Nov 2020 – Oct 2023 · 2 yrs 11 mos · Herzliyya, Tel Aviv, Israel

• Leads a class on "Startup Marketing" for college students
• Created the full curriculum from scratch
• Average student course evaluation: 4.61/5.0

Sep 2019 – Present · 6 yrs 6 mos · Tel Aviv-Yafo, Tel Aviv, Israel

• G-CMO Forum is an exclusive community of Israel's top CMOs from global companies, startups, and VC's. Amongst our members are CMOs and VP's of Marketing from Wix, Panaya, Verint, Taboola, Outbrain, Gett, AppsFlyer, Tiny Love, PlayBuzz, Soda Stream, Playtika, Airobotics, Lemonade, Payoneer, Taptica, Optimove, Caesar Stone, PlayTech, Join, hi-bob, Tochenist, GDPReady, Mindspace, Guesty, Pitango VC, Viola, DreamCloud, i24NEWS, Qognify, SoftWheel, PortNox, Slidely, MSD, Oz code, Climacell, Workiz, Scientific Games Interactive, GlassesUSA.com, DataRails and more.

Sep 2019 – Sep 2021 · 2 yrs · Tel Aviv Area, Israel

• Led marketing for a hyper-growth startup; grew ARR by 300% in a 2-year period; managed a team of 8 marketers, consisting of user acquisition, product marketing, content marketing, design, business ops, and outbound SDR
• Reduced CAC by 66% within a year from joining the startup, using diverse user acquisition tactics as well as influencer marketing
• Spearheaded a strategic upmarket initiative that led to a 43% increase in ASP within two quarters.
• Led a creative review collection process which helped the startup rank #1 (“Best”, rather than “Leader”) across all relevant categories in G2, surpassing well-known and bigger brands; prior to this campaign the startup had only one user review at G2
• Built an ungated “product academy” to support product enablement; it soon became the most popular marketing asset on the startup’s website and YouTube page; credited attribution for new sales as part of user journey; saved more than 140 customer support hours per month, a 1,450% YoY increase

Jul 2018 – Aug 2019 · 1 yr 1 mo · Tel Aviv Area, Israel

• Replaced VP; reported directly to COO
• Hired to build B2B marketing department; managed 4 employees; created new company value prop, messaging, sales enablement assets, company video, company website and company blog; increased sales for the marketing inbound channel by 66%; overhauled the company’s sales-marketing practices by aligning Salesforce and Marketo and hiring an SDR freelancer
• Promoted within 9 months to also lead B2C marketing for company’s flagship product: Top10.com

Jul 2017 – Jul 2018 · 1 yr

• Directed a demand generation strategy for IBM’s first persona based marketing campaign that attained more than 29% of IBM’s weekly marketing qualified leads, outpacing initial schedule by 6 months; recognized by CMO as the most effective campaign at IBM for attaining high quality leads per dollars spent
• Managed a team of 17 marketers and contractors including web developers, digital strategists, media specialists, event marketers, designers, content marketers and analysts; manages a multimillion-dollar media budget and 5 marketing vendors
• Co-led IBM’s presence at Mobile World Congress 2018. Leveraged organic and paid tactics to increase clients’ attendance at IBM conference sessions by 98% YtY; >$30M in marketing qualified lead revenue

Mar 2015 – Jul 2017 · 2 yrs 4 mos

• Established in-house brand newsroom team of 4, replacing agency newsroom, leading to over $1M annual savings
• Spearheaded and served as Editor-in-Chief of new thought leadership website in the mobile enterprise space; conversion rate x4 of company average; achieved 366% marketing ROI
• Led marketing campaigns using best practices for Facebook, LinkedIn and Twitter advertising; focused on best performing content to increase CTR and reduce CPC; increased inbound marketing sales funnel by 400% YoY

Aug 2014 – Mar 2015 · 7 mos

• Headed IBM’s social media campaign for mobile SaaS products during Mobile World Congress 2015; campaign hashtag trended among top ten worldwide; 250K likes, shares and favorites
• Initiated new employee advocacy tool increasing category’s blog views by 40% and social shares by 289%

Jun 2013 – Aug 2013 · 2 mos · Durham, NC

• Led competitive analysis using social analytics to derive recommendations for increasing brand share of voice

Dec 2012 – Apr 2013 · 4 mos · Morrisville, NC

• • Co-developed rebranding strategy for ThinkPad to better compete with Apple for high-end consumers of laptops and tablets; conducted focus groups and surveys; delivered pricing recommendations using conjoint analysis

Jan 2011 – Apr 2012 · 1 yr 3 mos · Jerusalem

• Led strategic rebranding of MP and directed public relations; wrote more than a dozen op-eds for top Israeli newspapers primarily focusing on economics (MP was member of Finance Committee with Economics PhD)
• Reorganized MP’s online presence by launching new Facebook and YouTube pages; increased weekly active users on Facebook page by more than 1000%, positioning it among top ten pages of Israeli politicians

May 2010 – Jan 2011 · 8 mos · Jerusalem

• Orchestrated ministerial committee that unanimously passed governmental resolutions promoting minority representation; led cross-functional team that drafted resolutions and achieved buy-in from stakeholders

Jul 2009 – Oct 2009 · 3 mos · Jerusalem, Israel

• Researched and analyzed top American firms for an extensive portfolio prepared for the Minister of Industry, Trade and Labor for his visit to the U.S. to promote Foreign Direct Investment in Israel.
• Selected as top performer to lead Eastern European Desk in director’s absence. Collaborated with Commercial Attachés in preparing a global water conference for hundreds of world business leaders and foreign ministers.

Apr 2007 – Oct 2008 · 1 yr 6 mos · Herzliya

• Developed innovative analytical solution to a complex and unresolved fraud attack targeting a commercial bank. Solution praised by EMC’s bi-monthly newsletter and applauded by division manager at annual meeting.
• Optimized analytical procedures for investigating fraud attacks, improving work efficiency of fellow analysts.

Aug 2003 – Aug 2006 · 3 yrs · Tel Aviv, Israel

• “Commander of the Navy Award of Excellence” for 2006, awarded to less than 1% of enlisted sailors
• First non-officer in Israel Navy history to be selected to serve as a bureau chief of a Navy Admiral, commanding a team of 5 soldiers

Oct 2002 – Oct 2009 · 7 yrs

• Managed the website (Shar.co.il) of my city's professional basketball team that included former NBA players on its roster; led a team of two writers and a website designer; Increased YoY traffic by 150%