
• Deliver user experience solutions for partners such as Ticketmaster, Eventbrite, and AMC

Oct 2009 – Nov 2016 · 7 yrs 1 mo · Sarasota, Florida

• Founder/CEO until its acquisition in 2016 by BuySellAds.
• Purpose: connect great talent with great opportunities via job postings for designers, developers, and creative pros across the globe. Apple, Facebook, HBO, Mercedes-Benz, Tesla and hundreds of other clients large and small.
• Founder/CEO, as well as Product Manager & UX Designer for new development.
• More than $110,000 raised for charity: water to fund clean water efforts in developing countries.
• Podcast (Hired.fm) guests include Matt Mullenweg, Debbie Millman, Michael Beirut, Bob Baxley, Margaret Gould Stewart, and many other notable industry leaders.
• No debt nor operating loss in 10+ years of existence.

Sep 2009 – Present · 16 yrs 6 mos · Florida

• I advise high-impact leaders and design teams:
• Leveraging design and UX to drive strong business outcomes
• Advocating for exceptional user experiences, brand, research, and product strategy
• Maximizing alignment with cross-functional partners, executives, stakeholders
• Mentoring team members toward career growth
• Scaling design with best-in-class practices and tooling
• Establishing a strong vision and drive clarity from ambiguity

Nov 2007 – Sep 2009 · 1 yr 10 mos · Greater Salt Lake City Area

• Coordinated visual unity for 35+ interaction designers across several departments
• Implemented accessibility guidelines to ensure products were available to those with disabilities
• Managed team members working in agile environments

Nov 2006 – Nov 2007 · 1 yr · Greater Salt Lake City Area

• Created concepts for LDS.org under the direction of senior management
• Led the development and user experience of the flagship version of LDS Tools
• Created concepts for and led the user experience for the first version of the lds.org/youth website
• Hundreds of thousands of users worldwide

Jun 2004 – May 2005 · 11 mos · Greater Salt Lake City Area

• • Responsible for all digital and print marketing campaigns, metrics, and growth

Oct 2001 – Jun 2004 · 2 yrs 8 mos · Orem, Utah

• Responsible for a team of 10 interaction designers
• Top-tier clients included Tupperware and Amway
• Adopted CSS coding techniques well before most other agencies at the time

Oct 1999 – Oct 2001 · 2 yrs · Orem, Utah

• Lead designer for Tupperware and Amway accounts
• Awarded Best of Show for lacroixwater.com

Oct 1999 – Oct 1999 · 0 mo

• Freelance UX design and consulting for clients in North America and Europe
• Speaker at design conferences and universities in North America and Europe
• Google, March of Dimes, Joyent, University of Texas, and other notable clients
• Recognition by NPR, Communication Arts, Forrester Research, HOW Magazine, and many others

Oct 1999 – Oct 1999 · 0 mo

• PRINT Design Award Winner (2014)
• HOW Design Award Winner (2009)
• Thousands of letterpress prints shipped to +30 countries