Aug 2023 – Sep 2024 · 1 yr 1 mo · New York City Metropolitan Area

• Led the Growth organization focused on getting small and mid-size businesses to experience payoffs quickly and efficiently through the acquisition, engagement, and monetization funnel. Growth Design focuses on driving growth - for customers and the business - through AI-led experiences, data-driven experimentation, and best in class design principles. The Growth team was also responsible for the retention of our existing customers by enabling them grow their business through the activation of our advanced features.
• The Product Growth team worked on growth across many areas to grow Mailchimp core products - account setup and identity, dashboard, search, navigation, and wayfinding, all monetization and upgrade journeys, and first time use for all new and existing products (email, customer journey flows, industry-specific automations, text messaging.) The Growth Design team was the activator that sets a customer-backed vision and brings together product, engineering and GTM teams to bring value to our customers in alignment with Mailchimp’s compelling brand promise.
• In addition to driving Growth and international product work, a big part of my focus was building high performing teams by increasing velocity, building an experimentation culture, and raising the bar for product quality. Reported into the CDPO.

Aug 2022 – Aug 2023 · 1 yr · New York City Metropolitan Area

• Led the Mailchimp Core design team (50+) leveraging AI to transform Mailchimp’s core products (email, automations, analytics, segmentations, and newly established SMS) to deliver incredible value to our customers. Collaborated with XF teams to translate customer problems and emerging tech into actionable product strategies, improve customer outcomes, and drive feature adoption. I focused on driving discoverability and advanced feature activation or Mailchimp’s AI capabilities, best-in-class e-commerce integrations, and automations for mid-size businesses.
• I evangelized the experience vision for how Intuit Assist would help marketers transform their experience within Mailchimp with GenAI-powered and personalized marketing content and optimized E2E marketing strategy informed by customer insights. This vision helped shape initiatives and company strategies for the year ahead.

Jan 2021 – Aug 2022 · 1 yr 7 mos · New York City Metropolitan Area

• Led experiences for Mailchimp’s integrations, developer and expert platforms. Defined strategy for how customers find and connect their apps within Mailchimp and brought to market multiple new products such as extensions within the email editor including Google My Business, Instagram, and Yelp - increasing overall integrations connection rate, revenue from connections, and advance feature activations. In addition to integrations, led the rethinking of the expert discovery and matching experience driving increased connections between experts and Mailchimp customers.
• Beyond driving product design work, I architected the foundational groundwork for UXD organizational design to deliver for FY23 goals by developing core competencies and team architecture in close collaboration with CDPO. I developed multi-product experience vision to ensure success of business goals, incremental steps needed to realize that vision, then aligned the UXD organization to deliver on it.

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Greater New York City Area

• As the Head of User Experience at The Met, I led design and research teams that build transformative experiences to up level art education at all levels for both digital and in-museum experiences. In collaboration with the Chief Digital Officer, we evangelized The Met’s first digital strategy to continue maintaining its position as one of the foremost cultural leaders in the world while capitalizing on new opportunities in the digital space as a catalyst for cultural and revenue growth.
• In addition to driving educational and cultural product growth, I redefined The Met’s digital membership experiences (+45.8% conversion rate) and digital ticketing experiences (web admissions revenue grew by 10% and add-on revenue by 20%.)

Apr 2016 – Jul 2018 · 2 yrs 3 mos

• Led Product Design initiatives for digital retail/e-commerce experiences across Saks Fifth Avenue, Gilt, and Lord & Taylor brands.

Dec 2014 – Apr 2016 · 1 yr 4 mos

May 2014 – Nov 2014 · 6 mos · Greater New York City Area

• Led UX and UI as part of a small in-house agency that created cutting-edge, innovative products across all NBCU brands.

Sep 2013 – May 2014 · 8 mos · Greater New York City Area

Nov 2011 – Aug 2013 · 1 yr 9 mos · Greater New York City Area

Oct 2007 – Oct 2011 · 4 yrs · Greater New York City Area