Ashwin Merle

Co-Founder

Tbilisi, Georgia9 yrs 5 mos experience

Key Highlights

  • Co-founder of a crypto-native design studio.
  • Expert in user experience and mobile application design.
  • Led design for multiple fintech projects.
Stackforce AI infers this person is a Fintech and SaaS product designer with extensive experience in user experience and design systems.

Contact

Skills

Core Skills

User Experience DesignExperience DesignMobile Application DesignPrototypingUser ResearchDesign SystemData VisualizationVisual DesignWeb DesignHtml5ResearchAnalytics

Other Skills

User-centered designDesign workshopsA/B testingCSS3Mobile Interface DesignUser interface designWireframesCSSInDesignAdobe XDPhotoshopGraphic DesignInteraction DesignContentstrategie

About

Overproof is a crypto-native design studio that strategically partners with visionary founders and disruptive teams. We believe outstanding design is possible without the wait.

Experience

Noble

Head of Design

Apr 2025Aug 2025 · 4 mos · Remote

Overproof studio

Co founder

Jan 2025Present · 1 yr 2 mos · Remote

  • Overproof is a crypto-native design studio that strategically partners with visionary founders and disruptive teams. We believe outstanding design is possible without the wait.
User Experience DesignExperience DesignUser-centered design

Bitcredit protocol

Senior Product Designer

Oct 2024Jan 2026 · 1 yr 3 mos · Remote

  • Led the design for Bitcredit’s native mobile app, shaping its visual direction and core UX. Designed seamless flows for e-billing, Bitcoin-backed credit, and peer-to-peer transactions. Built a lean, scalable design system for consistency and rapid iteration. Collaborated closely with engineers, stakeholders, and the CEO to align design with business goals.
User Experience DesignMobile application designDesign system

Dymension xyz

Freelance Senior Product designer

Sep 2024Oct 2024 · 1 mo

  • Simplifying crypto transactions with intuitive flows for name registration, bidding, and auctions. Designed the Dymension Wallet App, creating seamless experiences for fund transfers and RollApp access. Developed high-fidelity designs to establish consistency in the absence of a design system. Facilitated strategy workshops with developers and stakeholders to refine features and align on vision. Conducted research and prototyping, leveraging domain registration patterns to enhance usability.

Kadaster

Freelance Senior Product Designer

Jun 2024Aug 2024 · 2 mos · Hybrid

User Experience DesignPrototypingDesign workshops

Sdu

Freelance Senior product designer

Sep 2023Jun 2024 · 9 mos · The Hague, South Holland, Netherlands · Hybrid

  • Designed a web app to guide users through their ESG journey, applying lean UX methodologies and research insights. Optimized design processes to align with human-centered principles and co-created user stories with the product owner. Led user research for ESRS compliance, facilitated stakeholder workshops, and contributed to the design system for consistency and scalability. Supported the lead designer in refining workflows for greater efficiency.

Delphi digital

Freelance Lead Product Designer

Dec 2022Sep 2023 · 9 mos

  • Collaborated on v2.0 for Mars Protocol and Astroport, refining the product vision and enhancing UX through research-driven design. Improved design processes with human-centered methodologies and built a streamlined research database for informed decision-making. Rebuilt the design system to be leaner, reducing overhead and improving efficiency.
User Experience DesignDesign systemUser research

Wage

Founding product Designer

May 2022Present · 3 yrs 10 mos · Worldwide

  • A new era of competition is coming, where markets, strategy, and mastery collide. Think fast, move smart, and whoop some ass.

Schiphol

Freelance Senior product designer

Feb 2022Nov 2022 · 9 mos

  • Designed a web app providing key insights for airport operations, improving usability through a user-centric approach. Conducted extensive interviews across locations to gather critical insights. Aligned diverse stakeholders to ensure project cohesion. Built a comprehensive design system from scratch, transforming the product platform.
User Experience DesignDesign system

Shell

2 roles

Freelance lead product designer

Sep 2020Feb 2022 · 1 yr 5 mos

  • Designed an end-to-end supply chain solution for Shell Europe, tailored for channel optimisers. Introduced human-centred design processes to drive innovation. Led product design within the Shell Agile Hub, ensuring alignment with Agile methodologies. Developed a crude evaluation tool with advanced data visualisation for informed decision-making. 
Mentored designers, fostered team collaboration, and co-created a unified design system for consistency and efficiency.
  • Strategy, creating and scaling design system
  • Running aligner meetings
  • Coaching PD designers
  • Strategic collaborations
  • Design ops / Discipline enhancing
User Experience DesignDesign system

Sr. freelance UX/Product designer

Jun 2019Sep 2020 · 1 yr 3 mos

  • Developing a Crude evaluation tool with heavy data visualisation
  • In-product design
  • Stakeholder workshops
  • Future state creation
  • User interface design
  • Prototyping
  • Defining jobs to be done
  • Creating user flows
  • User experience design
  • Defining problem statements
  • User story creation
  • Initial UX research
User Experience DesignDesign systemData visualization

Greenberry

Sr. Freelance UX Designer

Apr 2019May 2019 · 1 mo · The Randstad, Netherlands

  • Working on a native mobile app.
  • Warroom
  • User flows
  • Wireframes
  • Prototyping
User Experience DesignVisual designA/B testing

Abn amro bank n.v.

Sr. Freelance UX/VD

Oct 2018Apr 2019 · 6 mos · The Randstad, Netherlands

  • Working on the Mobile banking department, improving the application in general.
  • Business meetings
  • User interface design
  • Visual design
  • Prototyping
  • User research
  • User interviews
  • Wireframes
  • Working on design system
  • Application design
  • Creating user flows
  • Give presentations to stakeholders
User Experience DesignPrototyping

Leankings

UX/UI Designer

Mar 2018Aug 2018 · 5 mos · Zoetermeer, Netherlands

  • As a UX/UI designer I help businesses and clients with everything to meet their digital needs with everything from user research, wireframes, visual designs and more. I have the plessure to work with a wide variety of B2C & B2B industries in the Netherlands. On a daily basis I do:
  • Business meetings
  • User interface design
  • Visual design
  • Prototyping
  • User research
  • Wireframes
  • Application design
  • Web Design
  • Mobile design
  • Customer Journey mapping
  • Creating user flows
  • Participatory workshops
User Experience DesignVisual designPrototyping

Truqu

Product designer

Jan 2018May 2018 · 4 mos · Amstelveen, Netherlands

  • Total overhaul and redesign of the current Saas application, re-thinking the user experience and the whole interface, documenting the process and setting up a design system from scratch, rebuilding the SCSS component libabry, redesigning the current website and extent the whole brand definitions.
  • Brandidentity
  • Research
  • Business positioning
  • Compontent library
  • Designsystem manager
  • Userresearch
  • Userinterviews
  • Datavisualization
  • UIDesign
  • UXDesign
  • Sketching
  • Sketch
User Experience DesignVisual designPrototyping

G-star raw

Freelance UX/UI designer

Sep 2017Nov 2017 · 2 mos · The Randstad, Netherlands

  • Designing from scratch the new product trainer for new employees in their store so they can gather product information in a fast and fun way.
  • Research
  • Wireframing
  • Prototyping
  • User stories
  • UI Design
User Experience DesignDesign system

Van dorp

Freelance UX/UI Designer

Jun 2017Aug 2017 · 2 mos · The Randstad, Netherlands

  • Working on the main application and redesigning it for reporting damage for property owners.
  • User persona’s
  • Wireframes
  • UI Design
  • Business meetings
  • Strategy
User Experience DesignPrototyping

Prosix

Web en media development

Dec 2016Aug 2017 · 8 mos · The Randstad, Netherlands

  • HTML5
  • CSS3
  • Wordpress
  • Woocommerce
  • Newsletters
  • SEO
  • Speed optimalisation
  • Customer journeys
  • User persona's
  • Business meetings
  • Google Analytics
  • Logo design
  • Business cards
User Experience DesignPrototyping

Hulpje

Freelance UX/UI designer

Jan 2016Mar 2016 · 2 mos · The Randstad, Netherlands

  • Helped the founder of this startup with early research on his potential customer base, redesigning the website and reworking his value proposition.
  • UX research
  • Interviews
  • Design
  • Business meetings
  • Strategy
Web DesignHTML5CSS3

Leankings

Webdevelopment

Oct 2015Sep 2016 · 11 mos · Zoetermeer

  • Desiging and building websites & webshops for small business owners, designing assets.
  • HTML5
  • Javascript
  • CSS3
  • Wordpress
  • Customize plugins
  • Woocommerce
  • Newsletters
  • SEO
  • Speed optimalisation
  • Customer journeys
  • User persona's
  • Business meetings
  • Google Analytics
  • Graphic design
Web DesignHTML5CSS3

Pswebdesign

Wordpress webdesigner

Jun 2015Sep 2016 · 1 yr 3 mos · Almere

  • Working as a Wordpress webdesigner developing custom webshops and websites for MKB businesses. Also providing them with all assets the might need as business like graphic designs.
  • HTML5
  • CSS3
  • Wordpress
  • Woocommerce
  • Newsletters
  • SEO
  • Speed optimalisation
  • Customer journeys
  • Logo design
  • Business cards
Web DesignHTML5CSS3

Ppt solutions

Freelance webdesigner

Mar 2015Oct 2015 · 7 mos · The Randstad, Netherlands

  • Helping the founder of PPT design (part of PPT solutions) with redesiging his new website, this involved allot of analytics, Conversion optimalisation and redesiging allot of pages.
  • Custom Wordpress
  • Webdesign
  • Analytis
  • Conversion optimalisation
  • Meetings
User Experience DesignResearch

Ashwinmerle.com

Sr. Freelance UX/Product designer

Sep 2013Feb 2022 · 8 yrs 5 mos · Alphen aan den Rijn, Netherlands

  • I help businesses grow, successfully launch their products and engage their target market by design high quality digital products. My structure is geared toward designing original & effective digital assets. On a daily basis I work on:
  • User interface design
  • Visual design
  • A/B testing
  • Branding
  • User research
  • Application design
  • Strategy
  • Web Design
  • Mobile design
  • Wireframes
  • Journey mapping
  • Prototyping
  • Participatory workshops
User Experience DesignData visualization

Smart internet media

Freelance webdesigner

Jan 2013May 2013 · 4 mos · Alphen aan den rijn

  • Redesign several bad performing websites as a freelancer working closely with developers, stakeholders and the end customer.
  • Webdesign
  • Custom Wordpress
  • PHP
  • HTML5
  • CSS3
Web DesignAnalytics

Telecombinatie

Medewerker Sales Support

Dec 2012Mar 2013 · 3 mos

  • 1st point of contact for the dealers.
  • Dealing with dealer cases, co-ad and targets.
  • Deliver sales support to the dealers.
  • Relationship management and supporting the dealer managers.
  • Maintaining contact with different networks.
  • Supervising and executing marketing and sales actions.
  • Development of a new Telecombination cloud solution.
  • Guiding and supporting the Telecombination Cloud project.

Gazprom

Commercieel medewerker binnendienst

Mar 2012Nov 2012 · 8 mos

  • Generate leads.
  • Cold calling
  • Send offers
  • Information processing
  • Attend meetings

Education

Grafisch Lyceum Utrecht

Grafische vormgeving

ID College

Ondernemer manager

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