Dec 2021 – Present · 4 yrs 3 mos · Noida, Uttar Pradesh, India

• I am in quest of making investments more simpler, friendlier, accessible and something that is beyond property, stocks & mutual funds. With a strong belief that the current investment scenario needs a remarkable change and more vehicles are required to be added, I have set on to create a platform focused on middle class investors.

Nov 2019 – Apr 2022 · 2 yrs 5 mos · Noida Area, India

• Determined to change the businesses are run by following traditional but forgotten terms like cohesive growth, trust and empathy.

Nov 2018 – Nov 2019 · 1 yr · Gurgaon, India

Feb 2017 – Oct 2018 · 1 yr 8 mos · Noida Area, India

• Was involved with designing & implementing annual marketing strategies for the company, overseeing its operations, sales, marketing, devising business goals, competition study & conducting market research for continuous product innovation. Was also responsible for targeted monthly revenue generation and was in-charge of complete ATL & BTL activities besides tracking their marketing effectiveness.

Jan 2015 – Sep 2016 · 1 yr 8 mos · Noida Area, India

• The work profile involved extensive media buying, negotiation with publications, rigorous brainstorming & followup with the designing agency, forging avenues for barter deals, managing various outdoor sites and production of promotional collateral.
• It also included managing the scope of utilizing the brand ambassador (MS Dhoni) effectively by arranging press meets & promotional events.
• In sync efforts with the sales & IT team for online promotions, continuous website updation, broker management & planning the future course of action was also a part of this profile.
• Initiation, negotiation & prosecution of a number of onsite promotional carnivals was also included.

Jan 2013 – Jan 2015 · 2 yrs · Gurgaon

• Job Responsibility included but not restricted to:
• Outdoor Advertising
• Dealer Branding
• Managing promotional materials like Brochures, Leaflets, standees, canopy etc.
• Print Ads
• Agency Management
• Events & Exhibitions
• Online Promotions & Campaign Management
• Promotional Merchandises
• Generating various offers & schemes

Feb 2011 – Jan 2013 · 1 yr 11 mos

• Took care of promotion and branding of the organization. Active in all BTL promotions & vendor development.

Dec 2009 – Jan 2011 · 1 yr 1 mo

• Managed revenue generation, operations, marketing and CRM

May 2009 – Oct 2009 · 5 mos · Noida

• Handled the corporate clients' accounts.

Jul 2008 – Jul 2008 · 0 mo

• 1. Strategies in comparison with Subhiksha & V Mart
• 2. Haier- Consumer buying behavior of home appliances
• 3. Flower Exports- Design of business plan and strategy to export dry flowers to Europe

May 2008 – Jun 2008 · 1 mo

• Scope of Project: Formulating marketing strategy for company to launch TMT steel bars. Conducted market research, environmental scanning & competitor analysis and studied their then existing market strategies.