Jan 2026 – Present · 2 mos · Greater Bengaluru Area · Remote

• An incubator by MIXI Global Investments, Nazara Technologies, Chimera VC for India’s most ambitious founders in gaming.

Aug 2025 – Present · 7 mos

Mar 2023 – Present · 3 yrs

• 6 figures profitable buisiness
• Fractional Head of growth, Creative strategist and AI & UA ops
• My clients include PicsArt, Carry1st, Appsflyer, Maintain altitude, Approda, Potensus, Xsolla, Realnetworks, Segwise, Tripletap game, Tamatem, Sololearn, Lingvano, Wildcard games, Illusion Labs, Appcharge, Apptweak, Social peta, Pixion Games, Nightmarket, Lab Cave, Powerz, Chai.ai, Kek games, Soba, Finalround.ai, Chai.ai, Immutable and more.
• With over 10 years of experience in apps and games, we bring a proven, growth-focused approach to every project. I managed to scale by 50% UA spend accross google, meta, adnetworks, programmatic and help company to cash flow.
• Fractional services including team management, marketability testing, user acquisition, ASO, ad monetization.
• Rzain society is a game changer community of over 900+ leader in gaming across +30 countries. After organizing Rzain London, Rzain Istanbul the last event hosting 250 people and sponsored by our trusted business partner is in Barcelona this year ; "not your Princess, just my own hero".

Aug 2025 – Present · 7 mos

Jul 2025 – Present · 8 mos

• I build apps that drive gender equality forward.
• When I started building apps, one thing struck me: the digital world reproduces the same biases as the offline world. Fitness apps forget that women have a cycle. Educational games perpetuate stereotypes. And nobody is building tools to help men understand gender equality.
• So I created SisterSoundFR.
• Today, it’s a portfolio of 10+ apps: practical tools for women (SisterFit, SisterPump, Sisterlibido…) and educational experiences for those who want to become better allies (AllyScore, Sisterbloom…).
• My belief: digital can be a powerful lever for equality. App by app, download by download.

Jul 2025 – Present · 8 mos

Jul 2025 – Present · 8 mos · Nigeria · Remote

• Maliyo Games is passionate about bringing new experiences to mobile gaming audiences worldwide. We are dedicated to building high-quality games with beautifully crafted narratives, immersive gameplay and stunning visual experiences.
• Their flagship Safari City: Renovate & Design is now ready to reach 1 million users.

Jan 2024 – Jan 2025 · 1 yr

• Following to McKinsey’s Forward learning program to establish strong basis of Youthwave Game building bridges between Africa and the world.
• Forward is a free, ten-week online learning program offered by McKinsey to equip individuals at different stages of their working life with practical skills to succeed in the future of work.

Oct 2021 – Apr 2023 · 1 yr 6 mos · Helsinki, Uusimaa, Finland

• Strategic management of programmatic operations, including direct negotiation and close collaboration with the advertising team to target and monetize specific audiences, while developing a sustainable internal programmatic project.
• Leadership in exploratory media, with proactive monitoring of new avenues of user acquisition such as CTV, TV, Netflix, etc.
• Management of three multicultural talents, with a focus on supporting their daily challenges and their contribution to the success of the relaunch of DreamBlast, a major title from the Puzzle studio.
• Responsibility for strategy, ownership and campaign management for the entire long tail portfolio, working directly with the Business Intelligence and Finance teams to define objectives and governance models.
• Expertise in handling varied titles such as Moomin, Small Town Murders, Angry Birds Evolution, Angry Bird Pop, Angry Birds Blast, Angry Birds Match, Sugar Blast, Angry Birds Friends, Battle Bay, AB Transformer, with mastery of models profitability, P&L, Go-To-Market and revenue sharing in partnership with Outplay and other studios.
• I volunteered for a part time job and am directly working with our CSO and Head of DEI on empowering inclusive game design and Marketing. This project is a strategic company wide project where I have the pleasure to learn and grow from everyone and craft joy for everyone.

Apr 2021 – Sep 2021 · 5 mos · Greater Paris Metropolitan Region

• Management of acquisition campaigns for successful games such as Sniper Champion, Idle Siege, Cloud Chopper, Cult of Madness, Merge Adventure, AutoDefense and Oddster, covering a diversity of genres (casual, FPS, battle royale, 4X, simulation , tycoon, etc.).
• Design and implementation of analytical dashboards for Product Marketing Managers and Game Managers.
• Close collaboration with Data Science teams to define essential KPIs and optimize long-term player value (LTV).
• Creation and management of an agile team composed of a User Acquisition Manager, a Unity developer and a video artist.
• Development and execution of operational processes for the launch of new projects within the studio.
• Interaction with Gameloft studios internationally (BAR, MTL, SAIG, BUC, KHA, CLUJ, PAR, etc.) to develop central UA/PRODUCT loops.
• Budget management and development of effective acquisition strategies.
• Leader in process automation and the implementation of effective reporting systems.
• Development of a robust creative strategy, from launch phase through full-scale expansion.
• Application of AGILE methods (sprint planning, use of Trello) and learning the fundamentals of hybrid casual projects with complete mastery of KPIs and concept validation, in close collaboration with the product teams in R&D, pre-production and production.

Jul 2020 – Apr 2021 · 9 mos

• Propelled Aristocrat to billionaire status during COVID through in-depth approach and strategic expansion of flagship titles.
• Generated $1 billion in revenue by developing and deploying tactical and strategic market entry (GTM) plans, including in APAC, as responsible for Heart of Vegas and Fafafa Gold games.
• Developed advertising programming to a seven-figure monthly budget, collaborating with various partners and driving project internalization.
• Initiated and developed the influencer marketing project, leading operational campaigns on YouTube and other platforms.
• Optimized and made profitable the preloading of applications based on seasonality.
• Ensured the technical integration of new partners and maintained effective communication with them.
• Proven skill in managing internal DSPs and communicating with a wide range of stakeholders, both internal and external.
• Management of substantial budgets with the achievement of ambitious growth objectives.
• Creative excellence consistently implemented in campaigns.
• Continuous research and testing of new opportunities for sustainable growth.

May 2019 – Sep 2020 · 1 yr 4 mos

• Strategic and operational management of user acquisition at Aristocrat Leisure Group ASX, with a focus on the flagship game Lightning Link Casino.
• Rationalization and internalization of the social media budget, thereby optimizing costs and strengthening control of re-engagement (RE), cross promotion (XP) and user acquisition (UA) campaigns.
• Privileged partnership with Facebook, management of a substantial budget and implementation of expansion strategies in various markets; close collaboration with the Facebook SF teams for the evolution of their media buying platform.
• Development and implementation of various user acquisition strategies tailored to the product lifecycle.
• Developed and executed a Snapchat acquisition strategy, growing the budget from zero to a significant level and achieving set goals.
• Launch and experimentation of acquisition campaigns on several social platforms such as Reddit, Twitter, Pinterest, etc., with transversal management including cross-promotion and retargeting, and monthly budget management of more than $1 million.

Jun 2018 – May 2019 · 11 mos · Greater Paris Metropolitan Region

• Master offline user acquisition and influencer marketing at scale
• to maximize ROI.
• Managing a multi-million euro budget across Europe, focused
• on performance for various brands.
• Management and optimization of campaigns in EMEA markets
• for main and senior brands via platforms such as Facebook BM,
• Twitter Ads, Taboola, Outbrain, Pinterest Ads, Google Ads (UAC,
• GMAIL, Adwords, GDN), Yahoo Gemini, Apple Search Ads, and
• optimization for stores (ASO on Google Play and iTunes Store), as
• well as SMS marketing.
• Configuration and integration with third-party networks and
• data analysis tools like Adjust, Taptica, Unity Ads, Addict Mobile,
• Adcolony and Vungle.
• In-depth analysis of campaign data to synthesize results,
• identify concrete opportunities and establish best practices for
• performance optimization.
• Work closely with creative teams to develop creative testing
• strategies, provide strategic context and insights for innovative
• idea generation.
• Design and implementation of campaign tests to target users
• more effectively and improve overall ROI.
• Cross-functional interaction with internal Product, Marketing,
• Finance and Analytics teams.
• Management and development of relationships with online
• marketing partners.

Apr 2017 – Jun 2018 · 1 yr 2 mos · Boulogne-Billancourt, Île-de-France, France

• Learnt lifecycle basis and management as per SEO user acquisition and WEB UA.
• Solocal Group CAC 40 ( https://www.solocal.com/en/who-we-are)
• Solocal Group CAC 40 (https://www.solocal.com/en/who-we-are)
• CRM
• Push: Setup and A / B test a complete onboarding on Accengage (over more than 1 million users in iOS / Android / Push Web)
• o Re-engage inactive users
• o Reward Active users
• o Improve Ratings in stores
• o Implement GDPR popup
• o Implement marketing automation (push retargeting depending user journey)
• o Create new targetings based upon the user journey
•  E-mail: create and share affiliate content on mail channel
• o Mailchimp
• o Create new targetings based upon the user journey
• o Implement GDPR popup
• UA
• Implementation and management of campaigns on Accengage (push notification, e-mailing,),
• Performance analysis (click rate, opening rate ...)
• Recommendations and optimizations
• Monitoring and analysis of the impact of campaigns on the audiences of our services
• Qualification of user databases and definition of marketing segmentations
• Coordination between the various internal and external stakeholders
• Maintain a competitive intelligence on CRM best practices
• Monitoring of KPIs of activated devices
• Screenshots of operations in progress
• Watch over competing operations
• Participation in reports and analyzes

May 2016 – Aug 2016 · 3 mos · Greater Lyon Area

• Elogistic leader in France
• Ecommerce fair
• Phonning UK
• Optimization of a landing page (cookies ...)
• Internal monitoring and newsletter on e-commerce subjects (HTML / Mailjet)
• Marketing Budget
• BDD / CRM management
• Creation and implementation of commercial supports (Adobe), product sheets ...
• Event organization, in particular of the e-commerce fair with the creation of Badges and QR Code
• (followed by the course of the target user in workshops)

May 2015 – Sep 2015 · 4 mos · Malta

• Mobile application company (geofencing)
• Mobile marketing: monitoring of best practices
• Development: iOS and Android on Google Dev Console)
• Data enrichment: implementation of POI via ESRI
• Website management (cms: wordpress)
• Google Analytics
• Content creation
• Deployment of e-CRM campaign via Mailchimp
• Community Management
• Prospecting

May 2014 – Jul 2014 · 2 mos · Greater Lyon Area

• Entreprise de searchandizing
• prospection commerciale BtoB
• CRM
• SEA
• Découverte du milieu du référencement