Anvesh Sharma

CEO

Bengaluru, Karnataka, India6 yrs 7 mos experience

Highly Stable

Key Highlights

Scaled OnePlus D2C business from ₹45 Cr to ₹1,200 Cr.
Expert in e-commerce growth and brand strategy.
Strong focus on net realizations and long-term brand assets.

Stackforce AI infers this person is a D2C E-Commerce Growth Specialist with a focus on brand strategy and performance marketing.

Contact

Skills

Core Skills

E-commerceD2cMarketing ManagementBrand Development

Other Skills

Website CROConversion-first creative strategyMarketplace growthCRMLoyaltyPost-purchase experienceProduct MarketingEmail Marketing SoftwareMarketing CampaignsEventsMarketing AnalyticsPerformance ManagementChannel StrategyCategory ManagementMarketing Budget Management

About

I scaled the D2C business at OnePlus from ₹45 Cr to ₹1,200 Cr + annually in 2.5 years, leading strategy and growth across performance, CRM, content, and user journeys. Now, I work with fast-growing and founder-led brands to solve what actually matters: - Website CRO & conversion-first creative strategy - Marketplace growth across Amazon, Flipkart, Myntra - First-party retention: CRM, loyalty, and post-purchase experience - Brand thinking that goes beyond content, into systems, margins & clarity I chase target net realizations, what brands actually keep after all the costs, not just what you bill. Let’s connect if you’re building in e-commerce.

Experience

6 yrs 7 mos

Total Experience

3 yrs 9 mos

Average Tenure

3 yrs 3 mos

Current Experience

D2c brands

eCommerce & D2C Growth Specialist

Feb 2023 – Present · 3 yrs 3 mos

Working directly with D2C and online-first brands.
I focus on:
1. Improving ROAS through CRO, PDP optimization, and funnel simplification
2. Marketplace growth strategy across Amazon, Flipkart & Myntra
3. Launching and scaling brand-owned D2C websites
4. Retention and post-purchase systems via CRM and loyalty
5. Helping founders move from “just selling” to building long-term brand assets

Website CROConversion-first creative strategyMarketplace growthCRMLoyaltyPost-purchase experience+2

Oneplus

5 roles

Manager - D2C Marketing

Promoted

Apr 2021 – Jul 2023 · 2 yrs 3 mos

Grew OnePlus D2C from ₹45 Cr to ₹1,200+Cr in annual revenue in 2.5 years
Managed ₹40 Cr+ annual marketing budget for ads & promotions
Launched OnePlus Fridays, Creators League & #ShoponOnePlus, driving 70% YoY website traffic growth
Led 25+ product launches & sale events with 80%+ success rate
Established the oneplus.in’s visibility from zero. Built key processes, management alignments on separate budgets, always-on ads & organic marketing.

Brand DevelopmentProduct MarketingEmail Marketing SoftwareMarketing CampaignsEventsMarketing Analytics+9

D2C Marketing Specialist

Jul 2020 – Mar 2021 · 8 mos

Developed the multi-channel marketing plans for categories, sale events, and product launch events & manage the execution. Channels include paid search, affiliates, paid and organic social media, email, etc.
Worked with cross-functional teams like brand & performance marketing, sales, social media, content and design for sale/launch event plans, promotion strategies & execution.
Owned the OnePlus D2C marketing budget, platform merchandising, event landing pages & goals like ROAS, traffic, signups, on-platform CTRs, etc.

Product MarketingEmail Marketing SoftwareMarketing CampaignsEventsMarketing AnalyticsE-Commerce+7

CEO Program - Member

Sep 2019 – Dec 2020 · 1 yr 3 mos

Worked with a 5-member global CEO team led by OnePlus CEO and Co-founder, Pete Lau.
Developed OnePlus’ first user-driven roadmap & action plan with Pete and VPs
Executed 2 key projects with the global customer support and R&D team

Business Developer - Strategy

Sep 2019 – Jun 2020 · 9 mos

Served multiple roles during this position -
Established OnePlus India CSR with leadership as CSR program manager
Drove key strategy projects for the India region & handled reviews with regional VPs and the global CEO.
Owned Red Cable Club (OnePlus’ membership program) marketing, where I Ideated and launched 3 key properties - Red Cable Club Day, Red Cable First Sale & Red Cable Stories.
Planned and executed visibility interventions across online and offline channels

Brand DevelopmentEvents

Management Trainee - Marketing

Jun 2019 – Aug 2019 · 2 mos

Managed social media calendar and assisted digital team
On training - 2 weeks with OnePlus Co-founder and VPs in HQ, 3 weeks in the OnePlus factory, 3 weeks in the OnePlus call center, 2 weeks in the OnePlus experience store, and 2 weeks in the OnePlus service center, Bengaluru

Oikos bangalore

2 roles

Co-Founder

Mar 2019 – May 2019 · 2 mos

oikos Bengaluru is a Local Chapter of Oikos International, a non-profit student-driven organization on sustainable economics and management. It’s formed by a group of students of Christ (Deemed to be University).
Its mission is to provide a platform where students, academia, businesses, government and NGOs collaborate towards a sustainable present and future. Moreover, we aim to enable stakeholders to share and gain knowledge within sustainable economics and management, and additionally to empower today's and tomorrow’s leaders to implement sustainability-driven solutions.
It is founded in 2019 as Chapter in Accession by Anvesh Sharma, Kankshi Jain, Salmaan, Ikshek Misri and Pushwitha, the students of Christ (Deemed to be University, Bengaluru, India under the guidance of Dr. Saba Fatma, faculty advisor at oikos Bengaluru.
Linkedin - https://www.linkedin.com/company/oikos-bengaluru
Instagram - @oikos_Bengaluru

President

Mar 2019 – May 2019 · 2 mos

Pladis global

Sales and Distribution intern

Apr 2018 – May 2018 · 1 mo · Bengaluru, Karnataka, India

Key Responsibility Areas – Benchmarking Mcvitie’s distribution with Britannia, Activating new stores, Merchandising, Conducting sampling activities and analyzing the productivity of SSMs.