Rodrigo Cardenete

Co-Founder

United States21 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of three successful companies in diverse sectors.
Expert in combining AI with human expertise for business operations.
Proven track record in user acquisition and growth strategies.

Stackforce AI infers this person is a B2C SaaS expert with a strong focus on AI integration and user experience.

Contact

Skills

Other Skills

DesignML Training DataPHPInteractive Creative DirectionProduct DesignUX DesignData LabelingTrust & SafetyCreative DirectionOnline BrandingAdvertisingManaging Creative TeamsInteractiveUser ExperienceOnline Advertising

About

Over the last 10 years, I’ve built 3 successful businesses and helped 100+ tech companies grow by outsourcing workflows to expert talent combined with AI agents. My mission is to break how modern organizations scale. I design systems, develop AI agents and allocate human operators in-the-loop who handle most of the tasks known as office work. The scale of impact small teams can unlock for their clients today is massive. My portfolio: → I'm the founder of BUNCH, an outsourcing house (BPO) specializing in providing training data to AI companies, back-office operations, UGC content moderation and community support → I'm the founder of Morphal, the first AI Agents Dev Agency that loops AI agents with 100% human supervision — the best of both worlds → I'm the founder of Seaclub, a hospitality brand with 2 locations in South East Asia and expanding → I advise early-stage startups in AI, hospitality, Fintech and SaaS verticals Twitter / X: @rcardenete

Experience

Morphal

Founder

Jan 2025 – Present · 1 yr 2 mos

Our mission is to redefine how business operations function by combining AI agents and human expertise.

Bunch

Founder

Jul 2017 – Present · 8 yrs 8 mos · Hong Kong SAR

We are a BPO (outsourcing agency) backing the operations of tech companies in fintech, adtech, AI and crypto with top talent in Asia.

Jet8.io - tokenized app engagement

3 roles

Head of Growth

Promoted

Feb 2015 – May 2017 · 2 yrs 3 mos

User acquisition (6M+ mobile users acquired for our portfolio of social apps)
Tokenized rewards platform with partners like Nestle, Coca-Cola, and Danone
Activation of hundreds of redemption points in 7Eleven, Shop&Go stores in Vietnam, Indonesia, and Philippines for our rewards program

Country Manager - Philippines

Nov 2014 – Apr 2015 · 5 mos

Operations of a portfolio of 8 social apps and 60+ employees in Manila, the Philippines.

Country Manager - Indonesia

Mar 2014 – Nov 2014 · 8 mos

Operations of a portfolio of 8 social apps and 40+ employees in Jakarta, Indonesia.

Gtb

UX Senior Art Director (WPP)

Feb 2013 – Mar 2014 · 1 yr 1 mo · SHANGHAI, CHINA

Concept design, UX and Art Direction for the regional Ford account in Asia Pacific and Africa.

Digitalist group & network

Senior UX Designer

Nov 2011 – Feb 2013 · 1 yr 3 mos · Beijing, China

UX Design for mobile and Smart TV for clients: Samsung, Sony, Tencent, Nokia.

Schwann

Creative Director

May 2009 – Nov 2011 · 2 yrs 6 mos · BEIJING, China

We created the first foreigner-owned design agency in China. We served as the entry gate to China for international brands in the early stage of the country's internationalization. Our clients were European Union, Volkswagen, Save the Children, Veolia, Shanghai Expo 2010, Nutrilite, China central government.

Wpp

Interactive Direction

Feb 2006 – May 2008 · 2 yrs 3 mos · Barcelona, Catalonia, Spain

Design for clients: Nestle, Budweiser, Manpower, The Eat Out Group, Caixabank. In 2007 we had the luck and honor to design http://www.nestle.com. The agency was acquired by the WPP to become the digital division of the group.

Printedtrack

Founder

Jan 2006 – Jan 2008 · 2 yrs · Barcelona, Catalonia, Spain

In 2006 I developed a Mailchimp-type email marketing engine that served ads and email campaigns. It featured a (at that time) sophisticated campaign tracking service and real-time reporting system. 1000+ campaigns and 50M+ emails served and tracked until its discontinuation in Q3 2008.