May 2025 – Present · 10 mos

• Advise the SplashSports founders and team on all things product-led growth.

Apr 2025 – Present · 11 mos

Sep 2023 – Present · 2 yrs 6 mos

• Investing alongside 8 of the top operators in Growth.

Aug 2023 – Aug 2024 · 1 yr · Remote

• Worked with the THS team to solidify growth strategy, identify growth loops and assisted in their successful fundraising narrative.

Aug 2023 – Feb 2024 · 6 mos

Aug 2023 – Nov 2023 · 3 mos · Remote

• Advised HelpScout on product development process and cross-team collaboration for the product organization.

Jul 2023 – Feb 2024 · 7 mos · Remote

Dec 2022 – Jul 2023 · 7 mos · Remote

• Leading the Product, Engineering, Design and Data functions at ResortPass.

Jun 2023 – Present · 2 yrs 9 mos

• I’m the creator and host of the Startup Dad podcast - a weekly interview with leaders, entrepreneurs, founders and executives that focuses on the intersection of work and parenting.

May 2023 – Dec 2023 · 7 mos

Nov 2022 – Dec 2023 · 1 yr 1 mo

• Advise Komi on Product and Growth.

Oct 2022 – Present · 3 yrs 5 mos · New York, New York, United States

• Table22 helps hundreds of hospitality merchants around the U.S. to build and launch subscription businesses to their consumers.

Aug 2022 – Dec 2022 · 4 mos

Aug 2022 – Dec 2022 · 4 mos

Jul 2022 – Present · 3 yrs 8 mos

Jul 2022 – Dec 2022 · 5 mos

Jun 2022 – Present · 3 yrs 9 mos · San Francisco Bay Area

• Built Growth Leadership; one of the most popular courses at Reforge with the highest NPS of any program.

Jul 2021 – Mar 2024 · 2 yrs 8 mos · San Francisco Bay Area

Mar 2022 – Jul 2022 · 4 mos

• Advise Omaze on next generation platform for scaling business domestically and internationally as well as improving retention.

Feb 2022 – Apr 2024 · 2 yrs 2 mos

• Advise Ziina on growth and product - acquisition, growth loops, retention and overall product experience

Jan 2022 – Aug 2022 · 7 mos

Dec 2021 – Aug 2022 · 8 mos · San Francisco Bay Area

Nov 2021 – Apr 2022 · 5 mos

Sep 2021 – Apr 2022 · 7 mos

Jun 2020 – Jun 2021 · 1 yr · San Francisco Bay Area

• Built and led 40 person Product and Growth function including product management, design, research, acquisition, retention, brand and communications. Responsible for ~70% of overall company metrics.
• Implemented product development process with a focus on solving customer problems that deliver business value.
• Created product vision, strategy, team topology, objectives and key results for org and company.
• Grew revenue 400% in 1 year to ~$600m annually.

Mar 2016 – Apr 2020 · 4 yrs 1 mo · San Francisco Bay Area

• Product executive at Patreon leading the Creator Acquisition, International, and Discovery teams.
• Prior to this role:
• 1) VP of Product at Patreon overseeing all product management, product design and research.
• 2) Led the Growth Product, Marketing and Communications teams at Patreon
• Impact
• Grew company to $1B+ GMV and $100M+ revenue
• Drove the company pivot and rebrand from crowdfunding to membership
• Led strategic direction of the marketing and product orgs and input into the strategic direction of the business
• Hired and coached numerous, high-performing team members into company leaders
• Implemented and drove growth and product process and prioritization, experimentation culture, career and leveling guides
• Led multiple board level presentations and discussions during our BOD meetings

Dec 2014 – Nov 2015 · 11 mos · San Francisco Bay Area

• Started and led the Growth Team for the largest personalized learning platform in the U.S. Our mission is to improve education opportunities for millions of students worldwide.
• Focus areas include:
• SEO
• Paid Acquisition
• Referral / Virality
• Marketing tools creation
• Experimental acquisition initiatives - built on-demand tutoring, white-label website creation for local SEO, local listings builder for tutors (craigslist, nextdoor, etc.)

Aug 2014 – Feb 2018 · 3 yrs 6 mos · San Francisco Bay Area

• Health coaching/connected health startup - advise on marketing, growth and product.

Jan 2014 – Jan 2021 · 7 yrs · San Francisco Bay Area

• Work across multiple companies to create operations foundation, refine and recommend product enhancements, and drive scalable growth both internally and externally via product, marketing, operations and culture.

May 2013 – Apr 2020 · 6 yrs 11 mos · San Francisco Bay Area

Jan 2012 – Aug 2014 · 2 yrs 7 mos · San Francisco Bay Area

• Head of the growth/marketing department for #1 consumer ride-sharing company.
• First growth and marketing employee hired (joined the company when it was still Zimride in 2012)
• Early activities included building the driver acquisition and onboarding experience, creating Lyft's Drive Team call center and managing customer support.
• Lead all performance marketing for our 2-sided marketplace: paid acquisition, conversion optimization, email and engagement, affiliate/ambassador marketing, positioning/messaging, and product enhancements to fuel growth
• Drive double-digit WoW growth through multiple investment rounds and expansion to 70 cities in a fiercely competitive environment
• Grow and lead a high-performing team of 18 people, reporting directly to the co-founders and later the COO

May 2010 – Jan 2012 · 1 yr 8 mos

• Lead the eCommerce channel for the #1 social expression company on the web.
• Responsibilities/accomplishments:
• Short-and-long-term strategy and eCommerce roadmap planning.
• Launch of new eCommerce platform (ElasticPath).
• Manage web analytics and drive revenue-generating projects based on comprehensive analyses and modeling.
• Launch Site Optimization efforts responsible for increases in revenue-per-visitor during critical selling season as well as enabling Landing Page Optimization program.
• Drive YoY improvements in x-sell and up-sell attach rates, delivering incremental revenue in excess of $1MM annually.
• Manage and coach eCommerce team.

Nov 2009 – May 2010 · 6 mos

• Responsible for site optimization for the Kodak Gallery shopping experience using A/B and Multivariate tests.
• Drive marketing programs and requirements for enhancing the site presentation and experience for Gallery's product portfolio--including Photo Books, Cards, Prints, Sharing, and other key products.
• Collaborate with channel marketers for paid/natural search, affiliate and email marketing campaigns to optimize landing page performance.
• Identify issues and provide actionable recommendations for site improvements based on web analytics data from Omniture and Coremetrics.

Sep 2007 – Nov 2009 · 2 yrs 2 mos

• Core team member defining and delivering requirements for U.S. adoption and implementation of a content management system.
• Lead all site merchandising efforts to plan, maintain and update content on the Gallery platform including measurement and reporting of results.
• Subject matter expert on Kodak Gallery promotion engine and run-the-business tools.

Jan 2007 – Sep 2007 · 8 mos

• Drive new members and customers through business development and partnerships with top tier brands.
• Developed marketing plans and managed relationships, contests, and promotions with partners such as Martha Stewart, GAP, Target, Best Buy, Apple Inc.
• Supported the execution of Gallery Retail Strategy in Target and Best Buy including creative direction for in-store collateral, packaging, and displays.

Sep 2005 – Nov 2006 · 1 yr 2 mos

• Manage the affiliate program to drive over $30MM in bookings annually for the fastest growing division of Expedia.

Jul 2004 – Sep 2005 · 1 yr 2 mos

• Manage all online marketing activities including display, email marketing, online catalog production, Web site merchandising and content, and Web analytics.