Sep 2018 – Apr 2021 · 2 yrs 7 mos · San Francisco Bay Area

• Built and managed the strategy, execution and team at the helm of 95% of Course Hero, an EdTech unicorn with >$100M in revenue
• Oversaw SEO, Onboarding, Conversion Rate Optimization, Supply, Core Product, Search, Recommendations, Seeding, Internationalization, and others
• Built multi-disciplinary teams including Product, Design, Engineering, Machine Learning, Data Science and Analysis

Apr 2017 – Present · 8 yrs 11 mos

• Author of Uncharted Territories, a newsletter about the biggest problems of our time, from automation to inequality, remote work, cryptocurrencies, sovereign individuals, the end of nation-states... and how to solve them.
• https://unchartedterritories.tomaspueyo.com/
• Author of "Coronavirus: The Hammer and the Dance" and many other articles with over 60 million views, shaping the global conversation on Coronavirus.
• Author of pre-pub: Evidence-Based, Cost-Effective Interventions To Suppress The COVID-19 Pandemic: A Systematic Review
• Author of Amazon best-seller: The Star Wars Rings
• Author of TEDx: Why Stories Captivate
• https://www.ted.com/talks/tomas_pueyo_why_stories_captivate?language=en

Dec 2014 – Aug 2018 · 3 yrs 8 mos · San Francisco

• During my time at SigFig, we have raised ~$100M in Series D and E rounds, grown the company by 10x headcount and revenue by 100x. We did that by pivoting our Growth strategy, focusing on partnerships with the biggest financial institutions in the world—companies like UBS and Wells Fargo.
• As a member of the Leadership Team, I've owned Product, Design, Growth, Marketing, and Sales.
• My main focus has been Growth across Product, Marketing and Sales, both online and offline: Qual & Quant User Research, Positioning, Digital Features, Branch Enablement, Call Center Enablement, Email Campaigns, Deep Partner Integrations, Product Bundling, Advertising.

Mar 2014 – Dec 2014 · 9 mos

• Coordinated a team of 65 people to market ~20 games: Strategy, Consumer Insights, Product Marketing, Finance, HR, Modeling, Agencies Management, Asset Production, Studio Relations, Go to Market, Growth, Paid Acquisition, Cross-Promotion, and Social Media.

Sep 2013 – Feb 2014 · 5 mos

• Direct Zynga Marketing Product Managers: Market and Competition Analysis, Consumer Insights, Growth Features, Machine Learning, Statistical Analysis, UX Design, and Go to Market.

Mar 2013 – Sep 2013 · 6 mos

• Led a team of 40 to create Battlestone, a 4.6 star mobile cross-platform game with 5 million downloads.

Oct 2012 – Mar 2013 · 5 mos

Aug 2011 – Aug 2012 · 1 yr

• Created and led 3 applications for Facebook Desktop and Facebook Mobile that went viral, acquiring 20 million users and growing from 0 to 9M MAU in 9 months
• Managed a team of 8 in Facebook and Mobile Applications
• Created a trading desk for optimized user acquisition
• Managed all User Acquisition and Re-engagement for RockYou through internet ads, emails and virals.
• Reduced cost of user acquisition
• Analyzed user profitability
• Drove new game features to increase virality, retention and monetization

Feb 2011 – Jul 2011 · 5 mos

• Produced an unpublished Facebook online social game.
• Led and managed a team of 20 designers, product managers, artists and engineers
• Ensured game quality: performance, fun, aesthetic, virality, monetization

Aug 2010 – Feb 2011 · 6 mos

• Product Manager for the Zoo World game, with 50 million installs and 6 million Monthly Active Users.
• Analyzed live data to deduce the demographic and behavior of our audience
• Designed new features to increase fun and monetization of the game, achieving over 30% ARPU increase
• Defined and monitored AB tests to improve game performance
• Helped other PMs in the design of engagement, virality and monetization flows.

Aug 2009 – Present · 16 yrs 7 mos · San Francisco Bay Area / Europe / Remote

• Advising diverse startups in Product, Marketing, Growth, and Monetization:
• Streamloots: streaming monetization
• True&Co: e-commerce fashion startup, successful exit
• Elation: DFJ-funded Electronic Medical Records startup
• Piazza: Sequoia-funded education startup
• Evaway: Travel app on facebook, successful exit

Jul 2009 – Aug 2009 · 1 mo

• IDE (now Proximity Designs) is a non-profit that helps thousands of farmers to increase the productivity of their farms in Myanmar.
• Analyzed the farmers' conditions by visiting them in their farms and talking with them
• Designed Financial Services prototypes on the road to investigate how to help farmers acquire our products
• Defined a strategy to improve the sales of water pumps through a variant of microfinance
• As a result, IDE created a microfinance institution with over 10,000 clients in the first quarter of its operations.

May 2008 – Jan 2009 · 8 mos

• Led a team of 15 consultants in 4 continents to assist FINCA in the management of its lowest-performing countries.
• Led 15 partners, consultants, accountants, lawyers and staff members in 8 countries for 6 months
• Presented the findings to FINCA International HeadQuarters in Washington, resulting in their withdrawing from some countries and changing processes in 6 countries.
• Led the on-site study of FINCA's operations in Malawi, Uganda and Zambia
• Individually studied all aspects of FINCA's Zambian operations, including financial position, competitive analysis, processes and leadership

Dec 2006 – Apr 2008 · 1 yr 4 mos

• Consultant in Market and Commercial Due Dilligences for Corporations and Private Equity firms.
• Managed teams of up to 5 consultants
• Participated in over 10 projects, including the following industries:
• Wineries (business plan for Marques de Riscal)
• Bus Transport (Acquisition of a $1 billion dollar company)
• Online Education (Sale of a $50 million company)
• Betting (creation of the Spanish branch of a UK betting
• company)
• Funeral Services (Market analysis and Acquisition of Spain's main player)
• Led the recruiting effort, driving the Strategy M&A Consulting Department from 4 to 25 people. Included sourcing and reviewing CVs, interviewing over 100 people and managing induction.

Sep 2005 – Dec 2006 · 1 yr 3 mos

• Management Consultant for Arthur D. Little, management consulting company focused on innovation. I worked in 10 different projects across several industries, carrying out quantitative analysis to help companies in their strategy.
• Re-structured Orange's mobile apps division. Orange is one of the world's top telecom companies.
• Segmented Orange's client base to focus efforts on top clients
• Carried out a nuclear energy company's business plan, including market study, competitive analysis, internal managerial accounting and NPVs of new businesses.
• Madrid innovation strategy: studied the environment and suggested industry themes for a new incubator and a new Innovation Park

Oct 2004 – Jun 2005 · 8 mos

• Assistant of Services Business' Development Director. Final thesis of my MSc in Engineering
• Analyzed competition's websites and public accounts to deduce their Services Strategy
• 10/10 grade in Final Thesis

Jan 2004 – Jan 2004 · 0 mo

• Assistant of Luxury Products' Sales Director at L'Oréal Milano
• Analyzed sales data and regressed against shop parameters to learn which ones were underperforming. This allowed the entire Sales Department to focus their Sales efforts by focusing on high-yield sales points and dropping low-yield sales points, earning me the Best Practice of the year.