Oct 2025 – Present · 5 mos · Remote

• Leading the design strategy and team behind Insulet’s flagship digital experience that empowers people with diabetes to get started on Omnipod with confidence and ease. I oversee a multidisciplinary design team driving the end-to-end onboarding journey, from prescription to first pod, integrating human-centered design, technology, and storytelling to deliver a simpler, more supportive start for every user.

Apr 2025 – Present · 11 mos · Remote

• At Insulet, I lead the strategy behind how patients, doctors, and pharmacies experience the Omnipod journey, crafting the content, design, and narrative frameworks that turn complex healthcare processes into clear, human-centered stories.
• Principal driver of all content and strategic storytelling for Omnipod’s onboarding and retention initiatives, shaping how patients and providers learn, adopt, and succeed with the product.
• Designed cross-channel experiences that merge content strategy, design, and AI integration to guide patients, providers, and partners with clarity, empathy, and measurable impact.

May 2023 – Apr 2025 · 1 yr 11 mos · Maine / Washington DC · Remote

• During my time at NASA, I served as a Digital Service Expert and one of the founding members of the NASA Digital Service within the Office of the CIO. In this role, I operated at the intersection of strategy, service design, organizational change, and mission-critical delivery, partnering directly with senior leadership across centers, mission directorates, and enterprise services.
• My work focused on elevating NASA’s digital capabilities and strengthening collaboration across the agency. I led the design, facilitation, and execution of high-visibility initiatives including AI-readiness, federated search, external collaboration, and internal service transformation. These efforts supported agency-level decision-making, shaped multi-year modernization roadmaps, and influenced cross-center operating models.
• As a GS-14 with agency-wide reach, I worked in close proximity to NASA’s top leadership bands. My portfolio placed me in the rare space where strategy, culture, and mission delivery converge, collaborating with senior executives, technical authorities, and high-visibility programs, contributing to the systems, infrastructure, and organizational capabilities that enable NASA’s human and robotic missions.
• I was honored to receive the NASA CIO’s Distinguished Contributor Commendation for my contributions to digital transformation, service innovation, and cross-agency collaboration.
• Focus Areas:
• Human-Centered Design & Service Design
• AI Readiness & Digital Transformation
• Enterprise Collaboration & Cross-Center Strategy
• Research, Facilitation, & Organizational Alignment
• High-stakes executive engagement across OCIO, mission directorates, and service lines

Apr 2021 – Jun 2023 · 2 yrs 2 mos · Remote

• At Mural, I redefined how teams tell stories together, shaping onboarding, collaboration, and innovation into experiences that improved retention and transformed product culture.
• Shaped the narrative of onboarding and engagement, leading research and cross-functional design strategy that redefined user journeys and improved retention beyond 25%.
• Partnered with Meta to craft the story of VR-enabled teamwork, designing and testing collaboration experiences that validated new ways of working through direct customer engagement.
• Elevated product design maturity by embedding a culture of storytelling and human-centered practice, mentoring teams and influencing executives to adopt design-led approaches.
• Designed internal training programs as narrative frameworks, equipping teams to communicate vision, align strategies, and amplify design’s role across the organization.
• Piloted future-of-work experiments with AI-driven collaboration, asynchronous workflows, and facilitation tools, transforming rapid prototyping into shared stories that shaped product direction.

Nov 2015 – Dec 2022 · 7 yrs 1 mo · www.practicalbydesign.co

• Book available now: Remedy current-state customer experiences and plan incredible future-state customer experiences with "Your Guide to Blueprinting the Practical Way" today: https://pbd.pub/guide

Feb 2014 – Apr 2021 · 7 yrs 2 mos · Mountain View, California, United States

• Embedded service design as a storytelling framework across Intuit’s ecosystem, aligning business strategy with customer narratives to deliver measurable impact.
• Reframed the QuickBooks Online billing and subscription journey, leading a cross-functional redesign that reduced support cases (20% of total volume) and increased customer satisfaction.
• Defined the QuickBooks Partner Program story, translating deep qualitative research into a tiered, data-driven model that aligned partner growth with scalable business outcomes.
• Spearheaded the redesign of the QuickBooks App Marketplace, introducing Intuit’s first mobile-first responsive architecture and design system to tell a clearer, more consistent product story.
• Built internal storytelling capacity through workshops, speaking engagements, and executive coaching, embedding customer narratives into product strategy and decision-making.

Jun 2013 – Feb 2014 · 8 mos

• Led UX strategy for net-new product-based business, introduced design thinking and customer-driven innovation, managed design team, hands-on delivery of product visuals, interactions, and code.

Jul 2011 – Jun 2013 · 1 yr 11 mos

• Pioneered product strategy as first UX designer and team manager, driving customer-focused innovation on existing infrastructure to launch the company's first encryption management product and establish user-centered design processes.

Jun 2010 – Jun 2011 · 1 yr

May 2006 – May 2010 · 4 yrs

May 1998 – Jun 2006 · 8 yrs 1 mo

• Worked for various web design and product marketing firms through the Web 1.0 era.