Jan 2024 – Present · 2 yrs 2 mos

• Leading Growth & Partnership for Loop, a leading subscription service provider for D2C brands

Apr 2023 – Present · 2 yrs 11 mos

• Loop is a next-generation subscription management platform exclusively built for Shopify stores.
• We help DTC brands run a powerful subscription program that is designed to convert their existing customers into subscribers and reduce subscription cancellations.
• Our customers are spread across all industries- Supplements, Beauty, Fitness, Beverages and more.
• Book a personalized demo for your store: https://bit.ly/3ILCVfq

Jan 2024 – Present · 2 yrs 2 mos

Feb 2023 – May 2023 · 3 mos · California, United States · Remote

• Dedalo AI is an Italian Climate Tech company that aims to measure and reduce the CO2 emissions of
• software. It enables companies to monitor and reduce the environmental impact and the
• energy consumption of their software thanks to a proprietary AI algorithm. Working on market analysis & product market fit.

Aug 2022 – May 2023 · 9 mos · California, United States

• Working to accelerate the transition to a plant-centric food system.
• Managing speaker outreach & relationships for Plant Futures Symposium 2023
• Consulted a Silicon Valley startup on their go to market strategy for CPG customer working on plant centric products.

Mar 2020 – Jan 2022 · 1 yr 10 mos · Gurgaon, Haryana

• Spearheaded brands : Maggi, Milkmaid & Kit Kat, Identified emerging channels for new products & applications
• Marketing budget planning & allocation, maintaining brand P&L
• Created metrics & tools to improve productivity of on ground chef team for lead generation & conversions
• Led content creation for brand website including product demo videos, marketing emails and sales pitch decks
• Product collaboration with Key accounts to launch Limited time exclusive products, eg Baskin Robbins, Krispy Kreme etc

Jul 2017 – Mar 2020 · 2 yrs 8 mos · Gurgaon, India

• Contributed towards the company's goal of achieving the scale of INR 1 lakh crore through FMCG business, launched 17 SKUs under ITC Master Chef frozen snacks category.
• Analysed need gap through consumer research, current market condition & competitor information to arrive at the winning portfolio.
• Led the product launch, coordinated with cross functional teams: Research, Packaging, regulatory, legal and advertising agencies
• Preparing marketing calendar, Budget Planning, allocation in different marketing activities.
• Working on brand development for ITC's entry into new categories of fresh and frozen food.
• Responsible to drive all the actions of projects like idea generation, concept development, consumer testing, claim finalisation and closure with legal and regulatory approvals for New product launches in the market.
• Budget planning, allocation in different marketing activities and target achievements for the brand.
• Responsible for information on category development- market share, trends, consumer preference through qualitative and quantitative research.
• Responsible for aligning packaging and supply chain team for industrial production.
• Responsible for agency liaison on creative development for packaging and communication.
• Liaison with media and trade marketing team for execution of ATL and BTL campaigns.
• Handled digital marketing for ITC Master Chef Prawns, ITC's First product in frozen food category

Jul 2016 – Apr 2017 · 9 mos · Bangalore

• Trained across sales hierarchy associated with ITC's different divisions- Foods, Tobacco and Personal Care in Bangalore and South Karnataka region.
• Setting up of new selling arrangements in south market.
• Worked in Metro & upcountry markets with multiple distributors to understand systems & processes, worked for driving market share, visibility implementations.
• Worked on performance metrics of sales force, increasing productivity and establish best practices for stock handling and reducing damages.
• Responsible for information on category development- market share, trends, consumer preference through qualitative and quantitative research.
• Responsible for aligning packaging and supply chain team for industrial production.
• Responsible for agency liaison on creative development for packaging and communication.
• Liaison with media and trade marketing team for execution of ATL and BTL campaigns.
• Handled digital marketing for ITC Master Chef Prawns, ITC's First product in frozen food category

Apr 2015 – May 2015 · 1 mo · Mumbai Area, India

• Worked with the Modernisation team wherein I worked on automation plan for CapEx approvals.
• Studied existing CapEx approval system; developed SOPs for process automation by addressing limitations
• Prepared templates for automation & checklist incorporating project feasibility by cross functional experts
• Recorded capital commitments by cost & time line monitoring useful for future planning & bench-marking
• Increased accountability of project managers; decreased turnaround time & rejection rate of final proposal
• Simultaneously being a power engineer I also studied irregularities in power consumption pattern for production purpose at different branches of BCCL
• Assessed power consumed/printing couple to get an estimate of total utility cost for a new press plant
• Performed quarter wise source (Grid & DG) dependency analysis for preventive action & cost reduction

Aug 2011 – May 2014 · 2 yrs 9 mos

• Worked on the NTPC's first plant in Maharashtra at Mouda, near Nagpur. I was responsible for the Commissioning and Maintenance of LT and HT switch-gear equipment, motors,SCADA.
• I also commissioned balance of the plant equipment involving cooling towers, fire stations, raw water pump stations. implementation of automation and SCADA in all these switch gears.

Jun 2010 – Jul 2010 · 1 mo · Gurgaon, India

• Worked on substation planning and design

Jun 2009 – Jul 2009 · 1 mo · Bhopal, Madhya Pradesh, India

• Worked on Hydro generators and traction motors