Jul 2021 – Apr 2024 · 2 yrs 9 mos

• Built the Public Affairs function at Truecaller
• Nurtured relationships with key stakeholders, including government, media partners, civil society, and investors to become synonymous with safety in digital communication
• Worked closely with government ministries and agencies to advocate on policies that support openness, trust, and safety on the internet.
• Led for the #itsnotok campaign to create awareness and drive action towards minimising harassment over calls and sms communication.

Jul 2018 – Jun 2021 · 2 yrs 11 mos · New Delhi Area, India

• First hire for WhatsApp in India
• Formulated the communications strategy for the “WhatsApp story” by framing and conveying WhatsApp’s brand proposition
• Contributed towards positively impacting the brand perception by crafting a surround sound through social campaigns, executing events, forging partnerships to maximize the impact, generating numerous positive press moments, and speaking at several tech events
• Handled complex product announcements and managed numerous crisis cycles by engaging with journalists and key stakeholders to convey our stance and preserve our brand values
• Created effective and lasting relationships for WhatsApp in creative ways by identifying, building, and nurturing allies in government, civil society, and industry bodies to come out in support of WhatsApp-related issues publicly to influence policy making
• Demonstrated the positive value that WhatsApp is contributing towards economic empowerment by showcasing business success stories and partnering with the government on Digital India and Startup India
• Thought leadership on privacy and the role of messaging platforms in accelerating digital and financial inclusion. Engaged with government bodies to use WhatsApp for civic engagement
• Collaborated across policy, marketing, business, integrity, and engineering domains from global teams to map out potential risks, and implications and forward our messaging
• Served as an important and trusted liaison and partner for the global and local teams and between WhatsApp and Facebook
• Helped drive consensus among internal partners by providing good counsel and making sound recommendations

Aug 2014 – Jun 2018 · 3 yrs 10 mos · New Delhi, India

• Increasing trade from Danish private and/or public enterprises to India and South Asia
• Design market entry and expansion strategy for Danish companies
• Advise on legal entity setup, regional targeting and taxation
• Selection of local partner/distributors, initial sales pipeline creation, risk analysis and dispute resolution.
• Support Danish government and companies in public policy advocacy, stakeholder management and tender participation
• Partnered with Danish Investment agencies to support Danish SMEs expand their operations to leverage opportunities in India.
• Establish support from key opinion leaders, and strategic industry/trade associations to create demand for innovative Danish solutions
• Conducted events and managed business & ministerial delegations to position India to the Danish business community

Feb 2013 – Jul 2014 · 1 yr 5 mos · Gurgaon, India

• Business Development & Key account management for mid-market and managing priority clients in the Industries, Infrastructure and Consumer Product vertical (‘IIC’).
• Cross-functional coordination across EY service lines to structure integrated proposals including tax, risk, business and transaction advisory
• Account and stakeholder mapping and management including enabling C-suite and promoter level connects
• Increased priority account sales by 35% through account strategy mapping viz. EY service lines
• Led the EY client golf program and events
• Member of the ‘Entrepreneur of the Year’ program and event team

Oct 2008 – Jan 2013 · 4 yrs 3 mos · New Delhi Area, India

• IT Services providing ERP & Consulting solutions for SMEs in the retail, hospitality and education sectors
• Grew top line by 500% in 5 years
• Increased team size from 5 to 35
• Enhanced service portfolio from basic offshore website development to ERP implementation and high-end IT advisory
• Developed new solutions for niche markets: ERP for schools and platform for wedding planning
• Grew client portfolio to 35+ customers including clients like the Birla Group, Adidas group (India’s largest retail POS implementation), Hard Rock Cafe, Jindal Steel and many more

Jan 2003 – Jan 2007 · 4 yrs · New Delhi Area, India

• Ranked among the Top 3 in India as an amateur golfer
• Consistently ranked in the Top 3 Indian Juniors
• Represented India in various International tournaments around the world during 1998-2007