Jun 2025 – Jul 2025 · 1 mo · Dubai, United Arab Emirates · Hybrid

• Worked on the redesign of First Abu Dhabi Bank’s digital experience, leading illustration and motion while improving the UI for key banking features.

Nov 2021 – Apr 2025 · 3 yrs 5 mos · United Arab Emirates

• Drove illustration and motion direction across product verticals, creating a cohesive cross-platform framework and visual identity. This improved app usability and storytelling, resulting in a 5x increase in feature engagement.
• Built and led a visual design team, developing a strategic plan to create a scalable and consistent brand identity.
• Led the initial rebrand concept and presented the vision to the CEO and executive team, securing approval, full funding, and a successful rollout.
• Worked closely with product, brand, and system teams to embed the visual language into the broader design system - exploring the use of AI in assisting the visual asset creation.

Feb 2021 – Nov 2021 · 9 mos · Dubai, United Arab Emirates

• At Mashreq, I was responsible for the design of the bank’s commercial websites. I was responsible for the overall product design, illustration, animation and micro-interactions. I worked in close collaboration with main business stakeholders, managing and prioritizing visual and interaction design requirements.

Dec 2020 – Feb 2021 · 2 mos · United Arab Emirates

• At JOI Gifts, I was leading the design of an online gifting platform. I was responsible for creating seamless customer journeys and improving experiences that contributed to increased customer conversion and retention.

Jul 2020 – Nov 2020 · 4 mos · Dubai, United Arab Emirates

• At Create Media, a leading full-service digital communications agency, I was responsible for the UX/UI design for a B2C e-commerce retail website. In this role, I led the UX and UI design of the brand aligned visual style, navigation, and prototype for user testing.

Jun 2020 – Oct 2020 · 4 mos · Dubai, United Arab Emirates

• At CAFU, an app-based on-demand fuel delivery service, I led the visual style creation, illustration and animation for the app’s check out and order tracking experience, to improve user communication, leading to reduced contact rates.

Apr 2019 – May 2020 · 1 yr 1 mo · Dubai, Dubai, United Arab Emirates

• At ICES, a full-service event management, production and consulting company, I led a team of 8 designers (Graphic designers, 3D visualisers, technical drawers) delivering innovative event experiences for key industry players such as MAF, EMAAR, Meraas, Bloomberg and DU.

Jun 2018 – Mar 2019 · 9 mos · Dubai / London

• At Popoja, an independent illustration and animation studio, my role was to manage and deliver illustration and animation projects for major consumer projects in the UK and UAE for Coca Cola, Channel 4, Barclays, Weetabix, Virgin in collaboration with world-leading agencies.

Jun 2017 – May 2018 · 11 mos · Greater London, England, United Kingdom

• At Nerdeo, an online crowdsourcing platform for independent film, TV and games, I led the UX/UI design for the end to end web portal experience, including interactions, navigation, and UI design.

May 2016 – May 2017 · 1 yr · London Area, United Kingdom

• At 8works, a business transformation consultancy, my role was to facilitate innovation workshops, visualising concepts and translating data content into visual stories and assets for easier communication. Client projects include Deutsche Bank, Thames Water, BAE Systems.

May 2014 – Apr 2016 · 1 yr 11 mos · London Area, United Kingdom

• At Codeten, an app development studio, I managed a team of graphic designers to produce graphic and illustration assets for mobile games including branding, characters, backgrounds and iconography.

Jan 2012 – Apr 2014 · 2 yrs 3 mos · El Salvador

• I co-founded an animation and game studio, where I was part of a team of 2D & 3D artists designing and developing assets for animation and games, both internal and client projects.

Jan 2011 – Dec 2012 · 1 yr 11 mos · San Salvador, El Salvador

• Visual and graphics design for media and entertainment.
• Clients: Ogilvy, APEX-BBDO and Leo Burnett.

Jan 2010 – Jan 2011 · 1 yr · El Salvador

• 2D artist and illustrator for various social media games.

Jan 2008 – Jan 2011 · 3 yrs · School of Design "Rosemarie Vázquez de Ángel

• As Teacher I was responsible for the Basic Drawing and Advance Illustration classes in the Graphic design degree.