Feb 2024 – Dec 2024 · 10 mos · Pune, Maharashtra, India

• At Amodini, I was responsible for building and executing holistic brand strategies to enhance the brand’s positioning in the premium handloom segment:
• ✅ Brand Shoot Planning & Execution: Conceptualized, styled, and managed brand photoshoots, ensuring alignment with Amodini’s aesthetic while highlighting the craftsmanship of Banarasi and Lucknowi sarees.
• ✅ Social Media Management: Created and curated visually engaging and culturally resonant content to showcase the brand story, product details, and styling ideas across Instagram, Facebook, and Pinterest.
• ✅ Copywriting: Crafted compelling copy for social media, website, and marketing collaterals, ensuring brand voice consistency while driving customer interest.
• ✅ Engagement Strategies: Designed and implemented strategies to increase organic reach and community interaction, including reels, customer showcases, and interactive stories.
• ✅ Performance Tracking: Monitored content performance and audience behavior to refine content and posting strategies for maximum engagement and reach.

Aug 2023 – Present · 2 yrs 7 mos · Hybrid

Nov 2021 – Feb 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Professional Experience:
• Collaborated with streamers and graphic designers to strategize creative directions, ensuring all communication remained aligned with the brand image.
• Conceptualized and executed captivating, immersive, and experiential campaigns across various platforms and in-app, enhancing brand visibility and engagement.
• Crafted compelling scripts for celebrity social media deliverables, enabling them to effectively communicate with their audience and maintain brand consistency.
• Devised and implemented strategic celebrity live streaming initiatives within apps, resulting in increased viewership and audience interaction.
• Hosted live-sessions with clients and streamers across multiple platforms, fostering strong relationships and delivering outstanding client experiences.
• Designed and maintained an analytics dashboard, aggregating data from multiple platforms to extract key insights for future campaigns and content strategies.
• Successfully collaborated with agencies to develop and leverage Content IP's, enhancing brand partnerships and expanding creative opportunities.
• Assumed the responsibility of managing creative content directions for creators, guiding them in producing content that aligns with the brand's vision and objectives.
• Engaged in vigilant monitoring and analysis of competitors to identify market trends and opportunities, ensuring the brand maintains a competitive edge in the industry.

Aug 2021 – Nov 2021 · 3 mos · Gurugram, Haryana, India

• At Snapdeal, I oversaw influencer marketing for the men’s, women’s, and kids’ categories during a focused 4-month project. I managed collaborations that successfully generated organic user-generated content (UGC), driving authentic engagement and brand awareness across diverse customer segments.

Aug 2019 – Sep 2021 · 2 yrs 1 mo · Gurgaon, India

• Professional Experience
• ✅ Product Design & Development: Collaborated on innovative product design, aligning with market trends and consumer demands.
• ✅ Magazine Editing: Showcased editorial skills in the January edition of Henry & Smith Style Advice Read here.
• ✅ Project Management: Managed multiple projects simultaneously, overseeing styling, conceptualization, and execution of high-quality photo and video content.
• ✅ Editing & Quality Control: Edited diverse content types, including social media assets, 3D visuals, photography, and video, ensuring error-free, high-quality outputs.
• ✅ Creative Strategy Execution: Directed and implemented creative strategies to capture and deliver content at speed while maintaining excellence.
• ✅ Cross-Functional Collaboration: Worked closely with Creative and Production teams to plan, shoot, and edit social content, ensuring seamless workflow and timely delivery.
• ✅ Amazon Launchpad Representation: Successfully represented the brand on Amazon Launchpad, promoting and showcasing products to expand reach and drive sales.
• ✅ Social Media Marketing: Spearheaded high-impact campaigns across platforms, increasing brand visibility and driving audience engagement.
• ✅ YouTube Content Creation: Produced engaging video content, resulting in a significant increase in subscribers and viewership.
• ✅ Fashion Content Writing: Authored compelling fashion content, demonstrating industry knowledge and strong storytelling skills.
• ✅ Retail Planning: Led retail initiatives in key accounts, optimizing product placement and inventory to maximize sales and customer satisfaction.
• ✅ Visual Merchandising: Created captivating in-store displays that strengthened brand identity and increased foot traffic.
• This experience reflects a strong blend of content creation, brand strategy, visual storytelling, and cross-functional execution, aligning with roles in fashion branding, digital content strategy, and creative project management.

Jun 2019 – Jul 2019 · 1 mo · Delhi NCR

• As a Content Writer, I developed and executed content strategies for luxury fashion brands, crafting compelling narratives for both international and Indian consumers.
• ✨ Content Strategy: Planned and created content tailored to diverse audiences, aligning with each brand’s voice and positioning in the luxury segment.
• ✨ Luxury Brand Communication: Wrote engaging articles, social media copy, and marketing materials to enhance brand storytelling and customer engagement.
• ✨ Market Sensitivity: Ensured content resonated with cultural nuances and consumer expectations in both global and Indian markets.
• This role strengthened my ability to combine storytelling, brand strategy, and audience insights to drive meaningful connections within the luxury fashion industry.

Jan 2019 – Apr 2019 · 3 mos · Gurgaon, India · On-site

• As part of my Marketing and Retail Research role, I undertook diverse research tasks aimed at strengthening data-driven decision-making and actionable strategy building for apparel and footwear brands:
• ✅ Market Research – Consumer Buying Behavior
• Conducted in-depth studies on consumer purchasing patterns across key accounts, including Shoppers Stop, Central, Lifestyle, FBB, and Big Box retailers in Delhi NCR, to uncover preferences and decision drivers for targeted marketing strategy development.
• ✅ Competitive Analysis – Apparel and Footwear
• Performed comprehensive competitive benchmarking in menswear, womenswear, and kidswear categories, evaluating competitors’ product offerings, pricing strategies, branding, and market positioning to identify strengths and opportunities for gaining a competitive edge.
• ✅ Sales Executive Observation and Training
• Observed sales executives in live retail environments, assessed performance gaps, and contributed to designing tailored training modules to enhance selling skills, product knowledge, and customer engagement, tracking improvements in sales effectiveness post-training.
• ✅ Promotional Strategy Analysis – Multi-Brand Outlets (MBOs)
• Researched promotional tactics used by leading apparel and footwear brands in MBOs, analyzing the effectiveness of discounting, loyalty programs, and experiential marketing. Provided strategic recommendations to elevate brand visibility and drive sales in multi-brand environments.
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• These projects strengthened my ability to convert meticulous data collection and market insights into clear, actionable strategies, enhancing both marketing effectiveness and retail execution for brands.

May 2018 – Aug 2018 · 3 mos · Gurgaon, India

• During my Marketing and Communications internship, I gained hands-on experience across multiple facets of brand building and strategy:
• ✨ Developed marketing strategies for the Autumn/Winter ’18 campaigns, focusing on enhancing brand visibility and engagement.
• ✨ Honed content writing skills by crafting compelling, audience-focused marketing materials.
• ✨ Managed social media marketing, leveraging multiple platforms to drive brand promotion and customer engagement.
• ✨ Explored graphic design, creating visually impactful marketing assets aligned with brand identity.
• ✨ Conducted competitive analysis to identify market trends and strategic opportunities.
• ✨ Participated in retail visits, observing and analyzing promotional activities to gain practical insights into customer behavior.
• This internship deepened my understanding of integrated marketing while strengthening my ability to translate insights into actionable strategies for brand growth.

Nov 2015 – Mar 2016 · 4 mos · Mumbai Area, India

• During my Textile Design internship, I contributed to developing Spring/Summer 2017 and Autumn/Winter 2017 collections for a US-based menswear brand, targeting working professionals aged 20–45.
• ✨ Collection Development: Designed woven and printed textiles aligned with seasonal trends and market preferences.
• ✨ Market Research: Conducted extensive market analysis to understand customer needs and aesthetic preferences within the target segment.
• ✨ Targeted Design: Translated insights into tailored, commercially viable textile designs that resonated with the brand’s audience.
• By combining market intelligence with design execution, I contributed to creating collections that were both appealing and aligned with the brand’s positioning in the US menswear market.

May 2015 – Aug 2015 · 3 mos · Jaipur, Rajasthan, India

• During my Design Internship at Couturier ROHIT KAMRA, a renowned menswear brand, I gained comprehensive, hands-on exposure across key areas of fashion design and brand operations:
• ✨ Design Development: Understood and contributed to the end-to-end processes within a design house, including pattern development and garment construction.
• ✨ Surface Techniques: Explored surface embellishment and dyeing methods to enhance garment aesthetics.
• ✨ Styling & Shoot Management: Assisted in styling, look development, and managing photoshoots to align with the brand’s visual identity.
• ✨ Visual Merchandising & Store Management: Learned the fundamentals of effective store presentation and customer experience enhancement.
• ✨ Content Creation & Website Dress-Up: Honed content writing skills for digital platforms, contributing to effective brand communication.
• ✨ Costing Strategies: Gained exposure to pricing and costing frameworks for luxury menswear collections.
• ✨ Graphic Design: Enhanced creative capabilities through graphic design tasks for brand collaterals.
• ✨ Consumer Behavior Analysis: Conducted a study on customer buying behavior, generating actionable insights for future design and retail strategies.
• This internship enriched my understanding of luxury menswear, design execution, and holistic brand building, equipping me with a well-rounded perspective as a designer.